A beautiful car paint can not only highlight the personality of the owner, but also enhance the sense of grade of the car, but this seems to appear more in luxury cars, such as Porsche, Maserati, Ferrari and so on. However, there is such a Chinese brand that does not believe in evil, in order to cater to young consumers, it is necessary to bring the "luxury car- grade" paint color to the 100,000-level models, which is MG ONE.
MG ONE is a new compact SUV launched by mg brand, continuing the brand spirit of "always YOUNG", it is based on SAIC's new platform architecture SIGMA to create, the styling design, configuration, etc. are also updated and iterated again, and are divided into α - digital intelligence sports series and β - technology fashion series, of which the former has been listed, the price range is 107,800-12.98 million yuan, and the latter will be launched within this year.
Vibrant shape has become the label of MG models, MG ONE is more evolved, using the "third generation of family design", through the sprint flag from the new headlights, exaggerated grille, sharp sheet metal line and other details of the combination of the car is very visual impact, that is a MG-style power aesthetics, and the two appearance shapes are also in line with the trend of the times, respectively, the α version of the main digital intelligence sports and the β version of the main technology fashion, through the difference between the appearance and interior details to meet the preferences of different consumers, One of the most intuitive is the grille, front and rear surrounds and other details, such as the α version of the quantum flash grille and the β version of the sonic boom grille.
Returning to the color theme, let's first look at the MG ONE α-Digital Intelligence Sports series that has been listed, which provides six car paint colors including bubble orange, island blue, cyber gray, red flame red, obsidian black and snow mountain white, of which the main one is bubble orange, which has a distinct and vibrant personality, which we have seen many times before, and in the upcoming β - technology fashion series, in addition to these six car paint colors, a more advanced "Wilderness Hunter Green" paint is added, which is also the only original matte paint of the same level.
100,000-level cars, million-level car paint service
MG ONE β Wilderness Hunter Green is the only original exclusive matte paint in a 100,000-class SUV. At present, in the domestic market, matte paint is favored by luxury brands, such as Mercedes-Benz, BMW, Maserati, etc., all of which have the matte paint color of independent models.
In order to create the original "luxury car color", MG recruited PGG, the world's number one coatings company, founded in 1883, headquartered in Pittsburgh, Pennsylvania, with more than 47,000 employees in more than 70 countries around the world, is a global manufacturer of paints, coatings and specialty materials.
Wilderness Hunter Green Matte Paint is supported by the world's top car paint supplier PPG, with high-grade texture, gloss durability, low VOCs and other characteristics, which can fully meet the young consumers' pursuit of trend and quality.
Matte paint has extremely high requirements on the spraying process, and the parameters such as film thickness, temperature, outlet and time of spraying are strictly set. The spray painting process of Wilderness Hunter Green benefits from PPG's ultimate level of craftsmanship, professional colorant technology, innovative optical effect special materials and industry-leading matte paint spraying workshop, which can fully guarantee the quality of Wilderness Hunter Green output.
Savor the wilderness hunter green
Why green is the keynote, because it is popular, this is not what I said, nor is it what MG said, but the "research results" of WGSN, as the authoritative trend forecasting agency, it believes that green will become the key global color for autumn/winter 2022/23. The Wilderness Hunter Green is inspired by the color of the hidden jungle in the battlefield game, and the quiet is full of the atmosphere of battle ready to go, full of mystery and power. Exclusive matte car paint gives color texture, making Wilderness Hunter Green more performance-rich, while Wilderness Hunter Green also adds new elements to MG's color aesthetics, bringing users a new visual experience and reinterpreting MG's understanding of young trends.
Wilderness Hunter Green brings a leading high-grade texture, with green as the main tone, combined with special metal aluminum powder, derived from the PPG Hydrocolor paint system, the technical platform for developing the paint system not only has a breakthrough in the strategy of environmental protection, low carbon and sustainable development, but also strengthens the diversification of car paint in color performance.
By using unique color paint particles, PPG enhances the orientation of the effect pigment, improves the texture of the overall color, strengthens the brightness changes at different angles, and creates a special high-grade matte metal effect of the paint texture, which fully reflects the customized, personalized and high-quality attributes of Wilderness Hunter Green.
Durable luster is also a highlight of wilderness hunter green, the use of PPG high-performance matte varnish, varnish luster maintained at 60 degrees angle of 23 degrees, after natural aging, accelerated aging and other repeated tests, can still maintain the luster as new, each angle brings people a different visual experience.
PPG overcame the difficulties of commercializing WBBC (Waterborne Primer) products, successfully developed a low-VOCs (Volatile Organic Compound) paint system, and achieved mass production on MG ONE Wilderness Hunter Green Matte Paint, which far exceeded industry standards and achieved VOC content in anhydrous state
What should I do if I refill paint in the future? For wilderness hunter green matte paint, MG provides users with a worry-free after-sales service solution. At present, MG's 313 franchise stores across the country have been online, providing users with one-stop full-value after-sales service guarantee, so that users can enjoy the personalized experience of the product at the same time, the car can also enjoy the ultimate service, from buying a car to using a car without worries.
Write to the end: the MG brand that has been deeply cultivating the young consumer market for many years has obviously eaten through the preferences of contemporary new youth, and the launch of MG ONE has also refreshed our understanding of the Zhichao Technology SUV, including design, intelligence, configuration, etc. Are trying to please young consumers, this time coupled with the addition of the luxury car paint of Wilderness Hunter Green, MG ONE is difficult to think about this year.