The latest data show that in November 2021, BYD Han sold 12,841 vehicles, another record high. Among them, Han EV sales were 10,021 units, becoming the first pure electric medium and large sedan with monthly sales of more than 10,000 units; Han DM sales were 2820 units, maintaining a steady growth trend. As a model that has been on the market for more than one year, bydir Han's market heat has not decreased but increased. Its sales volume has exceeded 10,000 for 3 consecutive months, maintaining month-on-month growth for 7 consecutive months, ranking first in the medium and large new energy car market.
As a leader in new energy vehicles, BYD has formulated a set of strict "BYD standards" for itself. Taking Han as an example, from the research and development stage, product quality is the first model to use 600,000 kilometers of vehicle development life. Behind bydir Han's success is the joint construction of nearly 500 test vehicles, more than 250 million yuan of test costs and a team of more than 1,000 people. In this way, we can create Han's hard-core product strength of "12 global bests and 9 China's best".
As a flagship sedan born in the era of electrification and intelligence, BYD Han also proposed the sustainable evolution concept of "3 + unlimited". In just over a year, BYD Han has pushed more than 15 OTA upgrades, and has launched new models and configurations such as Sky Gray Interior, NEDC 506km Endurance Deluxe, 5G Tanner Smart Music Cockpit Upgrade Package, Aurora Blue Exterior, Golden Scale Orange/Night Purple Carbon Fiber Interior, etc., bringing users a better car experience throughout the life cycle.
While constantly strengthening its own hard power, BYD Han has also always adhered to the original intention of "everything user-centric". By carefully listening to the feedback of many car owners, Hanying launched an official color change service to meet the more personalized pursuit of users in the new era. Not long ago, Han also jointly held the "5G Rhapsody" creative pop-up store activity with Zhihu, actively inviting users to participate and interact to explore a new way of life where vehicles connect everything. Today, when the metaverse has attracted much attention, Han has also tried and explored in the field of NFT, and released a limited NFT music collection of "China-Han", so that users can intuitively feel the charm brought by intelligent technology.
Under the joint construction of itself and users, BYD Han has also successfully won the high recognition of the market, users and the industry, and has become the only medium and large car of Chinese brand that can compete head-on with "BBA". In the future, BYD Han will move forward with more solid steps and constantly explore new realms.
Edit / Seed Joan