卯, in Chinese culture, represents wisdom and strength, and also represents the intention of all things to flourish and flourish.
These good intentions from the Year of the Rabbit coincide with the current expectations of society and the market for 2023. So what kind of new attitude will China's fashion industry, which has developed rapidly and changed dramatically in the past decade, welcome 2023?
The narrative foundation of the fashion industry has always been inseparable from the nourishment of cultural realities in different eras and regions; The distinctive creative language of the fashion industry also makes cultural moments show strong vitality through the market, society and other media.
Based in China, with unique spiritual temperament characteristics and a long-standing cultural background, it has always been a fertile land for the rapid growth and prosperity of China's fashion industry, constantly moving towards new peaks, and attracting much attention internationally. As introduced by WWD Chinese Edition
"The Times Are Blooming| Innovation 3.0"
In the series of special topics, the transformation and rebirth of China's fashion industry in different dimensions and different eras, and the unique cultural background with differentiated characteristics provide it with vital nutrients.
Looking back on the past, looking forward to the Year of the Rabbit, a steady stream of cultural vitality will continue to be the driving force behind the flourishing of China's fashion industry.
Unique cultural characteristics, unique creative output
As the world's second largest economy and the world's first intangible cultural heritage, China's culture has not only left a string of distinctive civilization symbols in Chinese history... What has been followed by the increasingly distinct aesthetic expression and value system in China's fashion industry over the past few decades, has gradually established an unshakable status and influence on the international stage.
In recent years, as the significance of the cultural industry as the engine of China's economic development becomes more and more prominent, the inheritance and innovation of Chinese culture, the transformation and rebirth of cultural symbols are becoming the value support for the transformation of more and more fashion enterprises and the rise of independent designers.
"Genius mother× Dongxiang embroidered girl" Zhang Zhaoda
When we further focus on Chinese fashion design schools, the nutrients of traditional culture are still important for their growth and maturity in those environments where young individuals and bright creativity gather.
It is worth mentioning that through exchanges with professors in major design schools, it is known that personal sustenance will affect its expression, which is the difference in output. The attention of designers must be due to their unique formal language and spiritual temperament. As a fashion designer, you must first establish a unique "language system", then as a Chinese fashion designer, this "language system" must contain the content of Chinese culture.
Professor Zou You's impression of Guangxi's ethnic minority costumes inspired by Liu Sanjie's clothing design works
Behind the jewelry watch,
The brilliant Chinese and Western cultures continue to blend
Based on the specific category of high-end jewelry, on the one hand, the rarity of raw materials, the precision of production technology, and the long-standing historical recognition and inheritance value have laid a profound cultural and artistic asset for it; In the long run, with the close exchanges of culture and commerce, it has become an important role in promoting cultural exchanges between China and the West and establishing diplomatic relations between China and foreign countries.
Just like those traditional Chinese cultural intentions that shine on international luxury jewelry, and the transnational cooperation projects that are frequently committed to the restoration of Chinese cultural relics.
Cartier held its first exhibition of antique collectibles in China
World culture comes in, Chinese culture goes out, and the same cultural co-prosperity and business exchanges are also reflected in those high-end watches that embody skills and culture.
Longines works with young Chinese artist Liu Jiayu to create an art installation
While moving from "the west wind to the east" to "the wind from the east", Chinese culture is the core issue of the global fashion industry to focus on and innovate; On the one hand, the huge potential of the Chinese market is constantly unleashed.....At this time, a broader space for innovation and inheritance is also brewing - just like "China New Haute Couture", different from the tailor-made in history, "China New Haute Couture" makes full use of traditional handicraft techniques while also expressing the designer's fashion acumen and tolerance of multiculturalism.
"Guo Pei: Fantasy Haute Couture" exhibition
The Chinese cultural reality behind the young figure
Not only that, with the improvement of comprehensive influence such as Chinese culture and Chinese economy, from Chinese stars to Chinese models, and Chinese Generation Z creators; From unique aesthetic images to content creation that challenges established rules, more and more young forces are gradually becoming an important part of the dialogue with the international fashion stage.
Just as guided by the spirit of "dare to think, dare to create, dare to go out of the ordinary", a new force across countries is emerging, Z by HardCandy Sugar Owner Alliance, which is blooming in its respective fields with a unique attitude. From the new interpretation of traditional Chinese culture to the new ideas of sustainable concept running through design and scientific and technological exploration; From the virtual mirror image of the metaverse, to the energy of movement, music and other resonances with the real world... This group of Generation Z from China with a new understanding of traditional culture is not only an important target consumer group in the international market, but also the leader of future life philosophy and the shaper of the cultural value of the new generation.
In the future, they are bound to further influence the local Chinese narrative of international brands.
Dumon made grape scrap into grape leather bags
Those new-age trend idols who grew up with China's Gen Z group have subtly prompted international brands to change their local strategies with phenomenal influence in the Internet era. After experiencing an explosive period and revealing a lot of instability, it gradually returned to the rational stage, combining the influence of trend idols with the reality of Chinese culture.
Zhou Xun becomes an ambassador for Chanel
Liu Hao is the first Chinese male model to shoot the global campaign for Gucci
"Say Wen Xie Zi" once said: "Dun, Maoye." In February, everything came out of the ground. ”
With the advent of the Year of the Rabbit, look back at the past of Chinese fashion – from the long-standing history of high-end jewelry or watches; Unique creative output with unique cultural traits; In the context of the new era, the Chinese cultural reality behind the young figure... It is not difficult to predict that in 2023, the cultural vitality that continues to bloom in the long river of Chinese fashion will continue to lead it to meet the good intentions of 2023. WWD