At the end of each year, the wave of car purchases will always come as promised, but for the end of the year, it is also a key moment for major car manufacturers to impact sales, and the year's hard work will see the real chapter in the last few months, and several major head car brands will take this opportunity to "compete". If mainstream brands such as Volkswagen are still the leaders in fuel vehicles, then for the field of new energy vehicles, BYD's achievements this year are unbeatable. Taking the past November as an example, BYD has sold more than 97,000 vehicles and continues to win the sales champion in the domestic new energy vehicle market, so far, BYD has successfully won 6 consecutive championships.
As of now, based on the sales data of several months, BYD's sales growth in the new energy vehicle market has shown an explosive trend, and in just 4 months, BYD's monthly sales have doubled. It should be known that the total amount of domestic automobile sales has declined this year, and the monthly sales of mainstream car brands have mostly experienced negative growth, and BYD's counter-trend growth is enough to reflect the correctness of its track and its strong brand appeal.
For four consecutive months, sales have maintained a double-digit percentage growth trend, so that BYD's sequence in the auto brand sales ranking has been continuously improved, and the sales performance of more than 97,000 vehicles has allowed BYD to squeeze into the forefront of the domestic automobile sales ranking, surpassing the mainstream joint venture independent brands such as Changan, Dongfeng Nissan and Buick in one fell swoop. At the same time, the sales gap between BYD and Geely is less than 10,000 vehicles, and if the high-digit growth trend continues, BYD may become the sales king of domestic brands in December this year.
It is worth mentioning that BYD and Geely have certain commonalities in the distribution of sales models. Both maintain a balanced development of sedan and SUV models, which is relatively rare among domestic car brands. Once Geely Emgrand was the only model that could enter the top ten of the car sales list, now there is a BYD Qin PLUS in this list.
In November, bydir Qin PLUS sales reached 28151 units, this is the first time that domestic cars entered the top five of the car sales list, sales data is basically the same as Toyota Corolla, while Qin PLUS sales also exceeded the hot-selling models Honda Civic and Tesla Model 3, it can be seen that Qin PLUS in the DM-i super hybrid technology and pure electric models under the blessing of the reconstruction of the domestic car market pattern, worthy of the new generation of domestic goods of the light.
In addition to the volume of Qin PLUS, BYD is also quite successful in the high-end car market, with BYD Han, which cost more than 200,000 yuan, handing over 12,841 sales results in November. Under pressure Tesla, it has become the first sales volume of high-end pure electric cars.
At the level of more than 20% penetration rate of new energy models in November, with reference to the past BYD license plate data, BYD car sales have gradually shown a clear downward trend in sales, sales are not limited to the first-tier cities in the north, Shanghai, Guangzhou, and Shenzhen, and the new energy penetration rate should reach 35% in the future by December next year, and sales are expected to reach higher.
Whether it is bydir Qin PLUS sales growth, or the sales growth of the entire BYD brand is actually not accidental, BYD has been deeply involved in the new energy market for decades, has accumulated a large number of core technologies and key patents, the latest data shows that BYD's patent application volume accounts for more than 15% of the total number of listed enterprises in China's automotive industry, which is 32 times the industry average; the effective patent volume accounts for more than 28% of the total number of listed enterprises in China's automotive industry, which is 60 times the industry average, which shows that its "technology is king, innovation-oriented" The corporate gene has enabled BYD to maintain its absolute leading position in the new energy industry.
Blade battery, super hybrid DM-i and other words have a great influence in the entire automotive circle, and even people who know a little about cars are familiar with it, which shows that BYD's technical strength has long been deeply rooted in the hearts of the people. The joint venture with Toyota and the launch of the e-platform 3.0 pure electric platform use technology to create influence and appeal for the brand, which is something that few domestic car brands can do, and also fully reflects BYD's strong technical strength and wide user recognition.
Sales is the user's most direct feedback on brand recognition, in people more and more understand the car, more and more will choose the car today, only constantly adhere to technological innovation in order to impress more consumers. BYD, which promotes sales with technology, will continue to insist on innovation and become a national brand worthy of the pride of all Chinese people with strong technical strength!