In the new energy vehicle track, there has never been a shortage of runners, in just a few years, a large number of new car-making brands have emerged in the domestic market, but in this new energy "survivor game", many brands are only short-lived, such as Byton, Future, Bo County, Sailin, etc., and finally only ended up in a chicken feather.
The fall of one new car-making force after another did not stop the footsteps of the follow-up, and there were also a large number of new "new forces" squeezing into the threshold. Not only new forces, but also traditional car companies new energy brands, there is no lack of cross-border car manufacturing phenomenon, such as Apple, Millet, Baidu and other technology companies have joined the car industry. Even giants from all walks of life want to build cars to share a sweet soup, after all, it is the best era for the development of new energy vehicles.
No, another new energy vehicle brand was born!
Recently, Niu Innovative Energy Technology Co., Ltd., founded by Li Yinan, the founder of Xiaoniu Electric, and released the new energy vehicle brand "Ziyoujia" (English name is "NIUTRON"), the official clearly stated that the new brand will focus on the field of intelligent high-end new energy vehicles, the implication is that Li Yinan wants to build a car!
Li Yinan, a legendary figure in the first half of his life, must be no stranger to everyone. With the labels of "genius teenager" and "Huawei prince", he went in and out of Huawei; he also served as The CTO of Baidu and the CEO of China Mobile; during which he also joined GSR Venture Capital and Meihua Venture Capital, during which he founded two companies, Harbor Network and Niu Electric, and brought Maverick to the US stock market in only four years... Looking back at Li Yinan's past resume, it is wonderful enough.
Now Li Yinan chose to start a business again and set up his own new energy vehicle brand. On the matter of Li Yinan to build a car, the outside world is actually not surprised, what is surprising is that the "self-traveling" brand has just been established, its first new car can be booked in 2022, and it will be small-scale trial production in March next year, and delivery can be completed in September, which is unprecedented in progress. After all, Apple has been in the automotive industry for so many years, and now it is still in the stage of "PPT car"; the first car made by Xiaomi will not start to be delivered after three years; on the contrary, "self-touring home", after 9 months, can mention the new car, who can stand it?
However, some people doubt that the progress is so fast that it will be able to pick up the car next September? Li Yinan, do you think that building a car is too simple? In the face of doubts, Li Yinan only said lightly: "We are indeed in preparation, it does not mean that we can't catch up with the time, all the time is carefully calculated, so I believe in the professional ability of professionals." ”
In fact, as early as 2014, Li Yinan had the idea of building a car, but at that time, he did not have the ability to raise funds to start the project, so it was later stranded, until 2018, the car project began to start. Today's Niu Chuangxin Energy has received $500 million A round of financing from institutions such as Meihua Venture Capital, IDG Capital and KETTLE, and Li Yinan even said that "self-traveler" has never been short of money.
But in contrast, Li Yinan's Niuchuang has neither the genes of traditional car companies nor the endorsement of Internet giants, so what is the advantage of "self-traveling"? How can you stand out from your competitors?
Perhaps this question even Li Yinan himself could not answer. After all, a brand new brand, if there is no strong brand effect, popularity, or do not have a certain experience in the automotive industry, then the acceptance of the market will become a great test.
However, according to Li Yinan's description: "The intelligent cockpit is developed by itself, and the automatic driving is developed in a cooperative manner, involving the project base of the automatic driving and intelligent cockpit in Beijing, the design is mainly in Shanghai, and the engineering related team is in Changzhou." At present, the size of the entire team is about 1,000 people. ”
In addition, in the past three years, Niuchuang has determined the parallel direction of the two technical routes of pure electric BEV and extended range electric EREV, focused on product research and development, and developed the Gemini twin platform. The first product launched based on the platform, the Youjia NV, will be positioned in a medium-sized high-end SUV, although the official did not clearly define the target population and product price, but said that the product mainly to meet the market demand.
Perhaps I have seen too many examples of PPT car manufacturing, many new car-making forces began to draw big cakes as soon as they came up, blowing the sky, but in fact, they did not even have their own factories and production chains. In contrast, "self-traveler" step by step, not only walking fast but also walking steadily, perhaps pragmatic and sincere is its biggest advantage.
It's just that the domestic new energy vehicle market is already in a relatively stable situation. Tesla led by the electric brand has occupied a dominant position, the domestic car-making new forces emerge in an endless stream, traditional car companies are also accelerating the development of electrification, according to such a situation, Li Yinan into the game is late. Fortunately, the "self-traveler" action force is one step faster, and perhaps it can also catch up later.
Li Yinan started a business again and chose the new energy automobile industry, and many people suspect that this is a complete conflict with Huawei? After all, Huawei once identified Li Yinan as Huawei's internal successor; but now is not the same as before, the former intimate partner is now like a stranger, and the "Huawei Prince" has also become a "Huawei traitor". However, from another point of view, although it has entered the same field as Huawei, one as an automobile manufacturer and the other as a car supplier, complement each other and interfere with each other. It is not impossible for the change of identity to prompt the two sides to "cooperate" again.
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