Wen | second brother head
"No one is always young, but there are always people who are young", this sentence is also particularly applicable in the automotive circle.
Looking back at the classic models in the long river of automobile history, some of them were born in the chaotic world, some came from famous teachers, they became famous in a piece of praise, but in the end, for various reasons, they became the history under the rolling wheels.
Alternating between ancient and modern, those "classics" will be passed down from generation to generation, but there will always be more suitable products in the new era, the back wave of the Yangtze River pushes the front wave, and a wave is higher than a wave.
When the "American medium-sized SUV" with cumulative sales exceeding one million years after its birth is about to be delisted, the SUV market will also usher in a new successor, and chevrolet explorers will uncontroversially carry the banner of "American medium-sized SUV".
First, the Y generation is in charge, and the car has entered the stage of hard power
Around 2020 is the highest number of years after the wave, generation Y, generation Z have become the main force of the consumer market, according to relevant statistics, the post-90s, post-00s accounted for more than 50% of total consumption.
1995 is an important year to distinguish between Generation Y and Generation Z, step forward into Generation Z, followed by Generation Y, although the future must belong to Generation Z, but there is no dispute that the current Generation Y is the main force in the automobile consumer market, they are generally distributed between 26-35 years old, they are in the golden age of starting a family, and vehicles have become just needed.
Due to the different generations, Generation Z was born in the era of vigorous development of the Internet, and they are naturally close to the Internet and electronic information; Generation Y has experienced the development process of the Internet and has a more comprehensive understanding of the development of network technology, which has also caused a slight difference in the consumption concept of the two generations.
Although The Generation Y population is also willing to experience and try new things, they also reflect the characteristics of being more rational, more frugal, and more practical.
Therefore, they also have more consideration for the vehicle, power, technology configuration, fuel economy and cost performance, are the factors that can determine their choices.
Under this trade-off, the Chevrolet Explorer with better comprehensive strength has become their excellent choice.
Second, on the same platform as Oncovi, the explorers show high value
On the one hand, the hot sales of Oncovi lie in its accurate grasp of the needs of Chinese consumers, and the details such as overall workmanship and interior luxury have achieved industry leadership; on the other hand, its leading manufacturing platform has played a huge role.
It is often said in the industry that a good platform often determines the performance, cost, safety, scalability, and flexibility of the product, and is the most important weapon for all brands from 1 to 10.
The platform born by Oncovi is based on the development standards of high-end SUVs, accommodates a lot of advanced technology, and the eye-catching data of sales exceeding one million in 7 years has proved the superiority of its platform.
The Explorer born on the same platform will naturally show the same high value as Oncovi.
The first obvious thing is beyond the wheelbase of the same level, the wheelbase of the explorer reached 2725mm, whether it is X-Trail or RAV4 in the same class, it can not be reached, and the basic size advantage, under the excellent body structure design of Chevrolet, has been carried forward, and the interior space is ahead of the competitors of the same level.
For example, in terms of invisible safety, the proportion of high-strength steel and ultra-high-strength steel used in the Explorer body is as high as 82%, including A-pillar, roof beams and other key parts are made of ultra-high-strength thermoformed steel, and the yield strength can reach 1500Mpa, which ensures the integrity of the crew compartment under extreme conditions.
Not only in terms of materials, regardless of the cost, the explorer also adopts a number of innovations in the body structure, such as the front and rear subframes using a full-frame 6-point connection structure, the engine compartment front stringer using an innovative design of arc openings, increasing the coverage of the front collision energy absorption area, etc., further strengthening the safety genes of the explorer.
It is also thanks to this that in the 2021 "Best Safety Award" released by the American Highway Safety Insurance Association (IIHS), Chevrolet Explorers are on the list, fully demonstrating its strong safety strength.
Platform empowerment, the explorer will turn the advantages of the car-making platform into its own advantages, establish its product comprehensive performance leading the industry, highlighting the title of cost-effective SUV.
Third, 2.0T+9AT+48V light mix, the same level is difficult to get out of the right
As mentioned earlier, the consumer group of Generation Y has a comprehensive consideration of the vehicle, and the power system, as the key to the car, naturally becomes the focus of their attention.
The GM Group, which has a century-old history, has long accumulated quite deep technology in the power system, and the Explorer, as a heavy model of the Chevrolet brand, also reflects its superiority in the power system.
The new Explorer offers 1.5T+6AT and 2.0T+9AT power combinations, of which the 2.0T+9AT power combination is the leading in the same class, the maximum horsepower of the engine reaches 237 horses, the peak torque reaches 350N .m, and this engine with TriPower variable valve management technology, according to different operating conditions, in the four-cylinder high-performance mode, four-cylinder economy mode and two-cylinder ultra-economic mode of the independent switching, fuel economy can be improved by 15%.
The matching transverse 9AT transmission is also a big deal, its transmission ratio range is 7.56:1, although there is no ZF 9AT 9.81:1 exaggeration, but the transmission ratio is smaller also means that the teeth are more dense, so the universal 9AT can achieve better smoothness and more rapid acceleration, and there will be no ZF 9AT 120km/h hanging on the highest level. Coupled with the use of the patented technology of the general Shift by Shift shift, the entire powertrain achieves a high degree of smoothness and responsiveness.
If you are more familiar with the general-purpose model of the friends can actually find this set of power up to Cadillac's XT series models are in use, whether it is power reserve or output smoothness, are to meet the standards of luxury brands, with "leapfrogging" to describe the powertrain of the explorer is not excessive.
It is also worth noting that the 2.0T+9AT version of the explorer is the standard 48V light mixing system of the whole series, the addition of the system makes the starting, parking, initial acceleration and other low-speed working conditions more smooth and comfortable, especially the start-stop system intervention dynamic and static is extremely small, with excellent vehicle sound insulation performance, giving users a very quiet riding space.
This is undoubtedly the best choice for Generation Y consumers who pursue quality while also focusing on frugality.
Fourth, enrich the intelligent configuration, the advanced way of the explorer
If you want to become an industry benchmark, it is naturally not so within reach, in addition to leading the same level in comprehensive hard power, but also to deeply explore the current market consumer demand, and give action to achieve it, every benchmark model must be so.
If you want to say what the biggest outlet of the current automotive industry is, then it must be intelligent, and the explorers are naturally well versed.
For example, the L2-level assisted driving system equipped with it can realize functions such as ACC adaptive cruise, lane departure warning, lane change assistance, and front car distance prompt through rich sensors and advanced algorithms, so as to ensure the user's driving safety at all times.
Another example is the MyLink+ intelligent connection system that can realize the remote upgrade of OTA, which supports apple CarPlay, Baidu CarLife and Bluetooth and other connection methods, and is also equipped with the intelligent speech recognition system provided by iFLYTEK, which supports multiple rounds of dialogue and interruption, and the recognition rate is significantly higher than that of competitor models of the same level.
In addition, the Explorer is equipped with a new generation of Onstar intelligent car connection system, and there is also an annual 100G "OnStar OnStar Car Connection application traffic free for life" service. At the same time, the owner can also remotely control the vehicle through the OnStar APP to enjoy convenient and safe smart travel.
"Technology empowers life and allows users to enjoy convenience" is being deeply practiced by explorers
Write at the end:
It is undeniable that The aura of Oncovi is too bright, so that latecomers have to weigh whether they can carry the banner left by Uncoway first, but on the whole, the Explorer has achieved the same level of leadership, whether it is the foundation or strength.
Since its launch in 2004, Chevrolet Explorer has gained the recognition of more than 4.1 million car owners worldwide with its strong product strength, and now, the new Explorer with further upgraded product strength naturally has the ability to carry the banner of American SUV benchmarking and become the best choice for Generation Y people.