Create a diversified model matrix Haval Red Rabbit Trisolaran hidden which tricks

"If a product can be built well and become a blockbuster, the underlying logic should be based on the needs of users and the market." On December 27, at the online conference of haval chitu two new power models, Haval brand CEO Li Xiaorui's analysis was more vividly explained.

It is understood that the Haval Red Rabbit Edition listed this time has a total of "copper rabbit" and "brass rabbit", with prices of 104,800 yuan and 99,800 yuan respectively. At the same time, the Haval Red Rabbit Hybrid DHT version launched the "King Rabbit", priced at 138,800 yuan.

Li Xiaorui said bluntly that these two new power models will join hands with the existing Haval Chitu Radical Edition models to create a powerful "Haval Chitu Three-Body" product matrix, covering a wider range of people and meeting more segmented needs with a diversified model matrix.

Lu Wenbin, CTO of Haval brand, said that as one of the important models of China's Haval, Haval Chitu Jinxiang Edition takes handling as its core competitiveness, equipped with a 1.5T+7DCT powertrain, a maximum power of 110kW, and a peak torque of 220N·m. "It has strong power, fast response speed, and fuel consumption of only 6.7L per 100 kilometers." ”

It is revealed that the Haval Red Rabbit Hybrid DHT version is strongly supported by the Great Wall Lemon Hybrid DHT technology. The car is equipped with a 1.5L+ DHT powertrain, the maximum power is 140kw, the peak torque can reach 370N·m, the acceleration time of 0-60km/h is only 3.9 seconds, the fuel consumption of 100 km is only 4.7L, and the comprehensive cruising range is up to 1000km.

"Haval Red Rabbit has a deep insight into the needs of young consumers after 95 and takes the initiative to play with young people who are keen to chase trends." Li Zhentao, merchandise director of Haval Chitu, said that Haval Chitu will bring together a variety of fashionable elements to create a new value connection for users covering food, clothing, housing, product co-creation, and cultural foundation, "We will let every user participate, expand the radius of life, explore a better life, and unlock a wonderful life." ”

In his view, Haval Red Rabbit is not only a means of transportation, but also a part of the user's life. "In order to bring users a refined and colorful car life, Haval Red Rabbit has launched a number of blockbuster initiatives. For example, track training camp program, trend modification activities, cross-border cooperation, etc. ”

Some analysts believe that the three models of "Haval Red Rabbit Trisolaran" provide consumers with richer and more diversified product choices with different positioning and advantages. In Li Xiaorui's view, as a new dimensional exciting engine car designed for young consumers, Haval Chitu has been recognized by many consumers for its hardcore product strength and marketing innovation.

"In the future, Haval Chitu will continue to deepen user co-creation and marketing innovation, with hard-core strength and pet fan characteristics, with a unique new trend concept, without compromising on boring life product propositions, and users to work together to embrace a better travel life." Li Xiaorui concluded. (China Youth Daily, China Youth Network reporter Xu Yajie)

Source: China Youth Daily client