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"Car Matrix" sales interpretation: On December 16, 2021, based on the number of new car traffic compulsory insurance purchases, the full version of the domestic passenger car (including imported cars) retail terminal sales list was freshly released, according to statistics: domestic passenger car retail sales in November were 1.766 million units, up 4.8% month-on-month, down about 13.12% year-on-year, and the cumulative retail sales from January to November were 18.8997 million units. Among them, domestic cars (including imported cars) sold 861,000 units, accounting for 48.8%, an increase of about 6% month-on-month.
Specifically: Wuling Hongguang MINI, known as the "National Staging God Car", can "leap over the dragon gate" and top the domestic car sales rankings, indicating that people's consumption concepts have changed at present, and consumers are no longer blindly pursuing great aesthetics, good parking without threshold consumption is becoming the mainstream of fashion; the traditional compact family car market, Nissan Xuanyi, Volkswagen Langyi, Toyota Corolla, Volkswagen Sagittarius, and Bora are known as the "five tiger generals" in the field of car cars, and users can almost buy cars without this range of choices. Their sales have been stable at a high level for a long time; BYD Qin and BYD Han two Dynasty series models, due to the blessing of core technology, the competitiveness continues to improve, the perfect combination of DM-i super hybrid and blade battery has enabled BYD to quickly achieve leapfrog growth; in the field of intermediate cars, due to the decline in the reputation of Volkswagen Passat, the re-ranked mid-level cars seem to be composed of toyota Camry, Honda Accord, Nissan Tianlai; conventional volume models Honda Civic, Buick Yinglang, Toyota Leiling monthly sales have exceeded 10,000 vehicles and maintained a strong growth momentum; Mercedes-Benz E-class, BMW 5 series after the completion of the mid-term restructuring of competitiveness has increased significantly, after short-term sales climb has achieved more than 13,000 monthly sales, for the Audi A6L to form a "crushing" situation; luxury brand mid-level cars are really still bmw 3 series, Mercedes-Benz C-class between the most fierce competition; the gap between Toyota Asia Dragon and Camry is very obvious. When the monthly sales exceeded 10,000 models only 23 models, accounting for a very low proportion, domestic independent models in the top 20 for the model only BYD Qin / Han, Geely Emgrand, Changan Yidong and other four models, it can be seen that the future of domestic cars There is still great room for growth, but all this should be based on the market and consumer recognition.
In the cumulative sales volume from January to November, each model is "mixed", facing year-end rollover, how much can the sales of basic stereotypes contribute to their respective brands? There are only 13 models with cumulative sales of more than 150,000 vehicles, and 51 models that can maintain production or are not "eliminated" with sales of more than 50,000 vehicles, which have become the basic guarantee for maintaining the "prosperity" of the domestic car market.