Chinese consumers have always been more eye-catching when buying things, and high value does not necessarily mean that the market sales are high, but most of the market sales of goods with low value will not be too good.
A report by a well-known research institution also proves this, and the attention of post-90s users to styling design has surpassed performance and brand power to become the primary factor affecting purchase intentions.
Take such a large item as a car, which has been regarded as a symbol of personality by the main force of post-90s consumption, and choosing a car is like choosing another way to express yourself.
So what kind of car can meet the aesthetic needs of young consumers? Or how should the cars of the future be designed? Changan CS75PLUS is an example that can be used as a reference.
Help capture 1.5 million+ users, and upgrade the aesthetics of new technology and wisdom
All along, independent and joint venture brands have been riveting the compact SUV market, the competition has not slowed down for a moment, and the inner volume is serious, so it can stand out in this market segment, and the long-term hot selling models are definitely hexagonal warriors.
After the launch of the CS75PLUS in 2019, it quickly attracted the attention of consumers and successfully gained a foothold in the highly competitive compact SUV market, and the first achievement was design.
As mentioned at the beginning, young consumers are no longer limited to the space and cost performance of the vehicle, and pay more attention to whether the appearance is trendy enough and personality, and there are not many new cars listed in the automobile market every year, but the design homogenization is too serious, and the uniform appearance is easy to make people aesthetically tired.
After seeing CS75PLUS, many consumers used words such as "stunning" and "fashion" to express their good feelings for it, and even some consumers believe that Changan has raised the design of Chinese car brands to a new height. From January to November this year, CS75PLUS sold nearly 270,000 vehicles, with cumulative sales exceeding 450,000 vehicles in two years, which is still the king of SUV sales in China in 2020. The hot sales of CS75PLUS have also laid a solid foundation for the continuous upward sales of the CS75 series, and as of October 2021, the cumulative sales of the CS75 series have exceeded 1.5 million units, which is the best representative of the Chinese brand SUV model.
If the design of the first-generation CS75PLUS played the role of a pioneer in opening the door to the compact SUV market, then the second-generation CS75PLUS is definitely a clarion call for an all-out attack.
The second-generation CS75PLUS adopts the new technology intelligent aesthetic design concept to create, with a more confident and upright shape, a more technological atmosphere of the interior, a more superior riding space and carrying capacity, bringing young consumers new choices and new experiences of SUVs.
The double grille design is blessed with a powerful aura
With the continuous deepening of the wave of the new four modernizations, the design of automobiles is more and more farewell to tradition, but many new cars have entered another misunderstanding, such as excessive pursuit of science and technology. The new scientific and technological intelligent aesthetic design concept applied by the second generation of CS75PLUS is to integrate the technical and technological elements with the aesthetics of automobile design, presenting a design perception of rationality and sensibility.
For example, in the front part, the second generation of CS75PLUS has two styles of whale tail wave grille and crystal matrix grid, of which the whale tail wave grille is inspired by the 46.7 degree angle in the Chang'an LOGO, just like the whale jumping out of the water and then throwing itself into the water when the tail is raised high, with the car logo will feel that the entire front face is very coordinated; and the crystal matrix grid, inspired by the concept of energy crystals, is arranged by the texture of the shape of the energy crystal, and the overall is full and dynamic.
Previously, many consumers felt that the two grilles would make them more entangled, but this also reflects the diversification of car design now, and many brands have dual-appearance products. The two grille shapes of the second-generation CS75PLUS, the details of the design can be well distinguished, but they all maintain a consistent sense of muscle and strength, look more confident and upright, and come out with a high-level aura.
Above the two grilles, the second generation of CS75PLUS adopts a through-line streamer headlight design, with the crystal pulse headlights on both sides, which are pulsed after lighting, bringing a dynamic and dazzling lighting effect, which is very ceremonial and technological. This is also the embodiment of the high degree of combination of design and technology practicality in the aesthetics of new scientific and technological wisdom.
When you come to the side of the car, you will find that the second-generation CS75PLUS is also very particular about the details. The side of the body looks very muscular, and the undulating surface impact is stronger, but it does not lose its sense of stability and atmosphere. In addition, the second generation of CS75PLUS provides two styles of wheels, 18-inch star-spinning wheels and 19-inch star-flare wheels, showing different visual effects, such as 19-inch star-flare wheels, using irregular chiaroscuro and texture changes to create a star-like effect that shines brightly.
It is said that there must be a head and a tail, and the design is the same, and many models will bring consumers a sense of incongruity between the front and back, because the focus is all on the front of the car and ignores the rear.
The rear of the second-generation CS75PLUS also took a lot of thought, looks full of shape, and is composed of three parts: spoiler, taillights, and exhaust pipe, reducing the blank surface of the large block.
The most recognizable is the taillight, which adopts a very popular through-type taillight shape, which is composed of 62 + 132 + 62 ultra-red LED, and the structure adopts vertical thick wall to achieve relief effect, which is like a burning flame after lighting. Of course, there is also the four-out tail row shape that attracts attention, thanks to the design inspired by the tail of the fighter, which enhances the fullness of the entire tail movement.
Interstellar wisdom cockpit, design regression requires technology with temperature
Of course, the design of both inside and outside is high-level beauty, in fact, the appearance of the vehicle is like the appearance of people, giving people a first impression, and the interior is like a person's character, only after in-depth contact can we truly understand and decide whether we can have long-term interaction.
In terms of interior design, many models are also the key layout, especially the large screen carrying informatization, intelligence and vehicle interconnection has become the common pursuit of many models, but the pleasing interior is by no means relying on a large screen or simple materials to pile up, and needs to be closely adapted to the needs of consumers to layout.
The interstellar intelligence cockpit of the second-generation CS75PLUS can be viewed on several levels:
The first is the sense of technology, young consumers have taken the smart car machine as an indispensable factor to buy a car, and the basis for determining these is the big screen. At present, 12.3-inch dual screens are already relatively common, but the second-generation CS75PLUS dual screens also have an 8.1 ° radian, which is more in line with the curvature of the human retina and improves the sensory experience. And the large screen is not only sensitive to touch, smooth sliding, but also can achieve a variety of screen interaction, matching different styles of UI, so that you can see a sense of technology and futurism at a glance.
The second is the sense of quality or luxury. At present, the industry recognizes that the sense of luxury is more outstanding is Mercedes-Benz, but the performance of the second-generation CS75PLUS is not inferior. Comprehensively considering the color, material, process, texture, and modeling and other factors, the second generation of CS75PLUS designed the interior effect of the dashboard contrast, which is heartwarming; in addition, places such as door panels, central control boxes, dashboards, steering wheels, etc., are often touched, which are soft; especially in the dashboard area, the use of brilliant starlight skin can create a welcome scene, a musical rhythm scene, a call scene and other rich scenes, enjoy the technology and romance.
The third is the creation of a sense of movement. Today's young consumers are not only the pursuit of superficial personality, sports, for this reason the second generation of CS75PLUS provides black and gray, red black, blue and white three interior colors, for the entire cockpit to add a vibrant atmosphere, especially the red and black interior, in which, can produce a strong passion for driving sports, coupled with the integrated multi-functional steering wheel, integrated racing seats and double color yacht electronic gear shift handle design, so that the sense of sport is more windy.
It is worth saying that the second generation of CS75PLUS seating space and loading capacity has also been improved, the car has more than 30 storage compartments, the layout is very user-friendly, and some small daily items can be easily placed. In addition, the back row can be completely reclined to achieve a flat effect, more convenient to place large items, outing, camping, you can also turn the car into a second bedroom, self-driving is more fun.
Write at the end:
The styling design of the car is a work of technology, of course, it is also a work of art, which needs to meet the aesthetic needs of consumers. In recent years, the design of Chinese auto brands, from imitation to innovation, from following to leading, has undergone qualitative improvement. Changan Automobile has accumulated in the field of design, creating a number of models that are sought after by consumers, and promoting Chinese auto brands to the world stage.
The second generation of CS75PLUS based on the new technology intelligent aesthetic design concept is Changan's latest collection of works in the field of design, whether it is the evolved front face, or a more fantastic cockpit, this inheritance of the era classic, and the future technology intertwined with the integration of design, compared to the same level of models is already the next city, leading the SUV design and then advanced! It is foreseeable that after the second-generation CS75PLUS is listed, more and more young consumers who pursue individuality and fashion will be circled, helping Changan Automobile's sales to accelerate again.