The oriental wind is full of spring, and the technological leap is just in time. On December 27, the 2022 work conference of Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Company") was held in Wuhan. According to the data, Dongfeng expects to sell about 3.3 million vehicles in the whole year, and the terminal delivery volume is about 3.4 million units, which is basically flat year-on-year. Among them, the annual sales of autonomous passenger cars were 525,000 units, an increase of 27% year-on-year; the sales of new energy vehicles were 192,000 units, an increase of 2.4 times year-on-year, ranking fourth in the industry; overseas exports reached a new high, achieving sales of 144,000 units, an increase of 1.4 times. The sales volume and export volume of independent passenger cars and new energy vehicles have outperformed the market, the overall operation has been stable and the quality has been improved, and the answer sheet of high-quality development has been handed over in the big war examination, and the "14th Five-Year Plan" of Dongfeng has achieved a good start.
Facing the wind and "going up" the independent cause has rushed to a new height
Standing on the new coordinates of the overall development of the "14th Five-Year Plan" and the new starting point of the rejuvenation of the great cause, facing the upward movement of autonomy, strengthening and enlarging the national brand, how will the independent undertakings of Dongfeng Company start in 2021?
"Positioned as an 'excellent technology enterprise that provides users with high-quality automotive products and services', strategically promotes the 'Oriental Wind Rise' plan, and builds a 'one main and two wings' business pattern." Zhu Yanfeng, chairman of the board of directors and secretary of the party committee of Dongfeng Company, said that "one master" is the vehicle business, and "two wings" is the science and technology sector and service ecology. Dongfeng has also set three "one million" targets, and by 2025, sales of commercial vehicles, autonomous passenger cars and new energy vehicles will reach 1 million units each.
Dongfeng released 3 "one million" targets
The course is clear, in order to be able to go far and steady. In the past year, under the guidance of the "Oriental Wind Rise" plan, Dongfeng has continuously strengthened its differentiated advantages in the field of independent passenger cars, focusing on lantu, Dongfeng fengshen and high-end electric off-road brands to usher in breakthroughs.
Positioned as a "leading brand of zero anxiety high-end intelligent new energy", Lantu Automobile, its first model, Lantu FREE, has maintained a month-on-month growth trend for four consecutive months since the launch of delivery on August 8, and the cumulative annual delivery volume is about to exceed 7,000 vehicles. The second model, the Lantu Dreamer, has been receiving rising praise since its debut at the Guangzhou Auto Show in November. In 2021, Landu withstood the test of the first battle of the market, and the brand took a key step upwards.
Landu FREE and Landu Dreamer
At the same time, the high-end electric off-road M brand building has accelerated. In 2021, the new high-end brand M business positioned as "the leader of high-end electric off-road culture" set sail, and product research and development and industrialization have been fully launched and will be released in the first half of 2022. The new M business will work with Lantu Automobile to promote Dongfeng's autonomous passenger car business to the high-end on the track of new energy and intelligent networking.
As the main force of Dongfeng's independent passenger cars, Dongfeng Fengshen can be described as a victorious breakthrough in 2021. With the listing of Dongfeng Fengshen Yixuan MAX and Mach AX7 versions, the layout of rejuvenation is accelerating. On November 22, Dongfeng Fengshen's 100,000th new car of the year rolled off the production line from the final assembly workshop of Dongfeng Passenger Vehicle Company. According to the data, Dongfeng Passenger Vehicle Company's sales exceeded 10,000 for seven consecutive months, with a cumulative sales of 120,000 vehicles, an increase of 71% year-on-year, outperforming the market.
Dongfeng Fengshen exhibited at the Science and Technology Week
In the field of commercial vehicles, Dongfeng Commercial Vehicle Company maintained a leading market share of China VI products, achieving sales of 177,000 units; Dongfeng Motor Co., Ltd. outperformed the market, achieving sales of 182,000 units, an increase of 5.4% year-on-year; Dongfeng Liuqi Commercial Vehicles achieved sales of 78,000 units; Dongfeng Special Merchants achieved sales of 28,000 units, an increase of 5.9% year-on-year; Zhengzhou Nissan pickup truck market share increased, achieving sales of 53,000 units, an increase of 19.4% year-on-year...
Taking advantage of business at the same time is the epitome of Dongfeng's independent career. At the same time, Dongfeng seized the export opportunity, and overseas markets also flourished, achieving sales of 144,000 vehicles, an increase of 1.4 times year-on-year.
On December 20, 200 Dongfeng Fengshen Yixuan and AX7 were exported to Saudi Arabia and expedition overseas. Dongfeng EasyJet launched pure electric models for the European market, becoming a dark horse in China's pure electric passenger car exports, and topped the national pure electric passenger car export championship in September 2021.
While making breakthroughs in the whole vehicle, the development of modularization, platformization and serialization of independent brands is advancing. In the past year, Dongfeng's autonomous passenger car and commercial vehicle vehicle and engine platforms have accelerated construction, among which the pattern of autonomous passenger car DSMA energy-saving vehicle platform and S1, S2, S3, MORV and other 4 electrification platforms has accelerated, laying the foundation for the main brand to fully realize electrification in 2024; the commercial vehicle platform covers four major areas such as medium and heavy trucks, light trucks, pickup trucks, and VAN vehicles, meeting the trend of high-end, vehicle modularization and integration of the future commercial vehicle market; Mass production of the C15TDR engine and DCT transmission with leading power technology was achieved; commercial vehicles accelerated the research and development of the "Longqing" powertrain, the DDi16 engine and the first V8 diesel engine were successfully ignited, and the core capabilities of the independent business were further improved.
"The company's future-oriented business layout, vehicle and powertrain layout, technology and resource layout have been completed, and the ability to take the initiative in the competition is stronger." Zhu Yanfeng said. At present, dongfeng's own brands are fully accumulated and thin, and the conditions for catching up with and surpassing all aspects are ready.
Riding the Wind and "Advancing" The leap of science and technology reshapes new advantages
As the automotive industry meets the age of digital intelligence, a profound and wide-ranging change is taking place. Driven by innovation, the wind of scientific and technological self-reliance and self-improvement, Dongfeng Company holds the "bull nose" of scientific and technological innovation, occupies the first opportunity, wins the advantage, and ushers in new breakthroughs in a number of technologies.
On July 7, 2021, IGBT went out of the circle with a high profile, and the first mass-produced automotive grade IGBT module product in central China was rolled off the production line from the Zhixin Semiconductor Module Packaging Factory, which is an important practice of Dongfeng Company to implement the "leapfrog action" of scientific and technological innovation and independently control the core resources of key technologies of new energy vehicles, and it is also the first fruitful result after the strategic cooperation between Dongfeng and CRRC, which makes up for the important link for building an independent and controllable three-power supply chain and enhancing the core competitiveness of next-generation vehicles.
In the layout of the "three electricities" of the core of new energy, Dongfeng New Energy Industrial Park has built the operation capacity of 400,000 sets of electronic control, 200,000 sets of flat line motors, 280,000 sets of electric drive assemblies, 100,000 sets of battery systems, and 300,000 IGBT modules.
This year, the scientific and technological leap as the "number one project" in the field of science and technology landed in Dongfeng, the innovation engine roared, the science and technology self-reliance and self-improvement ran out of acceleration, and the foundation for the development of new energy vehicles was more solid. In terms of hybrid power, Dongfeng's completely independently developed HD120 hybrid electric drive assembly has achieved mass production, and key products such as HD150/4HD70 have been carried out in an orderly manner. In terms of pure electric, the self-developed ID series electric drive assembly is mass-produced and applied in Fengshen, Lantu and other models, and the next generation of key core technologies such as 800V high-voltage platform, wireless charging, and solid-state batteries are laid out. The new power technology e-POWER electric drive system is mass-produced and equipped.
The breakthrough of hydrogen energy has also promoted Dongfeng to continue to exert force in the main battlefield of "double carbon". At present, Dongfeng has completed the development of 50kW, 80kW and 120kW fuel cell systems, and developed the first mass-produced full-power fuel cell passenger car In China, Dongfeng "Hydrogen Boat", and hydrogen fuel commercial vehicles have achieved industrial operation.
A 12-ton logistics vehicle equipped with an 80kW fuel cell system
With the "connected automatic driving system for smart travel" shortlisted for the 2021 World Artificial Intelligence Conference SAIL Award TOP30 list, in 2021, Dongfeng's technical achievements in the field of intelligent driving have also been reported frequently.
Adhering to the gradual and leapfrog development route, in 2021, Dongfeng L2 level automatic driving technology will achieve mass production, and take the lead in laying out L4 level automatic driving technology for limited areas. Dongfeng Yuexiang driverless smart park products have been demonstrated and operated in more than 30 cities across the country, such as Xiong'an New District and Wuhan Junshan New Town. More than 100 Robotaxi units of the Dongfeng Pilot Project are in public road demonstration operation, with a cumulative mileage of more than 2 million kilometers. Dongfeng Commercial Vehicle L4 driverless collection card completed the upgrade of version 3.0, realized the delivery and operation of bulk commercial vehicles in Xiamen Port, and accelerated the industrialization of intelligent and connected vehicles.
In terms of seeking development in innovation and increasing investment in science and technology, Dongfeng Company spares no effort. During the "14th Five-Year Plan" period, Dongfeng's R&D investment will increase to 100 billion yuan. Jumping in science and technology and betting on the future is a strong booster for the momentum of the opening year, and it is also pushing the "Oriental Wind Rise" strategy to depth.
Gather the wind and "rise", and create a new ecology
Put scientific and technological innovation in a more important strategic position, in the "network ecology" with multi-subject participation, convergence and development, the wind of ecological reconstruction of the industrial chain, in 2021, Dongfeng Company will take the customer as the center, strengthen the open cooperation of the industrial chain and the innovation chain, and harvest more fruits.
On November 20, the signing ceremony of the battery banking project invested by Dongfeng Company, China FAW, China Three Gorges and Wuhan Economic Development Zone was held in Wuhan, which will comprehensively verify the business model of battery banking.
This is the landing of the strategic signing more than a month ago. On September 26, 2021, at the autumn press conference of Dongfeng Motor brand, Dongfeng Company released five major strategic cooperation, focusing on battery leasing, operation, big data analysis management, technical services and battery ladder utilization business, etc. Dongfeng Company, China FAW, China Three Gorges and Wuhan Economic Development Zone jointly invested 800 million yuan to establish a battery management technology company. Recently, the company has completed the registration.
Also released are the strategic cooperation between Dongfeng Company and Wuhan Development Zone, the Dongfeng Autonomous Driving Pilot Project, and the strategic cooperation between Dongfeng Company and China Xinke in the fields of automotive chips and intelligent driving.
In September 2021, Dongfeng Company released five strategic cooperations
Previously, Dongfeng also reached strategic cooperation with COSCO SHIPPING and China Mobile in the field of 5G smart port unmanned driving, strategic cooperation with Sinopec in the field of hydrogen fuel vehicles and hydrogen energy industry chain, and strategic cooperation with the Foshan Municipal Government on the demonstration operation of Dongfeng "hydrogen boat" hydrogen energy vehicles.
Momentum, cohesion, strong ecology. In 2021, a series of strategic cooperation will focus on the innovation and application of new energy and intelligent driving technology to achieve independent control of key core technologies.
With a new round of energy revolution, intelligent revolution and interconnection revolution, the automobile industry presents the trend of "five transformations into one car" and "one car through four networks", in the restructuring of the supply chain, the need for "five modernizations" and "four networks" convergence force, and in this joint promotion of the development of the industry's wisdom ecology construction, the stars are also struggling to lift the moon, is undoubtedly the customer.
"We must grasp the trend of automobile consumption upgrading, vigorously promote product, technology and service model innovation, vigorously promote marketing and service reform in the context of digitalization, and achieve a fundamental change from operating products to operating customers." Zhu Yanfeng said that customers are always supreme, and it is necessary to focus on "Who are our customers?" Where are our customers? What do our customers need? What can we do for our customers? What else can we do for our customers? "Actively listen to the voice of customers, and continue to form a customer-centric service ecology and marketing culture."
In Dongfeng, customer-centric practices can be seen everywhere and are becoming a vivid footnote in the transformation of "automobile companies" into "technology companies". Lantu, adhering to the positioning of "user-oriented technology enterprises", has been co-creating and sharing with users since its inception, and the global test companions have been upgraded to global creators; Dongfeng Commercial Vehicle "Integrity Center", with the help of big data analysis, grasps the main routes of different models of operation, arranges accessories along the line and other service resources, reduces the customer vehicle service radius to 50 kilometers, and the response speed is increased to less than 30 minutes...
Dongfeng commercial vehicle integrity center
Digital transformation, hundreds of boats competing for the current. In the first year, Dongfeng gathered industrial advantages, innovation advantages and ecological advantages, and played a strong voice of the era of transformation to "excellent science and technology enterprises". From the strong momentum of independent undertakings to the leapfrog development of scientific and technological innovation, and then to the tide of ecological layout, "Oriental Wind Rise" and "Science and Technology Leap" are high-frequency words and batons, leading the "Dongfeng" giant ship on high-quality waterways and continuing to challenge the business target of 4 million vehicles in 2022.