Today, the global haze is gradually receding, and various film festivals, awards ceremonies, and awards events have begun to recover.
The layman looks lively, the insider watches the doorway.
Although the melon-eating masses may not even have seen the work, it does not prevent us from passionately opening the microphone and commenting on a wave of red carpet looks.
2023 Korea Golden Disc Awards
Which ones are fantastic, and which ones are not satisfactory.
Especially after paying attention to the well-known review blogger @Chen Caini, everyone's comments on celebrity styles have become increasingly professional.
How long should the sheer skirt be lined with, how to choose to drape or tie hair according to the collar type of the dress...
The just-concluded red carpet of the 2023 Golden Globes
Among them, the most hated is Sister Gualja Tong, who has long legs and is not wearing the right clothes.
Ou Hua has recently paid special attention to Sister Tong's red carpet look.
The overall aesthetics and texture have improved a lot compared with before, it seems that it is completely 88 with the princess style of the photo studio?
Speaking of the red carpet styling of domestic stars, the reason why the attention can be so high is really interesting.
Colorful, flowery, pearlescent, casually pulled out an ordinary piece is haute couture.
Elie Saab 2021 Fall/Winter High Setting; Georges Hobeika 2022 Fall Winter
Ni Ni's upper body of two dress dresses
Zuhair Muard 2022 Fall/Winter High Setting; GiamBattista Valli 2022 Fall/Winter 高定
If you look at the picture, you can guess that it is AB
Then turn to look at South Korea across the sea...
It is clear that he occupies a high ground in cultural output, and he is usually quite capable of playing in MV film and television drama pictorials. But walking on the red carpet always feels almost meaningful.
Kong Seung-yeon, Jung so-jing, Han So-hee, Lim Yoon-a's recent red carpet looks
AESPA red carpet
Simplicity, small family style, and poverty have always been labels that cannot be torn off the Korean red carpet.
Take the Korean Blue Dragon TV Series Awards in the second half of last year as an example, the villains are also star-studded, but they still can't escape the fate of being ridiculed for not being as good as the company's annual meeting and the AKA bridesmaid dress award...
Why is there only one color on the Korean red carpet, a skirt and semi-permanent light makeup welded to the face...
Why can the couture dress of the ab season two years be rushed to wear by Han Suxi, and even Yuan Shanshan wore Michael D's pink dress a year earlier than South Korea's national goddess Xiuzhi?
Why？
Basic color maniacs
Talking about the Korean red carpet, the people have been circulating this sentence:
Because the colors are worn by Xinya and her (former) boyfriend, the others can only wear black and white.
If you don't believe it, look at it, black
White.
Black and white.
The only thing to see is the colorful hair of the beauties, and changing hair color ≈ changing heads is not a joke.
The Spring Festival is approaching, it's time to say goodbye to water reversal with a new color, and the beauty of luck!
In fact, the basic color of black and white is not only favored by stars, but also by the aesthetics of the Korean environment.
In winter, 10 girls are randomly caught on the streets of South Korea, and 8 girls will wear long black down jackets.
This obsession with plain color is etched into the DNA of Koreans.
Whether it is the popular Dongdaemun back then, or the current Korean college style, it has never been a big hit, but a restrained and restrained color.
Not only for everyday wear, but also on the red carpet.
On the red carpet of a certain Blue Dragon Film Festival, a total of 13 actresses attended, a full 8 chose black dresses as their robes.
There is also a newcomer actress Lu Zhengyi's strength interpretation: My hair can be yellow, but the skirt must be black!
You dare to believe it, the Korean people's obsession with black and white began as early as the third century AD!
From the "Three Kingdoms Zhi Wei Zhi Dongyi Biography", to the later "Old Book of Tang", "Sui Shu", "Xuanhe Bongjing Goryeo Tujing", etc., there are records of Koreans who like to wear white clothes.
"There is no rich or poor farmer, no near or far in business, and his clothes are all made of white ramie"
And it's not just clothes, Korean spring couplings, red envelopes, wedding invitations, and other festive things are all white.
In the hearts of Koreans, the purity and nobility of white is incomparable to other colors.
Black is more in line with our impression of Korean aesthetics in recent years.
Black down jackets are known as "national uniforms", and black was also selected as the top 1 favorite color of Koreans for 13 consecutive years from 2004 to 2019.
The basic color of black and white is an insurance for ordinary people, because it is not easy to make mistakes.
But for celebrities who need to kill on the red carpet, insurance means boring.
Of course, the basic color is not infinite, but it needs bright jewelry and appropriate makeup and hair assistance.
If Anne Hathaway loses this Bulgari sapphire necklace, this Armani's white dress may not make her beautiful.
It's also dark, and Zendaya's All Black look is impeccable in terms of skirt, jewelry, makeup and hair, and the final effect is also very fried.
The boredom of the Korean red carpet is largely inseparable from their restrained aesthetic.
Don't apply powder Gentle next door
Koreans' love for pure and pale colors is engraved in their bones.
Whether it is Sun Yezhen back then or Pei Xiuzhi now, they are all popular against the similar path of "national first love", and even now they can still eat the dividends of their first love.
The purity of not applying powder, the fresh temperament of the girl next door, is Korea's unchanging aesthetic preference for decades.
Tang Wei and Zhou Dongyu, who have been loved by HGR in recent years, all have a standard pale face.
In the early years, Jun Jihyun and Lee Bingbing's "Snowflakes and Secret Fans" best illustrates the difference between Chinese aesthetics and Korean freshness.
Chinese love thick eyebrows and big eyes, Koreans prefer natural and comfortable looks.
This aesthetic also extends to the red carpet.
Especially in the past two years, South Koreans' obsession with natural motherhood has intensified.
Jin Suoxuan's makeup, a dozen lights, what is the difference between it and plain makeup?
In addition to painting a lonely boiled water makeup, there are also straight hair, coiled hair, air bangs, which can be thought of with closed eyes.
The dress is not this simple one-piece bag
It is a soft and boneless fairy skirt, which creates a fairy and gentle female imagination.
On the other hand, looking at the internal entertainment red carpet of the immortal fight, the skirt is not big enough and unkempt, and I am embarrassed to go on stage...
And we rarely see jewelry as big as rock sugar on the Korean red carpet.
Bulgari emerald high beads worn by Shu Qi
The presence of jewelry is weakened to a minimum, and even if there is, it is a very delicate and small style such as gold and silver.
However, this overly beautiful outfit will look particularly weak on the red carpet. Like the bridesmaids who were afraid of stealing the limelight at the wedding, the momentum was completely suppressed.
The haute couture market is barren
South Korea is known as the "Fashion Basin".
Because the overall consumer market is small, it is difficult for most Korean actors and idols to get the favor of major luxury brands and haute couture, especially haute couture, which is even rarer.
Sometimes it takes even a year to see one.
Park Su-dan appeared at CHANEL Couture in Cannes with the crew of "Parasite"
Ji-so's Dior couture at the "Snowdrop Flower" press conference
Son Ye-jin, as a Korean national treasure-level actress who got soft after winning the film, rarely appeared in various red carpet events.
But when she attended the Baeksang Art Awards in 2020, she wore nothing more than an out-of-season Ralph Lauren ready-to-wear out-of-season.
The dress worn by Han Suxi in 21, in fact, Angelababy has worn it as early as 18.
Alex Perry Resort 2019
In China, take the Feitian Award last November as an example, Tong Yao's Armani Privé Spring and Summer Couture, Sister Tong's Elie Saab Autumn and Winter Couture, Huan Huan's Valentino Autumn and Winter Couture...
One day accidentally wear out of Korea a year's amount?
In its 2021 Global Luxury Goods Research Report, Bain & Company described the Chinese market as "remarkable."
Source@Niki Ni Mouse 233
Not only in the article, a number of charts are used to prove the importance of the Chinese market for luxury consumption.
At the end of the article, when predicting luxury consumption in 2025, he devoted half of the page to China.
South Korea is mentioned only in the 27-page report:
Luxury spending in South Korea returned to 2019 levels.
Korean citizens have low purchasing power for luxury goods, so brands have a small PR budget in Korea.
There are not many samples prepared by brands in South Korea, and the clothing resources allocated to Korean stars are even poorer.
After all, the market for haute couture dresses is very limited.
Considering the large domestic population and stronger consumption power, brands are naturally more willing to lend dresses to domestic female celebrities to enhance their influence.
It is no wonder that when the baby went to the MAMA red carpet in 2018, she was cued by the host: When there is something special about today's look, she answered directly: This is couture from Dior.
And "Poor Ha" wore the Mira Zwillinger spring/summer 2019 wedding dress collection when she participated in MAMA that year.
It is also so beautiful that it is directly slaughtered by the Korean Internet hot search, and Korean netizens call her "the miracle of the mainland".