Before apple entered the game to build cars,
After Xiaomi Group announced the development of cars.....
Now, as if agreed, the major technology giants are scrambling to enter the electric vehicle market.
Therefore, the electrification revolution is like an era of lying wins, but everyone who has some battery technology has set his sights on the "cake" of smart cars, which can be described as a full horsepower to win a share of the car industry!!!
But in fact, is sitting on battery technology really a qualified ticket?!
Not long ago, the Apple car team was exposed to disbandment, spending 8 years to invest in the huge Apple car project, and finally could not escape the end of stillbirth...
Therefore, with apple's previous experience, it also made another giant, Sony, uncertain about the pace of the car-making team, and also said that "Sony will not become a car manufacturer."
But this time Sony finally found another way out, and found that OEM production is the best auxiliary route
Therefore, in order to accelerate the promotion of the car-making project, Sony officially announced that it will start selling the first electric vehicle in 2025 in conjunction with Honda!
According to the current plan, the two sides will establish a new company, mainly responsible for research and development, design, and sales projects, but do not have operating production facilities. In other words, Honda will take over the production and manufacturing of Sony cars, while Sony is mainly responsible for the development of intelligent related technologies, including intelligent cockpits, intelligent driving and a series of others.
However, does Sony really have to find a foundry to succeed?
The answer is yes.
On the one hand, because Sony has been hesitant to enter the car-making game, as mentioned earlier, Sony actually denied its own car-making project at the beginning, so in the process of continuous exploration, a lot of time and cost were lost.
On the other hand, if Sony takes care of everything itself, it will need to build a brand new factory by itself, and in a densely populated country like Japan, it is even more time-consuming and laborious to find a large-scale site to build a factory, and the cost is also expensive.
So it is also obvious that Sony can no longer continue to consume like this, choosing OEM is the best path at present, to the greatest extent can make up for the time lost by Sony, and can swear to achieve mass production in 2025, but also in order to seize the dividends of the outlet, occupy a place in the market.
As for why Honda was chosen?
The reason for this is also nothing, more of a complementary and mutually beneficial relationship. From Honda's point of view, although there is an "e: N" pure electric sequence, but the research and development of the intelligent cockpit has always been almost meaningless, basically from the "Honda SENSING", "Honda CONNECT" system evolution, and some new domestic forces there are also many gaps, so if Honda and Sony such intelligent technology manufacturers cooperate, they can inject a new intelligent concept into their new energy vehicles to the greatest extent.
From Sony's point of view, toyota is undoubtedly an excellent choice for car-making strength, but Toyota's development plan will invest more than $22 billion in the field of automatic driving, which means that Toyota does not have to oem for Sony. And Toyota has a huge momentum of making cars, once the cooperation is launched, Sony is easy to become weak, obviously Sony will not "lift a stone to drop their feet."
In addition, OEMs such as Mazda, Mitsubishi, and Subaru, although the development is OK, it is difficult to load Sony's ambitious fighting spirit with small-scale momentum, so honda, which is in the backbone, is also suitable. After all, Honda also desperately needs Sony's fresh soul assistance.
The point is!
Honda is more than just Honda
Not long ago, Honda reached a cooperation agreement with GM Group, and the results of the two sides, Origin Autonomous Vehicle, were unveiled as early as 2020, and the Aotene platform, a major weapon of GM Group, is also a shared architecture for Honda.
The core of the platform lies in the power battery system, while improving the endurance, it also optimizes the number of battery packs to reduce the weight of the battery system, and the battery management system uses a large number of wireless connection technologies to greatly reduce the use and quality of physical wiring harnesses.
Then, under the addition of the two, Sony has also achieved the result of 1+1<2, not only sitting on Honda technology so simple, but also empowering general black technology behind it, which is conducive to the rapid promotion of intelligent electric vehicle manufacturing, fully combining the alliance of the advantages of both sides.
That's why Sony has such a big huff to release a production car in 2025.
In fact, does Sony have the advantage of building a good car?
The answer is definitely: "Yes"!
Our common Sony main business is: games, music, film and television, video, etc., each of which can lower the threshold of intelligent electric vehicles.
In particular, the imaging business is highly related to intelligent driving and road detection, and there are directly ready-made technologies there. The business of games, music and film and television is also inseparable from the construction of the intelligent ecological cockpit, and it is easy to move the smart cockpit.
In addition, Sony has also unveiled the concept electric vehicle "VISION-S" and VISION-S 02 prototypes, the biggest product highlights of the two vehicles emphasize safety and adaptability, including remote control technology similar to "online cloud driving".
Through 5G, engineers as far away as Japan can control the Vision-S 01 in Germany for testing, enabling low-latency transmission and communication control monitoring. To put it simply, Sony has solved 80% of the problems on the road of intelligent car building, and everything is only owed to Dongfeng, which is only one step away from mass production cars.
However, the era of smart cars is already a common phenomenon, even if the dust of Honda and Sony car projects is settled at this stage, it may miss the best car-making outlet, for example, the domestic new energy market in recent years, has been integrated into a lot of fresh blood, the first-line lineup of "Wei Xiaoli" has long exceeded 100,000 delivery results, whether it is user reputation or product quality, have been recognized by domestic users.
And China as the world's largest car trading market, even if Sony is menacing, but fundamentally seems to need to break through the new domestic forces of this big mark, and their other selling point is high-quality car owner rights services, free charging, free driving, lifelong warranty, etc., although Honda and Sony have dazzling brilliance, but in this piece of experience seems to be almost meaningful.
Of course, regardless of the result orientation of this cooperation, the professor believes that there will be no loser, "sony wants the manufacturing experience, Honda wants the intelligent technology", the win-win model, are each other's "copy work" process.
As for the technology giant Sony car to achieve a jump level to stabilize the foothold, after all, it is necessary to concentrate on the user's most concerned just needed goal, in addition to the intelligent cockpit, the endurance of long-distance travel is still the biggest lethal weapon!
Let's not play virtual, directly use the mileage to see the difference, then the giants of the past who speak with their ability, I believe that they can also do countless circles of fans, right?! After all, Sony + Honda is actually famous in terms of ability to suppress domestic first-line new forces~