Kia launched a new local strategic model in India and began to seriously target the Indian family car market.
Kia announced on June 16 that it will name the multi-purpose vehicle (MPV) developed specifically for the Indian market "Karens" and released the world's first video.
Carens is the name of the MPV model released by Kia in 1999, and it was also introduced for import sales, Chinese named Jiale. It is a combination of "Car" and "Renaissance". From the early days of Carens development, Kia designed it as a 7-seater model based on a long wheelbase based on the characteristics of Indian family customers.
At the same time as demand in the Indian automotive industry recovers, the market competition is expected to intensify as competitors expand their MPV lineup, which is characterized by the characteristics of Indian customers centered on the extended family. In particular, with its multi-functional space utilization, it is expected to actively respond to the mobility market in The Indian region.
The Carens are powered by a 1.6-liter naturally aspirated engine, a 1.4-liter turbo engine, and a 1.5-liter diesel engine. The transmission part is composed of a variety of powertrains such as a 7-speed dual-clutch transmission (DCT) and a 6-speed automatic transmission.
In addition, ▲ 6 airbags ▲ Electronic Attitude Control (ESC) ▲ Chassis Integrated Control System (VSM) ▲ Ramp Driver Assistance (HAC) ▲ Ramp Low Speed Driving System (DBC) ▲ Kia Connect ▲ Wireless Update (OTA) ▲ Bose 8 Speakers ▲ 10.25 inch Navigation Screen ▲ Air Purifier. Give this car the best safety and convenience specs in its class.
The exterior design is based on Kia's latest design concept, with bold line features, and even the positioning of the MPV is reminiscent of the shape of an SUV. Here, the DRL, designed based on Kia's new lighting concept "Star Map", is coordinated with the "Digital Tiger Face", further highlighting the impression of high technology.
The focus of the interior design is to ensure that all occupants can comfortably enjoy the features of the vehicle. The unfolding highlight black panel on the dashboard blends harmoniously with the navigation screen, and the ergonomically designed central dashboard provides a convenient user experience.
In particular, the new car features a three-row, 7-seat seat layout that maximizes passenger comfort. In addition, the second row of one-touch electric double folding helps passengers easily enter and exit the third row, and the third row of seats can be folded to maximize cargo space.
In addition, Carens achieves optimal practicality by providing ample storage space, such as ▲ the first row of pop-up cup holders /trays ▲ the second row of cup holders with refrigeration function ▲ the second folding table ▲ door storage box.
India is already the most populous country in the world, but the per capita spending power is very low, so many car manufacturers will not launch particularly high-end models in the Indian market. The Indian market is suitable for cost-effective models. Therefore, the new car launched by Kia for the Indian market is still very in line with the positioning of the Indian market.