When consumers buy a car, they often can't avoid a "soul torture" - is it important to let themselves "drive cool", or is it important to let their families "sit cool"? It seems that the driving experience and the seating space are inherently irreconcilable contradictions. In response to this "choice difficulty", brands that understand consumer psychology have increased their products and tried to meet the driving needs in a car.
For example, Haval Chitu, which was listed in May this year, is the representative of "sitting cool and driving cool", which has attracted much attention since its listing; Near the end of the year, honda XR-V obsidian version of the listing, imported "black samurai" gimmick, people can't help but think of the same topic of "red rabbit", so a "contest" began. For the "combat strength" of the two sides, we chose the top pair for comparison, namely the Haval Red Rabbit 2021 1.5T Platinum Rabbit with a guidance price of 123,800 yuan, and the Honda XR-V 2022 220TURBO CVT Obsidian Edition with a guidance price of 159,800 yuan.
Do you think that the difference of 30,000 yuan has already explained the problem? Don't worry, look down.
Start fiercely, speed should be fast, if the rabbit is "open and cool"
For many consumers, the SUV purchased within a budget of 150,000 yuan may be the first SUV in life, or even the first car in life, in addition to meeting the needs of transportation, there should also be momentum, passion, and can quickly enter the state, so as to have more driving pleasure.
If you want to have the joy of walking with the wind, you must take a good look at the configuration table, after all, the horsepower is large enough to provide a steady stream of power. As the name suggests, the Haval Red Rabbit is equipped with a 1.5T+7DCT powertrain, and the effective thermal efficiency of the engine is as high as 38%, bringing the highest thermal efficiency ratio and acceleration in the same class. From the parameter comparison in the figure below, both the maximum power and the maximum torque, the Haval Chitu is larger than the Honda XR-V.
Looking at the "output" of a car, in addition to looking at the parameters, it also depends on the skills. With the advancement of technology, many of the skills that were once the performance of the car have been "reproduced" to the SUV, such as the Haval Red Rabbit, there is a catapult mode worth 30,000, and the strong power together to create the fastest 7.7 seconds 0-100km/h acceleration time of the same level, the driver will instantly bring into the ranks of the "car god", and more surprisingly, the Haval Red Rabbit's catapult starting mode is all standard, without additional money, there is a full level experience.
The space is big enough, the details are in place, and there is no short board to "sit cool"
Many brands regard the car as a "travel space" rather than a simple means of transportation, and since it is a "space", it must take care of the multi-faceted needs of the driver and occupants.
The spacious riding experience is one of the core needs of consumers, and consumers have high hopes for the space of SUVs. Judging from the following parameters, the Haval Chitu is larger than the Honda XR-V in terms of length, width, height and wheelbase, which means that in the cockpit of the Haval Chitu, the driver and occupant can stretch their big legs freely, even if they are full, they do not have to endure the trouble of "crowding people".
It should be noted that the width of the Haval Red Rabbit is not only larger than the Honda XR-V, but also the widest in its class, and those who want to "loose" it is right to choose the Haval Red Rabbit.
Just as human body sensations are composed of multiple experiences brought by sight, touch, smell, etc., the riding experience also comes from many aspects. For Z generation consumers who are supreme in appearance, "good looking" can not only be reflected in the appearance, and Haval Red Rabbit will bring "good looking" into the cockpit, sports car class interior contrast design, so that the driver and occupants are touched the moment they enter the cockpit, all the way to a good mood.
In contrast, the cockpit design of the Honda XR-V is decent and lacks highlights.
Higher IQ, better safety, keeping up with the times is "cool to use"
A car that "pulls a good feeling" must not only have the speed of dumping others a street, but also have a convenient and safe intelligent system. With the development of intelligent networking, AI, voice control and other technologies, cars are becoming more and more like partners who accompany the whole process and provide help, and drivers are more dependent on intelligent systems to provide support.
In terms of intelligent configuration, Haval Chitu can be called "good taste", 12.3-inch central control large screen, HUD head-up display is convenient and easy to use, BSD dual warning system, fatigue driving reminder, parallel line assistance, lane departure warning, lane keeping assistance, active braking, reversing side warning, etc. bring a full sense of full sense, identity recognition system, emotion recognition system, intelligent vehicle sharing to provide a better understanding of your "emotional value".
Although the price is more than 30,000 expensive, but the Honda XR-V configuration is not more advanced, the 8-inch central control screen is accustomed to the user of the large screen is "stingy", has been regarded by Chinese consumers as "standard" front and rear parking radar, main and co-driver electric adjustment, lane departure warning are not equipped, Haval Chitu has fatigue driving, HUD, Honda XR-V also has not.
Independent bright sword, sharp edge Hard joint venture does not rely solely on price advantages
Through comparison, it is not difficult to find that Haval Chitu has an advantage in price and configuration, and in the automotive market that emphasizes "one penny for one penny", this undoubtedly rewrites the value logic, and also subverts the old concept that independent brands can only rely on price to win, proving that independent brands also have the strength to collide with joint venture brands. Looking a little deeper, in the car quality that the joint venture brand is proud of, the performance of Haval Chitu is also remarkable. 2000Mpa thermoformed steel, 81.7% high-strength steel, so that Haval Chitu has the highest body safety standards of the same level, hard and rigid joint venture, do not play virtual!
This year's SUV market is as lively as ever, whether it is a bunch of new products on the market, or the hard work of brands in the evaluation and actual use, all convey the same message: the competition for SUVs has escalated. We are very happy to see that the strong rise of independent brands represented by Haval Chitu, for consumers, the opportunity to buy a higher quality price than a good car has come. Surprisingly, at 7:07 p.m. on December 27, Haval Chitu will broadcast the release of two new power models live, and new sales and welfare policies will be announced to send consumers a New Year"!