On the morning of December 17, the "Innovative Governance Summit on the Protection of Minors on Audio and Video Live Broadcasting Platforms (2021)" with the theme of "Caring for the Next Generation and Inheriting Values" was held in Beijing, and a roundtable discussion with the theme of "Cultivating and Practicing Core Values and The New Mission of Protecting Seedlings on Online Platforms" was held at the summit. In view of topics such as youth network literacy cultivation, positive energy content guidance, and collaborative co-governance, Zhang Jintong, Chief Risk Management Officer NetEase CC Live Broadcasting, shared his views.
NetEase CC Live Chief Risk Management Officer Zhang Jintong for round table sharing
Zhang Jintong said that CC live broadcasting has launched a youth protection model in 2016, and it has been continuously upgraded in recent years. The platform has built a safety center for the protection of minors, upgraded technology at the bottom level, exported what is hindering the content of teenagers through big data, cracked down, and also screened out high-quality, scientific, and suitable content for teenagers to watch, and pushed it to them. At the same time, CC Live cooperated with the Public Prosecutor's Office to produce a lot of law-related knowledge content, which was disseminated to teenagers in schools.
What initiatives can the platform take to promote content creation, and how can it tap and cultivate more creators? Zhang Jintong pointed out that the main thing CC live broadcasting does is to dig out what content teenagers like to watch, and then tell content producers how to create content that improves network literacy more scientifically, which not only ensures their video style, but also increases the knowledge of teenagers.
Zhang Jintong said that the determination of all parties to protect minors is absolutely the same, there is an attitude, that is, sincerity, cooperation, communication, whether it is the school, parents, or regulatory authorities, platforms, and enterprises, maintain good communication, maintain the same attitude, to contribute to our green firewall of adolescent health protection, as long as we maintain an attitude, we will be able to do this well.
Producer: Nandu Big Data Research Institute
Written by: Nandu reporter Zhang Yuting