With the rising awareness of women and women's purchasing power, women's marketing has also become popular among major brands. Before the March 8th Festival arrived, many enterprises targeting female audiences released various promotional videos and launched shopping festivals such as "Girls' Day" and "Goddess Festival" to mobilize women's enthusiasm for participation in communication and wild consumption.
In a prosperous tribute scene, what puzzles me a little is: on Women's Day, or every day, does being a "good consumer" popular with the brand represent the promotion of women's rights? Has it changed the traditional impression that "men produce, women consume"?
Looking back at history, especially in the 100-year history of modern China, new women have always played the role of workers, forwarders and changemakers. They have broken the boundaries of boudoirs and gone to various jobs; they have embarked on a long journey to participate in the construction of frontiers. Their weak shoulders, carrying the heavy responsibilities of the times, deduce the magnificent life of "women can be half the sky".
Today, the acceleration of the new technological revolution, digital transformation and intelligent upgrading have affected everyone's daily life. In such a change, in addition to the role of consumers, women can also explore the potential of technology as developers, and use the code in their hands to create a digital world for the benefit of all mankind.
On this day, I want to use the stories of these developers to show you how women can cross the sea in the waves of digital numbers and travel to the unknown far away.
The wind of digital intelligence, women build boats
Before telling the story of these female developers, it is necessary to answer the question: What does the fact that women devote themselves to development have to do with each of us?
First, they are users of digital intelligence. More and more women are accessing the Internet information world through the inclusive connections provided by smartphones, putting forward new demands for digital products and services.
Second, they are the creators of digital intelligence. For a long time, it was thought that computer technology and women were out of the ordinary. But this is not the case. As Plante writes in Zeros and Ones, "Women play a pivotal role in the generation and innovation of digital machines... They are simulators, assemblers and programmers of digital machines."
In addition, women are also transformative of digital intelligence. As Moore's Law approaches its limits, consumer hardware innovation is increasingly showing a state of ineffective inner volume, and women's participation, female aesthetics, and women's needs can break the single perspective of "male-centered" and bring inspiration and change to the entire industry.
When the wind of digital intelligence meets the power of women, it may be possible to glimpse the spiritual surge in the field of software development.
It should be emphasized that the work of female developers is not just to play around in "female identity", not to repeat the cliché of dualism. When the female perspective is thrown into the application development, it is precisely manifested in the continuous transcendence.
Go beyond a single perspective and let digital technology shine on the overlooked crowd
What kind of power is feminine power? One of them is empathy. Chinese often say "young and young and young, old and old", when other groups encounter difficulties, can we empathize?
Life experiences that only women have in the sex, such as the menstrual cycle and maternity, what needs and details are involved, are easily ignored by male developers. At this time, female developers have a great advantage.
In Africa, for example, one in four women has a high-risk pregnancy, and adolescent pregnancy, HIV infection and neonatal death have the highest incidence in the world. This situation made Jacqueline Rogers, a new mother, feel that he was determined to develop a nurturing popular science application for application in Africa.
Rogers himself found that the most urgent need to be addressed was the information gap. Many African women do not have timely access to maternal health knowledge and do not get help when they encounter confusion and problems. To this end, she invited well-known maternity experts and doctors to provide a large number of pictures and videos to be transmitted to the mobile phones of African pregnant women through the "My Pregnancy Journey" app, and received free professional guidance at any time.
In addition to the recording tools of the fetal situation and the mother's condition, Rogers has given more emotional care to the "My Pregnancy Journey" app, emphasizing the participation and sharing of joy between pregnant women and their families, creating a father function module to connect the family at the beginning of pregnancy, which can reduce the feeling of loneliness and powerlessness of expectant mothers and prevent postpartum depression.
In addition to sensibility, Rogers also boldly applies many cutting-edge technologies to products. In 2020, by integrating HMS Core's analytics services, apps will be able to provide differentiated services by providing in-depth analysis and insight into user behavior. In the future, Rogers also plans to develop an artificial intelligence robot to chat with pregnant women.
Jacqueline Rogers' different feminine power is based on women's life experience, so that the potential of digital technology can be realized, providing a lot of necessary help for pregnant women to successfully get through pregnancy.
Female developers shine the light of technology on every needy group in society.
Transcending the single gender and creating a happier future for all
Can a product for female developers only be aimed at women? Big Not NO! Female developers are not limited to creating for a single gender, she is first and foremost a person, and the code they write is also exploring the direction for the future of all.
An obvious social change is that after the new crown epidemic, human beings are bidding farewell to the old way of life as a whole, and under the new trends of localization, zero trust, home life, remote office, etc., the participation of female developers has developed innovative and beneficial applications for life, work, interpersonal communication and other scenarios, providing different choices.
Universities were originally ivory towers of ideological contention and friendship, but the sudden epidemic has made many college students' careers suddenly become lonely online classes. Zhou Ying, a post-95 developer, established an "online virtual campus" CoStudy App for learning together, and moved offline classes online.
Take classes to learn, there is. In CoStudy, activities such as community learning and self-study room punching can be initiated, which can be said to be the first to realize the campus version of the "meta-universe" life;
Emotional connection, there is. In the application, there are also "Co families" composed of small Co, Co bosses and Co aunts, playing roles such as self-study room management, commissary, and dormitory management, and the online campus is also full of warmth.
Since launching on the Huawei app market in January 2020, CoStudy has quickly become popular among Generation Z, and has been recommended by more than a dozen universities such as Chinese Min University and Fudan University.
It is not only the student group that is "online", but also the working party is increasingly relying on online mobile office. At this time, we are faced with a problem, many working parties still can't let go of the freedom of thinking brought about by hand writing, as well as the mood and temperature carried by writing handwriting.
Developer Li Jianing discovered this need and worked with the team to develop the Yunji App that "restores the real writing experience". By integrating the open technical capabilities of HMS Core, Yunji can provide handwriting restoration, PDF annotation, picture insertion and other functions, and has become a powerful assistant for many student parties and work groups.
It is not difficult to find that none of these learning office applications have obvious gender bias. The creativity of female developers is benefiting everyone through digital technology.
Beyond a single development, another possibility for man and nature to live in harmony
The concept of development, which is based on Western industrial civilization, pursues economic efficiency at the expense of squandering resources and polluting the environment.
This overdraft of nature, deviating from nature's development model, is clearly unsustainable. As Mark Maxine (Carolyn. In his book Death of Nature: Women, Ecology, and the Scientific Revolution, Merchant mentions that looking at the environment from a more "feminine" perspective in the face of the crisis of depletion of natural resources can help build a pluralistic and complex world in which people and nature live in harmony.
Female developers provide another way of thinking and possibility to solve the ecological crisis.
Zhu Chenqing, a student in the Department of Software Engineering at Soochow University, is a person who loves small animals very much. As she wandered through the woods listening to the birds and insects, she had the urge to protect the birds. Thus, there is a game to popularize the knowledge of birds - "cohabitation".
In this game of "people and birds living together", users will become a bird guard, complete the daily life of mountain patrol, bird watching, reporting, etc., and can also formulate environmental restoration strategies to truly experience bird protection in the digital world to increase the character's prestige, prosperity and other attributes.
It can be found that the protection of ecology is inseparable from a kind of "benevolence of women", and Mr. Liang Shuming, a representative figure of China's rural construction, is classified as "China's earliest feminism".
From the female developers such as Zhu Chenqing, we can see that the natural concept of "the unity of heaven and man" in Chinese civilization has been extended to the digital age, showing the endless creativity of the Oriental concept of development.
The Paddle of Developers: A Handshake Between Technology and Women
Having said all that, for many women, the most critical question is: How can I get through the door to development. You know, software development in the intelligent era requires multidisciplinary and multi-background imagination, which means that there are too many thresholds in software engineering, application listing, post-operation and other links. How do you make the door to digital really open to women?
We believe that technology companies play an indispensable role in this.
In interviewing many female developers, I heard their real desires, not special care, special resources, but some of the most basic and important platform capabilities:
1. Complete and easy-to-use development platform and tools.
Bringing more women who are not science and engineering majors to join the development ranks and unleash creativity and brains in the digital world is the first step to innovation.
For example, the aforementioned Zhou Ying is a non-soft engineering college student, and has encountered many technical problems in the process of creative realization. During the development process, Huawei's technical experts provided active guidance and support. With the support of Huawei's application market, more users know and use CoStudy, so that Zhou Ying feels the joy of self-realization as a developer. The cloud space service provided by HMS Core has also reduced a lot of development pressure for Li Jianing, and the cloud synchronization function has been quickly launched on the Yunji App.
It is necessary to enhance the self-confidence of developers, a mature and perfect development platform, and development tools with low thresholds or even zero thresholds.
2. A community atmosphere of female friendliness and mutual support for women.
Many times, women can't take the first step in development, not because they are afraid of difficulties and dislike, but because they lack support and technical atmosphere around them. Meeting partners who are also women, interacting with each other, and encouraging each other can effectively solve the problem of low activity and easy loss of female developers.
HUAWEI Women Developers (HWD) has become a bridge for female developers to connect with their peers, through various online and offline activities, with other female technical experts around the world to interact deeply, exchange technology, experience and career planning, embrace technology in a more comfortable range, and obtain self-growth and development.
When we ask why women don't choose technology, many times the reason is simple. Change is taking place from women's tech communities and communities like HWD.
3. Platform ecology with leading technology and favorable developers.
In the final analysis, every developer must rely on technical ability and product ability to prove themselves, which requires strengthening product competitiveness, while improving the conversion efficiency of application business value, and obtaining long-term returns, in order to gather more creative thinking talents into the software development ecosystem.
During the development process, with the open capabilities of HMS, developers were able to add many previously unintended ideas to their applications. Zhu Chenqing intends to embed AR technology on the basis of the current version to enhance the immersion of the game and use computer vision technology to achieve bird recognition.
After the development is completed, with the help of the global distribution capabilities of Huawei's app market (AppGallery), the "My Pregnancy Journey" app has also begun to go out of Africa to help many other countries and regions with the same social problems, Rogers said, and will also promote the app globally in multiple languages in the future.
On the road of digital creation for female developers, huawei is not only cheering for women, but also providing substantial support, handing out oars and tools. Riding on the east wind of digital intelligence, perhaps soon we will be able to see the commercial sails of female developers sailing farther away.
With every step forward in information technology, the changes in society are comprehensive and profound, and this new change is undoubtedly a "gospel" for women.
Female developers may not be the focus of business civilization, but they have been using the code in their hands to weave the infinite possibilities of women in the digital world.
Let's start creating, "the raft from reality to the ideal", which will be born from our hands.