The author | Maureena
Editor| Li Chunhui
"Did Li Ruotong eat preservatives" "Lou Yixiao wearing Hanfu and walking the red carpet is also too special" "INTO1 is good, male love beans roll up for me", from the red carpet Reuters to the moment of receiving the award, hard candy Junguang watched the whole process of the 2021 Sohu fashion festival "Enterprising Night" in the circle of friends.
The star red carpet and award ceremony at the end of the year have always been the focus of the public's topics. It's just that in the past two years, the film and television winter and the impact of the epidemic have gradually reduced the number of events. However, it also highlights the valuable activities that have been accompanied for many years and are still adhered to. Cherish every opportunity to eat melon, "#Sohu Fashion Festival Enterprising Night#Related Content Has Exceeded 1 Billion Reads on Weibo Alone" shows the high enthusiasm of netizens.
The "Sohu Fashion Festival", which has gone through ten years, has left too many famous scenes - Cai Xukun's light coffee suit and striped shirt, Song Zu'er's short hair style and goose yellow goddess skirt, Liu Yuxin's sweet and cool pants style... This year's guest lineup is particularly luxurious, directly gathering half of the entertainment industry.
As Zhang Chaoyang, the founder of Sohu, said, the "Sohu Fashion Festival" has been done for ten years and has become a must for the party at the end of each year. If you don't come to pay attention to it and don't participate in the "Sohu Fashion Festival", it seems that this year will not end.
Such a fashion festival of "one doing is ten years" has also become the best window for us to observe the celebrity red carpet and even the chinese fashion flow.
Fashion should always be a thousand faces
Fashion ceremonies are not only an opportunity for insiders to gather and communicate, but also a presentation of the public's fashion concept. From the ten years of red carpet styling of the "Sohu Fashion Festival", we can glimpse the changes in the fashion concept of the Chinese people.
Ten years ago, although the Chinese fashion industry was exploring its own path, it was still under the influence of the Western fashion industry as a whole. This influence is directly reflected on the star style.
At that time, whether it was the "Sohu Fashion Festival" or "Bazaar Charity Night" and other fashion evenings, the dressing of celebrities can be roughly summarized as: male stars have a dark suit, and female stars are mopping princess dresses. Occasionally, one or two dare to wear different ones, and they will also be criticized by the public for "not understanding fashion". In other words, at that time, both celebrities and the public were still in the stage of emulating the West and did not form their own fashion attitudes.
With the development of China's fashion industry, practitioners began to ponder "how to make our own fashion style", so during that time, there were many "limited dressing theme" fashion festival activities.
The starting point of this kind of activity is good, but the real implementation is not another form of constraint for the stars and the styling team. The essay on the same topic is quite conceptual, but if it is not good, it is a one-click copy and paste.
The convergence of wearing is more likely to trigger the "bumping shirt is not terrible, who is ugly and who is embarrassed" than the beauty mentality, the original activity that encouraged stars to "wear their own style" has become a better than the beauty arena. And this unhealthy fashion attitude, but also the reverse impact of the public, the Internet in the past few years a variety of bizarre "network than beauty", probably is also the sequelae left by this fashion concept.
In fact, fashion is a way to express self-attitude, where there are so many standard answers to speak of, more and more fashion festivals began to give the decision to the stars themselves, there is no dressing theme, nor the specific expression of "fashion" set limits, but there are many amazing moments.
A red tone Hanfu, a flower between the eyebrows, willow leaf thin eyebrows with red lips on both sides of the dotted face, like the beauty of the Tang Palace through a thousand years of time and space. Lou Yixiao's Hanfu red carpet shape is out of the circle, "Hualiu is the top stream, and the national tide is the real tide." Isn't this more in line with the Eastern meaning than a complete copy of the Western aesthetic?
Some people are suitable for Hanfu national tide, and some people are suitable for gorgeous retro. Fox beauty Xu Jiaqi, always shows a playful short hair style, this time pulling up her hair, unexpectedly showed a gentle side. Velvet gloves and black velvet white satin patchwork long skirts are like the cute people who came out of the old movies. The usual strict netizens unexpectedly agreed, "KIKI retro shape shark is crazy".
The fashion attitude of celebrities is actually a concentrated embodiment of the popular fashion concept. The stars on the red carpet no longer pursue "beautiful pressure" and "beauty", and step on the red carpet in the way they feel the most beautiful; and the public in life is not like ten years ago, receiving all the imported products and overseas fashion viewing lists, but has its own measurement standards and fashion yardsticks, and selects the most suitable wearing style for themselves.
Perhaps it is precisely because of this respect for everyone's fashion concept and the stage for celebrities to show the "beauty in my heart" that the "Sohu Fashion Festival" has been able to gather more and more stars and enjoy a high reputation among the public.
Who is more eligible for the prize?
In addition to the red carpet catwalk, the year-end ceremony is a summary of the past year. Every fashion festival has its own theme, such as Basha for charity, GQ for the up-and-coming, etc. The theme word of "Sohu Fashion Festival" is more humanistic and caring.
The setting of awards such as "Male Star of National Drama of the Year" and "Female Star of National Drama of the Year", "Male Star of the Year of Breakthrough" and "Female Star of The Year of Breakthrough" and "Special Honor of ten years" does not judge heroes by popularity, and encourages breakthroughs, as long as they are enterprising, they will be commended.
The "Annual Male Star of Chinese Opera" and the "Female Star of Chinese Opera of the Year" of this year's "Enterprising Night" belong to Liu Yijun and Dong Jie. Liu Yijun debuted for more than 20 years, leaving many classic roles, but in this year's hit drama "Sweeping Black Storm", he still broke through the audience's original cognition of him.
As the reasons for the award said, "The ordinary place sees the skill, and the subtlety sees the real chapter." Through a series of detailed treatments such as changes in eyes and different bites, Liu Yijun shaped the astute anti-black group leader with a precise and three-dimensional look. ”
Dong Jie, who has also debuted for more than 20 years, has been in "Hello! In "Mother Adult", the role of the mother who completed the time span of 30 years played the tough and introverted. With the award in hand, she also told other actresses with her own story - don't have to deliberately pursue girlishness, your efforts will always be seen.
The persistence and enterprising of the actors are commendable, and the artists who dare to break through themselves are also worthy of applause. The addition of "Annual Breakthrough Male Star" and "Annual Breakthrough Female Star" this year is to applaud stars who dare to step out of their comfort zone.
Xiaohua Song Zu'er starred in the period drama "Children of the Qiao Family", for herself, she abandoned her previous successful experience and entered a new field of performance, and this zero-clearing spirit won the award; "Annual Breakthrough Male Star" Cao Lei played Mr. Lu Xun, and the audience felt the real charm of historical figures through his performance.
In 2020, Liu Mintao won the "Annual Chinese Opera Female Star" with "White Moonlight", when she emotionally said: "The first time to get such an honor, thank you Sohu, I continue to act well." And this year, Liu Mintao was awarded the "Ten Years of Outstanding Person", and his consistent adherence to the cause and the unremitting pursuit of excellence are also worthy of praise.
From the setting and attribution of awards, it is not difficult to find that the "Sohu Fashion Festival" is caring for and supporting female artists and rookies in its own way. In the era of success or failure based on popularity, there are always people who insist on applauding every enterprising and breakthrough.
It is precisely because of this professional attitude that does not measure popularity, the awards awarded by the "Sohu Fashion Festival" are artistic, original, social and inspiring, and have considerable credibility in the industry. In particular, the "Male Star of the Year of the National Drama" and the "Female Star of the Year of the National Drama" have become the most important members of many year-end awards.
In addition to focusing on artists, the "Sohu Fashion Festival" has always encouraged breakthrough film and television works in its own way. The "Annual Variety Show" of "Enterprising Night" flowers "Brother Who Cuts Thorns", and "Annual National Drama" belongs to "The Age of Awakening". Its intention is not difficult to guess - high-quality works must not only find the resonance of public sentiment, but also point out new breakthrough directions for the development of the industry.
From fashion to fashion
China's fashion industry has developed for decades, we have witnessed the rise and fall of too many awards, and we have also seen many awards gradually forget their original intentions in the process of progress, blindly chasing stars and topics, and putting the industry on the second seat. The "Sohu Fashion Festival" is not only a party for celebrities to "receive year-end awards" and gather and communicate, but also has a lot of weight in the hearts of fashion practitioners. Because it has never forgotten the original intention of promoting, recording and disseminating fashion, and always remembers to focus the spotlight on those who are not in front of the stage.
"Ice-breaking", "leading", "cross-border", "classic", "innovation", "tribute", "new life", "tribute to stars", "fashion new life, unlimited possibilities" and "enterprising", through the theme of "Sohu Fashion Festival" every year, almost see the development of China's fashion industry. The ten-year fashion festival is also the epitome of the changes in China's fashion industry.
The profession of "supermodel" has been experienced from scratch in China. Some people say that in the matter of cultivating supermodels, we have spent more than a decade to complete what Western countries have done for decades. Indeed, in the past, it was rare for an international show to have one or two Chinese faces, but now Chinese supermodels have become an important part of the international supermodel team.
The vigorous development of the supermodel industry is inseparable from the support of China's local fashion in many aspects. Many fashion activities, including the "Sohu Fashion Festival", have built a cornerstone for these supermodels to step onto the international stage through awards, traffic exposure, interview exposure, etc. It is precisely because of the clear upward channel that the supermodel industry will continue to have new blood, and there will always be new faces and new surprises emerging.
The influence of designers on the fashion industry is self-evident, and the influence of France and Italy in the fashion industry has lasted for a long time, precisely because of the excellent designers who are not exhausted. From MashaMa, the winner of Sohu's "Fashion Designer of the Year", we see the improvement of the international status of Chinese designers and the transfer of Asian fashion centers.
I still remember that many years ago, when the concept of "fashion designer" first appeared in China, some designers were invited to go overseas to see the show, but they harvested a mixed experience. Although overseas design is exquisite and cutting-edge, there are also stereotypes about Chinese designers in the overseas fashion circle. Chinese designers who want to have their own brands and personal shows have to work harder than others.
With the strength of the country, as well as the development of China's fashion industry. The new generation of designers represented by MashaMa no longer have to look up to people and follow in the footsteps of the Western design world. They have their own unique views on fashion and beauty, and their firm and confident attitude has won the admiration of the Western fashion industry.
MashaMa has been on the Paris Fashion Week official schedule for the fourth time as the youngest Chinese designer, and time magazine said that "Masha is pushing Asian fashion into the future". The new generation of Chinese designers, represented by MashaMa, is pushing China to become the fashion heart of Asia.
The fashion industry is an industry where a group of people have achieved several people, but in this decade of fashion changes, an interesting phenomenon has emerged: the public is no longer only focusing on the stars on stage, but began to pay attention to the heroes behind the scenes.
This is naturally related to the leadership of authoritative fashion activities such as the "Sohu Fashion Festival". Taking this year as an example, Sohu's "Fashion Stylist of the Year", which has been absent for five years, has returned to the trend and responded to people's concerns about film and television and star styling. Tong Yao's tear mole makeup, Yu Shuxin's girl group makeup, Andana Qianjin makeup, these impressive and even triggered the imitation of the makeup frenzy of the styling creator Yang Dan, won the "Fashion Stylist of the Year" award, won the applause she deserved.
In the past decade, the fashion industry has experienced drastic changes in the way of existence and communication, from graphics to video to live broadcast to popular short videos, fashion has shown different appearances in different communication methods. The emergence of awards such as "Fashion Self-media Person of the Year", "Annual Self-media Producer", "Hottest Anchor of the Year", "Vlog Blogger of the Year", "Annual Commercial Value Anchor" and so on are the epitome of the changes and innovations in the fashion industry.
This year is a year of short video, and the "Short Video Creator of the Year" is spent on Sensei. Seeing that the concept of "meta-universe" is gaining momentum, it may be possible that new awards such as "fashion + meta-universe" will be produced next year. The setting of the award is a kind of reward for the winners, and from the perspective of the industry, it is also a kind of feedback from the flow of the times.
In addition, the rise of local fashion brands is also intuitively reflected in this decade.
In the past, whether it was a local or overseas fashion festival event, the best brand and other awards were always spent on a few familiar old faces overseas, but now more and more national tide brands are standing on the podium.
On the one hand, this is the feedback of the cultural self-confidence of the Chinese people; on the other hand, it is also the embodiment of the "Made in China" boutique. This year, Ordos, Huaxizi and Zhou Shengsheng, who won the "Annual National Tide Fashion Brand", have different founding times and business categories, the same is their attitude of polishing products with an enterprising spirit and expanding the image of "Chinese brands". This spirit and attitude has also been recognized by the market and the industry.
Ten years to sharpen a sword, this dynasty to show the king. The "Sohu Fashion Festival" has gone through ten years, and has also witnessed the ups and downs of China's fashion industry and the change of the fashion concept of the Chinese people, and it is most appropriate to take "enterprising" as a footnote for ten years. What the next decade will look like, the "Sohu Fashion Festival" is not yet finished.