The first digital culture industry ecological alliance will be launched in Chengdu What are the highlights? Explore ahead!

At a time when the digital economy is being comprehensively optimized and the adjustment and upgrading of all industrial structures in society is promoted, how can China's splendid and long history and civilization and massive traditional cultural content resources be combined with digital technology, and what new industrial fields will be spawned?

In the era of globalization and digital economy, "cultural self-confidence" will be fully expressed in the means and ways of digital technology. The outline of the 14th Five-Year Plan for the first time clearly states that the goal of Building China into a Cultural Power by 2035 is to "implement the strategy of digitization of the cultural industry and accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models", which marks that The development of China's digital culture has entered a new historical stage.

In order to actively promote the high-quality development of the digital culture industry, from December 26 to December 28, the first "China Digital Culture Industry Summit" and the "Launching Ceremony of the Digital Culture Industry Ecological Alliance" hosted by the China Cultural Industry Association, guided by the Publicity Department of the Chengdu Municipal Party Committee, cooperated by Chengdu Media Group and Kuaishou, and undertaken by Beijing Youshi Network Technology Co., Ltd. and Digital Domain (Beijing) Culture Communication Co., Ltd. will be held in Chengdu.

The purpose of this summit is to "promote Chinese culture with digital technology and tell Chinese stories with high-quality content". It is understood that the summit will officially begin on December 27, when many industry entrepreneurs will give keynote speeches at the meeting, talk about the digital culture industry strategy, and discuss the inheritance and development of traditional cultural digital. Hu Zhenmin, former deputy director of the Central Propaganda Department, Liu Shunda, former chairman of the board of supervisors of key state-owned large enterprises, Liu Shuguang, chairman of the China Museum Association, Wang Tiangang, member of the Party Working Committee and deputy director of the Management Committee of Sichuan Tianfu New District and secretary of the Party Working Committee of Tianfu Digital Cultural and Creative City (China-Italy Cultural Innovation Industrial Park), Zheng Jing, director of the Grand Canal Museum of China, and digital culture masters and museum directors from Sichuan Museum, Chengdu Media Group, Dunhuang, Jinsha, Sanxingdui Museum and other units will all come to the scene to deliver keynote speeches.

The opening of the first "China Digital Culture Industry Summit" and the "Initiation Ceremony of the Digital Culture Industry Ecological Alliance" aims to explore the digital application of cultural and traditional cultural IP, the innovative integration of digital technology and content products, and will officially release the establishment of the "Digital Culture Industry Ecological Alliance" at the summit, which aims to lead the development of the digital culture industry as an international cooperation and innovation platform, and at the same time, the Meta-universe Digital Cultural and Creative Cultivation Plan will also be released at the meeting.

It is worth mentioning that the site will also issue the annual digital culture influence recommendation, the digital culture annual integration innovation recommendation, the digital culture annual technological innovation recommendation, the digital culture annual inheritance protection recommendation, the digital culture annual value innovation recommendation, etc. Who will end up in the house, let's look forward to it together.

"We hope to establish an open ecological platform, dig deep into the brilliant five-thousand-year-old splendid civilization, and tell the story of China by means of digital technology." Wang Su, the initiator of the China Digital Culture Ecological Industry Alliance, told reporters that the significance of the establishment of the Digital Culture Industry Ecological Alliance lies in building a bridge between the IP side of traditional culture and the market, empowering traditional cultural content with technology and market, and promoting scene application with content. "We hope that the convening of the conference and the landing of the alliance in Chengdu will drive the development of digital culture enterprises in Chengdu, so that more people can understand Chengdu culture and chengdu's cultural economy."

When talking about why Chengdu was chosen as the landing point of the Digital Culture Industry Ecological Alliance, Wang Su said: First, Chengdu's unparalleled cultural heritage, the entrepreneurial atmosphere and temperament of Chengdu Leisure City, whether it is the influential museum capital in the country, the city of poetry, etc., are to provide rich soil conditions for the world cultural city being built; second, the Chengdu Municipal Government's support policies for the field of digital culture; third, the maturity and leadership of The chengdu consumer market. As well as the completeness and maturity of the digital culture industry chain in Chengdu, it is the only choice for the digital culture industry ecological alliance.

Red Star News reporter Qiao Xueyang Zeng Qi

Edited by Qiao Xueyang

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