At present, it is the "gold three silver four" spring recruitment season, and some data show that as the main force of employment, the post-95 generation likes to "get together" the Internet in terms of career choices. Among them, industries such as short video production and live streaming with goods have become the choice of many young people. What are they looking for?
Short video fever spawned new careers Post-95 employment options
At a short video content production company in Beijing, Ding Junyun, who is also a short drama actor, is wearing makeup with other actors.
Four years ago, Ding Junyun resigned to start a business in the short video production industry, and there were not many film and television graduates at that time. In recent years, she has clearly felt that more and more young people are beginning to pour into the industry.
Ding Junyun, head of a short video production company in Beijing: I meet with screenwriters and choreographers almost every day, and every day I have a dozen or twenty resumes to try out drafts. Good choreographer, the annual salary can reach 800,000 yuan -1 million yuan, just started choreographer, we think he has a good sense of network, the monthly salary also has to be 10,000 yuan.
In addition to screenwriters and choreographers, some actors from science classes have also begun to devote themselves to the short video industry. Chen Qiuping and Zhang Dinghua, both acting graduates, have now switched to the short video industry after a period of time in the film and television industry.
Short video actor Chen Qiuping: There are actually quite a lot of opportunities for short videos, and the income will certainly be considerable. Because it is true that filming now may be thousands, tens of thousands of people to compete for a small role, and may not be able to play.
Short video actor Zhang Dinghua: When I first started shooting, the short video number was 70,000 fans, and after shooting the first two videos, it rose from 70,000 to 500,000 fans in one night.
Young people are keen on flexible employment The digital culture industry is attractive
The mainland's "14th Five-Year Plan for the Development of the Digital Economy" clearly proposes that individuals are encouraged to use new platforms such as social software, knowledge sharing, audio and video websites to find employment and start businesses, and the support of policies and the maturity of the market will allow more young people to start flexible employment and highlight their self-worth.
Chen Suya is a master's student majoring in documentary, and during her schooling, she uploaded her daily life on the video platform and won the love of many fans. After graduating, she chose to work as a full-time "video creator."
Video creator Chen Suya: When I graduated, I considered whether to find a company to work and do IP for others, I also interviewed several companies at that time, and got the admission notice, but in the process of talking to the interviewer, I felt more and more that instead of doing IP for others, such as doing some short dramas, documentaries, and short videos, it was better to seize this better time to do my own personal IP.
At present, the fixed staff of the studio has added Wu Mengxue, who is responsible for daily operations and post-editing.
Video creator Chen Suya: There are many ways to monetize the new professional self-media, for example, what I learned about is live streaming with goods, doing your own brand, in addition to personal IP, you can also do some derivative practical brands, you can take it to sell, and there is a platform share. But most of all, I'm probably still relying on advertising now.
Groups of college graduates like Chen Suya and Wu Mengxue have become the main force for flexible employment. In 2020 and 2021, the flexible employment rate of college graduates nationwide exceeded 16%.
Zeng Xiangquan, director of the China Employment Research Institute: The digital culture industry, including live broadcasting, games, e-sports, as well as literary platforms, as well as music, animation, and art platforms, has created many new jobs. College students have a lot of well-educated people, they may actually be reluctant to do traditional life services, but willing to do modern digital culture industry, so in fact, this has also expanded a lot of employment.
Source: CCTV Finance