In recent years, there is a new word that often appears in the launch and slogan of major independent brands, it is called "brand up". The seemingly crepe words actually mean that "we can no longer be so dirty and low, we have to be advanced."
BYD's new car? Convertible version of han EV
Before talking about BYD's future, we can first take a look at a news item. Yesterday, someone took a spy photo of an open-top version of the Han EV, and in the photo, a Han EV with a camouflage was completely open-top. However, the car does not have an obvious roll cage, and it is judged that the car may not be a mass production car.
However, it is interesting that behind this photo is faw Toyota's factory, which makes people have a lot of associations. But no matter what, domestic head brands like BYD hope to launch more niche, high-end models.
Therefore, independent brands have successively tried to launch more high-end sub-brands, thus jumping out of the parent brand itself to give people a relatively cheap and rough feeling. For example, Geely's Lynk & Co, great wall tank, SAIC's zhiji and so on. But BYD, on the other hand, has not taken a "upward" step for a long time, does it not want to take the high-end route? Of course not.
There is no high-end BYD
In fact, I keep trying
Friends familiar with BYD's past history must remember that BYD has also launched many products that are higher than its own brand positioning, such as the hard-top roadster BYD S8, the concept sports car E-SEED GT, etc. It has also been rumored that BYD is about to launch an electric coupe codenamed R2, and the 100-kilometer acceleration takes only 2.9 seconds. There's also an interesting sexy object, the SS Dolphin, developed with a loose locomotive, which pays homage to the Classic American Sports Car Corvette C1 in appearance.
In addition to these bydir's own products, a new energy vehicle brand that has been forgotten by many people is also BYD's "brand up" way, which is Denza. However, there is still a Mercedes-Benz between BYD and Denza, and Denza sells cars with the help of Mercedes-Benz's channel network all year round, which also makes the relationship between Denza and BYD slightly delicate.
One thing to say, the above is not a real "upward" product of BYD, BYD once revealed in a meeting in July that it will officially release the high-end brand at the end of this year, and also said that the debut of BYD's high-end brand will be a new model with a price range of 500,000-800,000 yuan. This high-end brand will also operate in the form of an independent brand, an independent team, and an independent sales network.
A new high-end brand surfaced
Or will push SUVs and MPV first
However, there is only one week left next year, and the flag of "releasing high-end brands at the end of the year" is doomed to renege on its promise. Just in recent days, a BYD product planning information sheet for the next 1-3 years has been exposed, through which we see that BYD will not only release a number of new cars in the next two years, but also include the high-end brand that is rumored to be launched, clearly writing that BYD will release this high-end sub-brand in 2023, and the two first products of this high-end brand will be SUVs and MPVs.
As early as November this year, Zhao Changjiang, the former general manager of BYD Automobile Sales Company, also sent high-end brand new car information through social media, and he asked on Weibo: How to define a large 7-seat MPV. It is reported that this Zhao Changjiang has been transferred to the high-end brand preparation office, so this problem may be a signal bomb.
The MPV mentioned by Mr. Zhao here is expected to have two versions of pure electric and plug-in hybrid, plug-in hybrid or will be based on the DM-p platform, and the pure electric version will be launched based on the e-platform 4.0. Seeing this, do you feel a little familiar? Because just a few days ago we also reported that BYD will launch a new MPV called "landing ship", Zhao said that the MPV and landing ship are two cars, it is not easy to say. In addition, also based on the e platform 4.0, there are high-end brand SUV models, interestingly, BYD's definition of it is "hardcore off-road", is it to refer to the tank 500?
Write at the end
It is rare for a super car company with a market value of more than 900 billion yuan to still focus on the 100,000-200,000 yuan market that it is good at for so many years. Although BYD also launched "Han" after "Tang", challenging the market of more than 200,000 yuan and achieving certain success, BYD itself was not satisfied. Watching the traditional car company rivals and "new forces" successfully embark on the high-end route, BYD is not willing to accept it. It's just that we hope that THIS STEP OF BYD's "upward" will not be too big, and steady rise is the long-term solution.