Jeep's large and medium-sized SUVs such as Wrangler and Grand Cherokee have a reputation for excellent performance, which has made a lot of contributions to Jeep's brand image of "luxury off-road" in China, making Jeep reach its peak after entering the Chinese market for a few years.
Unfortunately, the good times are not long, with the rise of domestic independent brands, there are also many joint venture brands gradually declining, Jeep's sales in China have gradually declined in recent years.
In particular, the Liberty Man car has become the lowest-selling model, as Jeep's small entry-level model, this car now has less than 100 units sold, why?
The Liberty's exterior design is actually very successful, every detail shows the pure off-road style of the Jeep family, the silver grille in the front face is inlaid with two round headlights, the bottom black bumper is quite strong, and the entire front of the car is quite powerful.
Luggage racks have been added to the roof and openable panoramic sunroofs are provided in addition to the entry-level models. The tail shape is more square and visually crisp and clean. From the appearance alone, the free man's aura has exceeded the positioning of the small SUV.
In terms of body size, the Liberty is 4240/1805/1678 (1690/1730) mm in length, width and height, and wheelbase is 2570 mm, which is a medium size in the same class.
However, the free ranger's performance in space is not satisfactory, the length and wheelbase are shorter than the same level of models such as Honda Binzhi and XR-V, and the rear space performance is average.
The interior style is also relatively tough, emphasizing simplicity and practicality. In the middle of the center console is a raised air conditioner outlet, and below is an integrated 7-inch LCD central control screen, with a medium and high 8.4 inches. At the bottom are physical buttons and knobs, and the co-pilot position is set with armrests.
In terms of configuration, manual air conditioning is almost standard, automatic air conditioning and LED headlights are only available in the top four-wheel drive version, which is not a thick road. Open panoramic sunroof, keyless start, uphill assist, radar, reversing image, electronic parking, etc. are covered on most models.
Although the Liberty is the smallest member of the Jeep family, its power performance is not bad, with a standard 1.3T four-cylinder engine, a maximum power of 173 horsepower, a peak torque of up to 270 Nm, and a comprehensive fuel consumption of 6-6.1 L from the Ministry of Industry and Information Technology.
The drivetrain is mated to a 7-stop dry dual-clutch, and the 2021 4WD Elite Edition matches a 9AT.
The guide price of the free man is 129,800-18.98 million yuan, and the terminal has a maximum of 10,000-25,000 discounts, making the lowest national offer of this car as low as 114,800 yuan, but the price of more than 100,000 yuan is still somewhat inconsistent with the configuration.
Although the top equipment is equipped with a timely four-wheel drive system, the price of about 180,000 yuan is enough to buy a compact SUV, and many competing models also have richer configurations such as four-wheel drive.
Secondly, the influence of the Jeep brand in the domestic market has declined, and consumers' demand for professional off-road vehicles has become lower and lower, which is also one of the reasons for the gradual decline of The Liberty.