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Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

On December 18, the 2021 GAC Mitsubishi Brand Experience Camp opened in Guangzhou Conghua Stream Hot Spring Plaza. This is an offline event after the end of the auto show, GAC Mitsubishi once again attacked. Focusing on the theme of "Discovering the New 'Ling' Sense of Equique", gazc Mitsubishi's "5+2 Leisure Sojourn Life", get together and play with media celebrities and car owners and friends to create an interesting life brand activity of "long in the cage, return to nature". The event site is divided into three major experience areas: the gathering energy interaction area, the dynamic hardcore challenge area, the special exhibition car area three exhibition areas, different forms of the same fun, in the new scenery and activities, enjoy the freedom and novelty of the wild together.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

Players gather in trend positions to explore new ways to play in the camp

Winter snow in the north is full of snow, and Guangzhou is still "like spring in all seasons". In the Conghua Stream Hot Spring Resort, the integration of parent-child leisure, camp experience and wild luxury vacation has become a "life that many people yearn for". There are various experience areas such as cultural and creative markets, M-SPACE exclusive zones, live CS games, go-kart speed zones, surprise blind boxes zones, etc., interesting, material and fun trend social positions, and indulge in the moments of getting together.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

The different interactive areas gave this brand event a surprise and expectation beyond expectations. Before entering, the guests have an energy battle book, the whole activity records the energy cheats, and the players rely on their strength to obtain energy points in different interactive areas. In the M-space bazaar exhibition area, players are brought a variety of fashion items, limited edition trend single shoes, exclusive custom fashion clothes, bags and so on...

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

Stepping into the green field, talking happily in the fresh air, the flavors and delicacies within reach, the food with full color and flavor, instantly touch the taste buds of the players, in addition to the food, you can also feel the tea art of Guoxue, enjoy the aroma of tea, and spend a comfortable rest time together. On the one hand, it is pleasant and leisurely, and on the other hand, it is fanatical and restless. Live firepower against live CS, as well as hardcore activity areas such as Fast & Furious Go-Kart and Land Rowing Big PK.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

Hardcore product strength, experience a variety of car life

This experience activity, in addition to the interactive area of one movement and one static, the unique exhibition car area makes the scene more cool, and players can gather energy in different exhibition cars. Atuka, which recently debuted as a real car at the Guangzhou Auto Show, uses lines, polygons and other elements in the exhibition area to create a "hardcore electric fun" style for the booth.

Recently, as the first new energy model cooperated by GAC Group and Mitsubishi Motors, it was officially rolled off the production line, which also marked the official entry of GAC Mitsubishi into the fast lane of electrification. With the mitsubishi family's "DNA" "Dynamic Shield" design language aesthetic appearance, horizontal surround texture interior, native aluminum alloy pure electricity leading platform and other hard core strength, Artuka debuted as the C position, allowing consumers to enjoy a new life of low-carbon travel.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

Wild luxury fashion camping tents, casual retro tables, exquisite and unique tableware... Different elements combine to form an outdoor luxury campground. In addition to the hardcore style Atuka, there is also the upcoming Outlander Obsidian Edition, whose appearance is blessed with high-grade obsidian equipment, and the front face is customized with a special style front grille, which shows the spontaneous style with a domineering shape. With a dark roof, swift tail and leaping shark fins on the sides, and streamer mirrors, the side is a streamlined side-by-side cruise. At the same time, the rear of the new car is also equipped with a sporty shield surround, with a special blackened wheel, which further strengthens the dynamic wild element.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

In terms of power, the Outlander Mobile Edition has a pure track gene blessing, MIVEC engine performance, matching the simulated 6-speed CVT automatic transmission, coupled with the S-AWC super all-wheel control system, with excellent product selling points, to meet the diversified needs of consumers.

Discovering the new "Ling" sense of eQuique, GAC Mitsubishi opened the 2021 brand experience camp

As a young joint venture car company, GAC Mitsubishi closely follows the footsteps of young people, constantly launching young models and various innovative activities to add more interest to the car life of car owners. At the same time, it has also built a trend social position that can communicate and share life - "M-SPACE" APP, which integrates nine major circles such as photography, camping, sports, and fishing, and gathers a large number of fans full of exploration spirit, extending from online community to offline experience, GAC Mitsubishi has built a car owner ecosystem that includes three functional systems of car use function, marketing empowerment and interactive experience. In the future, GAC Mitsubishi will carry a heart of exploration with consumers to explore, and constantly promote the landing of the brand values of "exploration" and "fun", and become a leader in automobile life.

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