Since the beginning of this year, BYD has single-handedly turned the auto market, which used to be the protagonist of the joint venture brand, into its own home. Near the end of the year, BYD's blockbuster new car went on the market, and Wang Chuanfu shot the fourth arrow at the joint venture car.
1. BYD's home stadium?
It is no exaggeration to say that this year's auto market has become THE home of BYD, and almost the entire industry is watching BYD's "performance". After April, BYD soared all the way on the fast lane, unable to stop at all, especially the sales of new energy vehicles, increasing by 10,000 per month: 30,000 in May, 40,000 in June, 50,000 in July, 60,000 in August, 70,000 in September, 80,000 in October, 90,000 in November, and 100,000 in December. BYD surpassed Tesla and won the sixth consecutive championship of China's new energy vehicles, leading its own brands to a new height.
2. Wang Chuanfu shot the fourth arrow?
Especially in terms of hybrid products, the popularity of BYD DM-i models even surpasses the Japanese hybrid represented by Toyota, which is sought after by the Chinese people and is in short supply. Qin PLUS DM-i helped Qin models surpass Geely Emgrand and ascend to the top of the independent sedan sales throne; Song PLUS DM-i helped Song models become the second only to Haval H6 in the SUV field; Tang DM-i greatly boosted Tang model sales, boosting BYD's brand power in the mid-size SUV market. Near the new year, BYD's second DM-i blockbuster model, the Song Pro DM-i, was launched, and Wang Chuanfu shot the fourth arrow at the joint venture car.
The starting price of BYD's DM-i models is all more than 100,000 yuan, which belongs to the traditional sphere of influence of the joint venture brand. The recently listed 2022 Song Pro DM-i is positioned as a "fuel SUV disruptor", with an official guidance price of 134,800 yuan - 159,800 yuan. With a strong product force of 4.4L fuel consumption per 100 km, 1090KM ultra-long endurance and 7.9S 100 km acceleration, Song Pro DM-i has comprehensively subverted the user's driving experience and travel mode, met the full imagination of mainstream families for SUV models, and redefined the new value of 150,000 SUV.
3. Refers to a joint venture brand?
Song Pro DM-i's strong product strength makes the joint venture SUVs feel threatened. First of all, under the blessing of the new power DM-i super hybrid, it perfectly solves the two major pain points of the SUV "slow speed + high fuel consumption", so that consumers can have both fish and bear paws. 100 km/h acceleration of 7.9 seconds, full of power, on call; fuel consumption as low as 4.4 liters, only half of the same level of fuel SUVs, only 3 cents per kilometer; comprehensive endurance of up to 1090 km, to solve the range anxiety. At the same time, as a new energy vehicle, Song Pro DM-i can also enjoy the green card policy, free of licenses, free of purchase tax, and the title of "fuel SUV subversive" is well-deserved.
Secondly, the big beautiful dragon face shows the new charm of the oriental national tide; the new interior is renovated, and the five-seat space of light luxury is enjoyed. The exterior design adheres to the aesthetic style of the Song Dynasty, with a new azure blue body color, the national tide is coming. The new "Dragon's Mouth" design, the D-pillar "Dragon Scale" texture, the dragon's claw trace through the tail lamp, the oriental aesthetic elements and the sense of technology complement each other. The interior color of Kirin Brown and Sky Grey is derived from the ancient sacred beast Kirin, and the story is very strong. The front row "Dragon's Ridge" integrated seats are comfortable and warm to ride, and the 2712mm large wheelbase, the rear seat space is wider, bringing five-star travel enjoyment.
Finally, the intelligent high-tech configuration that keeps pace with the times escorts the owner of the trip. Equipped with the new DiLlink 4.0 intelligent networking system, the internal interaction experience is friendly, supplemented by a 15.6-inch large screen, the external senses are pleasing to the eye. DiPilot intelligent driver assistance system has full speed domain adaptive cruise, lane departure warning, active lane keeping, intelligent recognition of traffic signs and other functions. In addition, three kinds of virtual keys are also provided: cloud key, Bluetooth key and NFC car key, so that the owner can easily and conveniently unlock the vehicle in all scenarios and without network, reflecting humanization and digitalization.