On December 16, Infiniti's new QX60 was officially pre-sold, which has a total of six models and is priced at 450,000-660,000 yuan. As Infiniti's third domestic model, the new Infiniti QX60 is undoubtedly high hopes, after all, it is up to it to reverse the current decline in sales.
Since 19 years of Maorimin at the helm, his life is indeed not good, only QX50 and Q50L two domestic models are on sale, although the QX60 is imported into the country, but in the same level of models, its competitiveness is obviously much worse, so Infiniti in the current luxury car brand camp, it is very pitiful.
According to statistics, Infiniti's sales last year were only 25,700 units, a decline of 26.66%. And this year's Infiniti sales are even more ugly, the first ten months of sales are less than 10,000 units, not as good as a BBA model sold well, such results are really not eye-catching ah. But now with the addition of the new QX60, can Infiniti change the downward trend of sales? Chen Xiao felt that it was quite difficult, as for why? Let me analyze it with you.
From the perspective of the product strength of the new car, although the new QX60 has attractive places, there are still obvious shortcomings. The appearance of the new car is the same as the overseas version, the positioning of the medium and large SUV can indeed bring a good aura in the body shape, the design of the front face of the new car is also very visual impact, the large size of the net with sharp headlights, the recognition is still good.
Secondly, it is worth noting that the new Infiniti QX60 still uses the D-Platform platform of the old model, so the wheelbase is 2900mm like the old model. As for the size of the new QX60, they are: 5127/2005/1767mm, which is in line with the current size level of medium and large SUVs.
But apart from that, the new Infiniti QX60 performs worse. The first is the interior part, although the materials are improved to a certain extent compared to the old model, but the sense of technology is not strong. As for the power, the new car uses a 2.0T engine, compared with the 3.5-liter V6 engine on the AMERICAN model, the performance is obviously reduced, but it is worth boasting that the new car has replaced the much-criticized CVT gearbox and upgraded to a 9AT gearbox.
In the same level of SUVs, such as lincoln aviator, Volvo's XC90, etc., they can suppress the QX60 in terms of performance and parameters, as a medium and large SUV, it is obviously not good enough in terms of power, and it is easy to eliminate when the user chooses. Therefore, the flaw in power is indeed a clear deduction for Infiniti on the edge of second-tier luxury brands.
It is worth saying that the market for luxury medium and large SUVs will be further expanded, the current domestic BMW X5 long wheelbase version of the spy photo has been exposed, the new car will be officially listed next year, when the price of the new car will be cheaper than the imported version, the competitive advantage is more obvious, so the pressure to face the new QX60 is really not small.
In addition to the above essential factors of the model, there is also the problem of Infiniti's brand recognition. In recent years, the automobile consumption upgrade, the domestic luxury car market has been growing against the trend, such as the second-tier luxury brand Lincoln, to do a number of domestic models one after another, sales have increased significantly. As for Lexus, not to mention, sales are repeatedly reaching new highs. And the traditional big brother BBA is more stable, in this case, the strong are stronger, the weaker is worse, Infiniti's reputation in recent years is obviously worse, so Infiniti even if it is a new car, but the attention is still poor, this is the most important pain point.
There is also a large-scale quality problem before Infiniti broke out, which is also one of the important factors in the collapse of Infiniti, in 20 years, Infiniti carried out multiple recalls in China, in April 20, because of the fuel pump and low-pressure fuel pipe combination parts of the problem, the recall of vehicles exceeded 50,000 units, and then in October, because the CVT transmission fuel pipe was installed, Infiniti recalled nearly a thousand vehicles. The 21 Infiniti was on the CCTV 315 party because of the transmission failure problem. These quality problems are one of the important reasons that make Infiniti worse.
It is very easy to destroy the brand reputation, and it is difficult for consumers to regain confidence in it, so even if the new QX60 is introduced into domestic production and makes its product camp more abundant, the dilemma it faces is still not much changed, how to enhance the brand and word of mouth is the most important problem for Infiniti to solve now.
Chen Xiao concluded: Overall, the new Infiniti QX60 is still not enough in terms of product strength, followed by the pre-price is indeed not competitive, in addition to the previous word-of-mouth impact, Infiniti to face pressure is really not small. Of course, the new domestic Infiniti QX60 to face more competition is also stronger, in addition to the previous old rivals, but also to face the same price of Tesla, Weilai and other high-end new energy models competition, so the emergence of the new QX60, for Infiniti torque situation is not much help. I don't know what you think?