Since Zuckerberg announced on October 28 this year that Facebook was renamed Meta, the keyword "metaverse" from the virtual world seems to have been pulled into our real world at once. It is undeniable that 2021 is the first year of the meta-universe. When various fields begin to lay out metaversities under the blessing of the capital market, should we maintain a more objective and three-dimensional understanding of this sensitive concept? To this day, how far has the metacosm developed in various fields?
Recently, at the annual ceremony of the Ruili Fashion and Beauty Award and the inauguration ceremony of Ruili Zhongke Vision Technology Co., Ltd. held at the Shanghai Suning Baoliga Hotel, we specially invited Mr. Zhang Zhiyi, Director of the Science and Art Center of the Institute of Automation of the Chinese Academy of Sciences, Mr. Song Dong, a pioneer artist and founder of the French ODI Art and Science Alliance, Mr. Wang Shuanghao, Vice Chairman of the Zhongguancun Digital Culture Industry Alliance, and the General Manager of ACTIVATION PR and ART021/JINGART Art Beijing/DnA Mr. Bao Yifeng, co-founder of SHENZHEN, Ms. Ai Cheng, senior financial commentator and founder of "AiWen iAsk", and Ms. Shi Lu, general manager, publisher and chief content director of Ruili Clothing and Beauty Division, and general manager of Ruili Zhongke (Beijing) Visual Technology Co., Ltd., discussed the hotly discussed meta-universe topic. From the perspectives of science and technology, industry, fashion, culture and art, the impact and support of technological innovations such as visual interaction on the construction of metaverse scenes were discussed in depth. Through this forum, everyone has a deeper understanding of the multidimensional cognition of the metacosm.
From left to right
Yifeng Bao, General Manager of ACTIVATION PR and Co-Founder of ART021/JINGART Art Beijing/DnA SHENZHEN
Wang Shuanghao, vice chairman of Zhongguancun Digital Culture Industry Alliance
Ai Cheng, senior financial commentator and founder of AiWen iAsk
General Manager, Publisher and Chief Content Director of Ruili Fashion and Beauty Division, General Manager of Ruili Zhongke (Beijing) Visual Technology Co., Ltd. Shi Lu
(Forum moderator) Zhou Bo, founder of Yangming International Media Group
Zhang Zhiyi: Now everyone talks about the metaverse from multiple angles, everyone has their own understanding, each industry has its own entry angle, I think there is a certain truth, there are certain possibilities. The real metaverse has just begun, just opening up a possibility for the future. We must continue to improve and practice, and constantly explore its true social value and application value.
Song Dong: As an artist, I don't study this much, and I can only talk about the metaverse according to my own understanding. Friends often talk about the physical phenomenon of quantum entanglement in chat, and scientists have come to a conclusion that there is actually a parallel universe beyond our current universe. Then in addition to the state of the universe that we have and that we know, there is a parallel world. So from this point of view, a virtual world may be more visual at my present. So my understanding of the metacosm is that beyond our current real space, there is a universe that should be called pluralistic, not just a universe. This is also a concept based on the claims of past quantum physicists. As an artist, I've actually been following the progress and development of technology for so many years. As an ODI artist, in the course of so many years of practice, I have always wanted art to be different in the future.
Wang Shuanghao: The topic of metaversity was first proposed in an American science fiction novel "Avalanche". It shows more of an imagination of the social changes brought about by the development of science and technology. Of course, at present, in the academic community, including the industry, as well as the investment community, there is no complete consensus. Of course, many friends have proposed that it is an immersive experience based on VR, AR, and XR. At the same time, it also builds an economic system based on the technical foundation of a digital twin. Of course, many people will also understand that it is based on blockchain technology to build the entire economic state. I think it has a very important attribute is the identity feature, which is more embodied in the formation of an organic combination of this social and economic identity system between the virtual and the real.
Ai Cheng: In my mind, the understanding of the metacosm includes two points, if it really comes into our lives one day, first, rely on human imagination; second, rely on technological innovation. I remember the science fiction writer Liu Cixin said that there are two paths in front of mankind: one road is outward, the sea of stars; and the other road is inward, virtual world. No matter which direction we people end up going, we all need to rely on human imagination. If your imagination is beautiful, then the colors of this metaverse in your life are also warm. If the metacosm is to develop, it depends on technological innovation. The existing infrastructure for the development of the metaverse comes from 5G, 6G, blockchain technology, and artificial intelligence big data, making it possible to create a parallel world based on the human imagination. We may play games here, we may have meetings here, we may make things here, and so on.
Bao Yifeng: In fact, the English name of the metaverse is Metavalse, which is a combination of the words Meta and Universe. That is beyond this world, so we say that the metacosm is another world of fusion, merging the virtual and the real. At the same time, it transcends many of the things we can see in reality.
Q: The metacosm is inseparable from two dimensions, one is the dimension of science and technology, and the other is the dimension of industry. How do you think technology and culture are being applied to today's industrial development?
Wang Shuanghao: The integration of science and technology culture should be a mainstream phenomenon in the entire industry now. It completely breaks through the slow, weak and small characteristics of the creative stage of the traditional cultural industry, and uses modern technology and the Internet to promote the entire industry, it should be said that the continuous development, but also promotes the innovation of the entire industry scale. I think based on this aspect, digital technology plus culture is a strong support.
Q: What do you think is the development prospect of metacosmity in the capital market?
Ai Cheng: Some people call 2021 the first year of capital called the meta-universe. The root cause is a fuse event, in March 2021, a meta-universe concept stock called Roblox (a game company) went public in the United States. The market capitalization on the day of listing was $45 billion. So when it is so highly concerned by the capital market, many Internet companies and large funds have also followed the rhythm of this capital. For example, Facebook, as we know it, also renamed itself Meta. Meta-universe companies focus on the investment area, we call it 2C (To Consumer), such as meta-universe games, meta-universe fitness, meta-universe social and so on. At the same time, there is also a type of work collaboration system around the metaverse, which we call 2B (To Business), that is, the investment layout of enterprise services, and the specific typical case is Microsoft, which began to invest in the work collaboration system that uses the virtual concept of parallel worlds, as well as manufacturing and so on. With the pursuit of the concept of metaversmity in the international capital market, domestic ByteDance, NetEase, and Tencent are also laying out many areas of metacosm.
Q: Many of the world's top brands have begun to lay out the virtual world, how do you think fashion art and technology are applied in brand promotion?
Bao Yifeng: Whether it is our so-called luxury brands or world boutiques, they have always been at the forefront of all technology and thinking. In May of this year, GUCCI published a pair of shoes online, which can be worn in a virtual space. In fact, more and more brands have also kept up with this rhythm, including Coca-Cola, which is in the virtual world, with a way that may be limited, may be unlimited, so that more people can understand such a retro way. But this way of selling is a high-tech blockchain way, and maybe we have a time and space travel.
There are now many perfume brands that express the taste of perfume in a graphic way in the metacosm. I believe that in the future, more brands will enter the development of the meta-universe, and at the same time, more consumers will not only become an experiencer, but also integrate into this product as a creator. In the metaverse, everyone can create and change, and everyone can make their own transactions.
Q: What kind of diversified representation do you think fashion art will have in the virtual world? Which brands are you working with at this stage?
Bao Yifeng: From the artists we are currently in contact with, in fact, we can already see that we have used a lot of relatively new technologies. For example, the current interactive art is that I interact with the screen, and the screen will randomly produce some dynamic pictures. There is also our programming technology through this algorithm, after entering a lot of code with the computer, it will automatically generate some similar video, video-like works, but in fact, it has a strong logic or technology behind it. In my daily work, I see more and more brands trying this. Of course, the brand's attempt may be from the headquarters, the designer to the local team, but also need to work with local artists or creatives. All in all, this is definitely a good development trend.
Q: As an avant-garde artist who likes to seek the "impossible", with the blessing of new technologies, how do you think that the pluralistic "impossible" will promote the "application" of art to a new era?
Song Dong: Today, perhaps because of the emergence of such a form as the metacosm, the process of artists' conception is different from the traditional way in the past, the method of creation is different, the way of display is different, and the way of finally presenting to the audience and presenting to the world is different. Then, we must understand how the materials or tools brought by these technologies to art can be better applied to society and serve more people. Therefore, the advent of the holographic age, including the concept of the metaverse, actually inadvertently brings different states to future people in appreciating beauty, showing themselves, and experiencing lifestyles.
Q: What kind of inspiration and breakthroughs does the new technical approach bring to future artistic creation?
Song Dong: We can imagine the future state of art, there will be various ways to present, such as the state of human-computer interaction, the application of scientific and technological techniques. When people develop a close, emotionally interactive relationship with it, art is more likely to come to life. For example, it brings greater happiness because it embodies a different, virtual self. So, I think that the future so-called metaverse era is also a pluralistic cosmic state, which will be in our lives, in our business, in our aesthetic training. What a happy time it was when everyone could be an artist, when everyone was an artist.
Q: With the advent of the digital age, how will holographic technology and technologies such as virtual and digital people be applied to the fashion field?
Zhang Zhiyi: With the further maturity of interactive realism technology, Internet of Things technology, artificial intelligence, network computing, image production, blockchain technology and other related software and hardware devices, the metacosm will also move from concept to reality, thus further pushing digital survival to a new stage, which will have a more profound impact on people's production, life, entertainment, work, communication art and other aspects. As we just said, modern society has moved towards the era of digitalization, and modern technologies such as artificial intelligence, virtual reality, and holograms have fully entered our daily lives and work, including the field of fashion. Represented by holographic technology, its essence is still a low-level technology for information expression and dissemination, and it still has different expressions for enhancing the visual appeal and communication influence of fashion art. At present, we can also see that some of the top fashion shows and brand conferences in the world will actively embrace these new technology applications, so in the future, fashion media will integrate new holographic technology and intelligent technology will also become an inevitable trend, which will provide a new possibility for the evolution of the media itself.
At present, our team is also exploring with Ruili Magazine, including jointly creating a new form of art performance such as holographic fashion show. We empower fashion media through holographic art, artificial intelligence technology, etc. Based on the development of the times and technological progress, we can jointly explore a new communication language and communication mode of fashion media, which is related to the metaverse theme we are discussing today, and it can be said that virtual people are an important medium for us to lead to the future metaverse world, and also an important bridge and link for us to open up the real world and the virtual world.
All the guests witnessed the establishment of Ruili Zhongke (Beijing) Visual Technology Co., Ltd., at the end of the forum, Mr. Chen Yejin, Chairman of Beijing Ruili Magazine Co., Ltd., and Ms. Shi Lu, General Manager, Publisher and Chief Content Director of Ruili Clothing and Beauty Division, general manager of Ruili Zhongke (Beijing) Visual Technology Co., Ltd., took us into the fashion meta-universe built by Ruili, how this new opening will create a world of technology and fashion, we wait and see in the future road.
Chen Yejin, member of the Standing Committee of the 15th CppcC Committee of Xicheng District, Beijing, general manager of China Light Industry Publishing House, and chairman of Beijing Ruili Magazine Co., Ltd
Liu Dongyu, assistant director of the Center for Science and Art of the Institute of Automation, Chinese Academy of Sciences, and deputy general manager of Ruili Zhongke
Yu Fan, chief creative planning consultant of Ruili Zhongke
"The future has come, it starts now. Relying on the technical strength of the Science and Art Center of the Institute of Automation of the Chinese Academy of Sciences, giving full play to ruili's superior resources in the field of fashion, realizing the transformation of holographic visual technology in the fashion industry, ruili Zhongke (Beijing) Visual Technology Co., Ltd. was established. As a fashion media, Ruili can keep pace with the times, stand on the track of fashion and technology in parallel, continue to build a new generation of female beauty ecological chain in virtual and reality, and explore the road to the future, which is Ruili's mission and responsibility. The theme of today's micro-forum is about the discussion of the meta-universe, and it is a great honor to invite all the industry leaders to participate in the discussion, which is undoubtedly an inevitable trend of fashion + technology to integrate various fields. Every iteration and innovation of a new technology means a new opportunity, a new challenge, and a new beginning. ”
"Metacosmity is a future that has come, all changes need intrinsic driving force and innovation, we take science and technology as the core, and create a new cross-border space and time in the field of fashion." Ruili Zhongke is based on visual technology and application in the field of fashion, with creativity as the core, using CG imaging technology, AR, VR and so on for visual design and creation. In the name of science and technology, build a future holographic fashion consumption scene... We are one of the builders of this future holographic fashion space. ”
Mr. Zhang Zhiyi, Director of the Science and Art Center of the Institute of Automation, Chinese Academy of Sciences, became the chief scientific consultant of Ruili Zhongke (Beijing) Vision Technology Co., Ltd
Mr. Song Dong, a pioneering artist and founder of the French ODI Art and Science Alliance, became the art consultant of Ruili Zhongke (Beijing) Visual Technology Co., Ltd
Zhongguancun Digital Culture Industry Alliance and Ruili Zhongke (Beijing) Visual Technology Co., Ltd. reached a strategic alliance
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