Agile led the investment in WM, and in the field of new energy vehicles, it ushered in a developer player.
The technical work of building cars, the developers who personally play without moving, hide from "in front of the stage" to "behind the scenes".
Why evergrande and Baoneng can't dissuade the latecomers; in line with the main business, the rout of the giants, and the car-making may not be the main reason.
Big waves of sand, who wants to eat the new energy dividend, who laughs last, it still needs time to verify.
Agile enters Weima
On December 15, Agile Group (03383. HK) announced that more than US$200 million in WM Group has been completed, and after the completion of the transaction, Agile owns a 4.58% interest in WM Motors.
Image source: Agile Announcement
In fact, this is not the first time that Agile has made a move, WM Motors announced in September 2020 to complete a total of 10 billion yuan of D round financing, in this so-called largest single round of financing in the history of the new car-making forces, Agile is among them.
WM Motors, what's the origin?
Not as famous as the new car-making force "Wei Xiaoli", Weima has also "occupied" the headlines.
In the second half of 2020, WM had 4 spontaneous combustion of cars in 35 days, including a deflagration incident in the Institute of Mechanics of the Chinese Academy of Sciences in Beijing, which caused people across the country to watch.
WM spontaneous combustion Image source: Easycar.com
This incident has pushed the spontaneous combustion of new energy vehicles into the focus of public opinion, and has also become a watershed in the development of WM Motors.
Prior to this, WM belonged to the first-line level in the new forces of car manufacturing, not only starting early, mass production fast, but also considerable sales.
In 2019, the first year of the new energy vehicle sales war, the cars on the PPT began to be mass-produced and delivered, and in this year, WM's EX5 won the new energy bicycle sales champion that year.
WM EX5 Image source: Easycar
With the occurrence of spontaneous combustion incidents, Weima has gradually shown a downward trend; not only has the impact of the science and technology innovation board failed, but the terminal sales are not satisfactory.
Just this past November, WM Motors announced its monthly sales, 5027 sales, has been far behind the 15,000 + Xiaopeng, Nezha, zero running sales have also come later.
In the matter of housing enterprises building cars, Evergrande Automobile, Baoneng Qoros Automobile's wounds are still "bleeding", this time Agile also has to send a knife to it?
Not necessarily, unlike Evergrande and Baoneng, the first two are directly involved in the "production and research and development of the whole vehicle", and Agile only enters the market as a strategic investor and does not directly participate in the production and sales of WM.
It should be known that a car has tens of thousands of parts, and the upstream and downstream business involved in the industrial chain is extremely complicated.
Direct participation in vehicle manufacturing should be prepared for long-term cultivation, which not only requires strong financial resources, but also tests the "driving" ability of the helmsman.
Taking Xiaomi car manufacturing as an example, according to the announcement of Xiaomi Group, the first phase of investment in the automobile business is 10 billion yuan, and it is expected to invest 10 billion US dollars in ten years.
The automobile business was personally led by Lei Jun, and Lei Jun at the press conference shouted the slogan of the last entrepreneurship.
Xiaomi Car Conference Image source: Network
Compared with Xiaomi's solid tent for "vehicle manufacturing", Evergrande is much more sloppy, which is also the reason why Evergrande Automobile has been repeatedly questioned.
It is more rational for Agile to participate in WM as a financial investor; leaving professional things to professional people can not only enjoy the dividends of new energy development, but also avoid falling into the mire.
As for the success of the investment in WM, it needs to be left to time to verify.
The temporary decline of Weima does not mean that the future is worrying, and for Agile, it is a good time to start at a low price.
After all, the Hefei municipal government also helped Weilai when it was in trouble, and made a lot of money.
Housing companies that are keen on building cars
In recent years, car companies have continued to enter the automotive industry.
The property market jun counted 10 of these important players:
Why are real estate companies collectively keen on building cars to "screw up"?
Some people believe that the driving force of housing enterprises to build cars is to find a second growth point outside the main business of housing enterprises.
As the largest industrial industry, the automobile industry is a sunrise industry, with a large volume and high capital demand, which is the best track for the transformation of the real estate industry.
But car building is actually a hard job, high investment, high risk, technology intensive, capital intensive, labor intensive, far from "a few sofas plus four wheels" so simple.
Hastily transforming the automobile industry, as a "layman" housing enterprise, is likely to be deeply involved in the mud.
Therefore, in the view of the property market jun, the most important reason is still a high degree of compatibility with the main business.
This can also be seen from Agile's investment that although it did not participate in the operation, it established a strong relationship with the participating companies.
Agile and WM Automobile signed an investment agreement and a strategic cooperation agreement.
In the future, the two will carry out in-depth cooperation in brand, sales and service network, charging facility layout, auto finance, supply chain finance, after-sales service and other aspects.
Such a cooperation is not only beneficial to WM, but also can take advantage of Agile's extensive property channels to carry out business.
At the same time, it also brings the blessing of the new energy industry to Agile Group.
The starting point for housing enterprises to build cars
Greenland Holdings, one of the world's top 500 companies, has a famous slogan: "Do what the government thinks, for the market needs."
This sentence makes a good explanation for the current car-making fever of housing enterprises.
Greenland Group slogan Image source: Greenland Group
It is widely known in the industry that the way of obtaining land in green areas has always been based on land hooking.
The so-called land acquisition is to obtain land in a targeted manner by introducing the industries needed by the local government and setting conditions in consultation with the government.
Compared with the large competition and strong uncertainty of bidding, auction and listing, the advantages of gouge land are obvious.
First, land acquisition is cheap; second, there is no competitor, and the certainty of acquisition is very high; third, it will introduce industries needed by the local government, and the subsequent development process can get some support.
But as land values rise and land transactions become more market-oriented, it becomes increasingly difficult to "do what the government thinks."
Developers want to "hook" to high-quality land, and the industrial weight brought by them becomes particularly important.
The new energy vehicle on the outlet is undoubtedly a weighty stepping stone.
This can be seen in the announcement of Evergrande Automobile.
On November 26, Evergrande Automobile issued an announcement that the company returned a total of 2.6633 million square meters of unbuilded living and industrial land, involving 7 projects and returning about 1.284 billion yuan of funds.
Among the land that Evergrande Automobile announced for return was four residential land parcels it had acquired in the Shenyang Economic Development Zone.
The value of residential land in second-tier cities needs no further words, which shows that Evergrande has knocked on the "door" of Shenyang through investment in the automobile industrial park.
However, the rumor of "land enclosure" is floating on the surface, real estate companies introduce car companies, driving the local new energy industry, housing enterprises also obtain economic value, which is essentially a win-win situation.
It's just that some people are building cars on the ground, and there are always people fishing in muddy waters.
Image source: Sina Motors
The big waves are sandy, and the final prototype of the storytelling will be revealed.
"Although it is hard work, blowing out the wild sand begins to gold", enterprises that truly contribute to the national automobile industry will eat the biggest dividend.
Don't forget to do "what the government thinks", followed by the phrase "for the needs of the market".
After all, consumers will only pay for a good car.
Note [Property Market], pull you into the exchange group!