In addition, the picture of young people traveling in Hanfu has returned, and in the first week of work after the Spring Festival, this batch of office workers are searching for "Hanfu that can be worn to work", and women's Hanfu sales on Tmall increased by 150% year-on-year, and men's Hanfu increased by more than 400%. Behind these new trends in clothing, we see women who have a richer life, are loyal to themselves, and dare to pursue their own personal trends.
Benefiting from the popularity of camping and travel, sunscreen clothing has also become a new trend dark horse of sportswear this year, and the sales of sunscreen clothing in the past month have increased by more than 160% year-on-year, and female consumers not only buy for themselves, but also the main purchase of men's sunscreen clothing and children's sunscreen clothing.
Tmall allows new trends to form specific new markets, and the participation of brands is indispensable. Bosideng has tried new categories of sunscreen clothing on Tmall in the past two years and gained a lot of results; Adidas, Anta acceleration layout; The brands of "cats give birth to cats grow long" are all in Tmall to seize the sunscreen clothing track; Industrial belt brands such as OHSUNNY and Western Camel have also joined.
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