The flow of people is like a tide, and the atmosphere of the New Year is spreading in the streets and alleys. Commercial block installations full of the meaning of the Year of the Rabbit, igniting the enthusiasm of the city; Under the dazzling festive lights, the commercial center at night also makes the city still colorful.
The enthusiasm of the Year of the Rabbit is infinitely approaching the boiling point with the atmosphere of the New Year; The recovering Chinese fashion business has also brought countless expectations for the new year. In the new journey of 2023, the Chinese fashion business market, which has experienced growth, explosion, and continuous progress to the world stage, coincides with another development.
A city's economic development level and humanistic spirit are inseparable from the refraction of landmark commercial clusters; The vitality of business clusters is inseparable from the abundance of retail formats including clothing, beauty and footwear.
Over the past decades, the huge volume and diversity of the Chinese market have attracted countless international brands to bloom, the diversified expansion of local enterprises, and the rapid growth of cutting-edge domestic products; In recent years, with the drastic changes in consumption structure, market environment and business form, China's fashion business has undergone repeated reshuffles and re-starts.
Unlike the brutal expansion of territory decades ago, in the face of today's Chinese fashion business system, just like the WWD Chinese version
"The Times Are Blooming| Innovation 3.0"
Special series of reports - China's retail, footwear and beauty industries are making efforts to show super evolution for China's fashion business.
New models, new formats, multi-point bloom
Learn from the past and shape the future with innovation.
The reason why China's fashion business is ushering in another beginning, from the development and evolution of high-end retail landmarks, luxury department stores in various cities in China, new formats, new models, new ideas and other innovative upgrades in different directions of commercial complexes, has brought sufficient answers.
Chongqing Changjiahui Shopping Park
The development of the digital retail industry, especially the Chinese market, which is firmly at the forefront of the world, not only shows a multiplier scale growth, but also uses its model pioneer - from online boutiques to virtual try-ons, from e-commerce shopping festivals to live streaming to social retail and even metaverse retail, bringing technology, thinking and strategy sharing to the development and evolution of China's fashion business.
On the 3rd anniversary of NET-A-PORTER entered China, the cover story of "Fashion Banquet, Thousands of People and Thousands of Faces" takes traditional Chinese culture as the starting point of the narrative
The "magic" from China's footwear industry
As the world's most dynamic and largest Chinese market, it has experienced a period of exponential rapid growth in the past two decades, and its industrial breadth and depth have been greatly improved. Reflected in China's footwear industry, in addition to the growth of layout speed and market scale, the innovation and upgrading from "manufacturing", "creation" to "intelligent manufacturing" can bring continuous evolution and evolution to China's overall fashion business market.
China Li Ning in Chengdu Wide and Narrow Alley City Theme Concept Store
As a result, the market "magic" that comes with the footwear industry is also pushing the Chinese footwear industry into a virtuous cycle of attaching importance to creative vitality and design originality, from Made in China to Created in China, the contemporary Chinese footwear industry is interpreting "originality" in the best situation.
Global leading sports brands, including Nike and Adidas, have set up foundries in China
From the size of the footwear market, the creative vitality of the footwear industry, the innovative model of footwear retail... The huge and unique footwear industry has not only gradually achieved its own development and upgrading, but the capital forces from China are also looking at the international community with investment and acquisition, further helping to reshape the global footwear industry structure.
Chinese companies are extending their capital tentacles internationally
The diversified development space of the beauty industry
It is worth mentioning that the evolution of China's fashion business has blossomed in the past few years, not only achieving comprehensive coverage in various categories and market segments, but also injecting different dimensions of development space into China's fashion business market.
This is especially evident in the Chinese beauty industry. Just like in the past few decades, China has become more than just a major consumer market and manufacturing powerhouse in the global beauty industry. With the diversified development of China's fashion business ecology, more and more international beauty giants have begun to design and develop centers and innovation investment funds in China, constantly reflecting the deep recognition and confidence of China's innovation ability on the international stage.
Shiseido set up an R&D center in Oriental Meigu, Fengxian District, Shanghai
At the same time, as a cutting-edge force in Asian aesthetic export, China's beauty trend has gone global and set off the next wave of beauty with the boom of "beauty going overseas" in overseas markets.
Chinese makeup created by famous makeup artist Tang Yi
The beginning of the development, the first year of recovery. From Chinese retail, to Chinese footwear, Chinese beauty, the imprint from China's fashion business is gradually igniting more expectations in 2023.
The Chinese New Year atmosphere is boiling and the festival is in full swing. In the new journey of 2023, a direction that continues to bloom has been revealed. WWD