Adhering to the "China First" Principle: BMW Group Upgrades "China Strategy 2025"

21st Century Business Herald reporter Du Qiaomei reported from Beijing

"China's movements will lead the way in the world. Here is the ideal environment and excellent partner to promote the transformation, and the BMW Group will firmly go with its Chinese counterparts. On December 16, at the 2022 "New Year's Online Annual Meeting", Peter, Global Finance Director of BMW Group, announced: "In 2022, BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into production the second BMW pure electric vehicle in Shenyang, pure electric 3 Series, further enhancing China's status as one of the three major new energy vehicle production bases of BMW Group in the world." ”

According to the data, in the first three quarters of this year, the BMW Group delivered about 1.9322 million vehicles (including BMW, MINI and Rolls-Royce brands) worldwide, with sales up 17.9% year-on-year. In the Chinese automotive market, bmw group delivered a total of 669,600 BMW and MINI vehicles to Chinese users, an increase of 19.6% over 2020, not only higher than the global growth rate, sales accounted for 35% of the BMW Group's global sales, becoming the bmw group's largest sales market.

To this end, the BMW Group will maintain synergy between its corporate strategy and China's development goals, comprehensively upgrade the "2025 China Strategy" - uphold the principle of "China first", give priority to the needs of the Chinese market in new product development, and continuously strengthen the co-creation of win-win results with Chinese partners. Looking ahead to 2025, the BMW Group will accelerate electrification, digitalization and sustainable development in China, keeping pace with China.

"Implement the 'China First' strategy, taking into account the expectations and needs of Chinese customers. While maintaining strategic synergy with the world, it has enough independence to quickly respond to changes in the Chinese market. ”

Gao Le, President and CEO of the BMW Group Greater China, summarized the content of the BMW Group's Strategic Upgrade in China in terms of figures: "1" refers to the "China First" principle; "2" refers to the fact that both BMW and MINI brands are rooted in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; "5" Refers to the five BMW pure electric models that will be presented to Chinese customers in 2022.

In addition, "2025" represents the upcoming "new generation" models in 2025; "200 million" and "1.5" represent bmw group carbon reduction targets by 2030 and commitment to the 1.5 degree temperature control target of the Paris Agreement, respectively.

It is understood that in 2022, the BMW brand will present 5 pure electric vehicle models for Chinese users, including the innovative BMW iX, the innovative BMW i4, and the pure electric BMW 3 series produced in Shenyang. In addition, the bmw i7, the first all-electric flagship sedan, will be unveiled within next year. By the end of 2023, the BMW Group will offer around 13 pure electric products in the Chinese market.

2025 will be an important node in BMW's strategic transformation. At that time, the BMW Group will launch a "new generation" model with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle life cycle. In the development of the "new generation", the specific needs of the Chinese market will still be placed in the first place.

By 2025, a quarter of the BMW Group's sales in the Chinese market will be pure electric vehicles.

In terms of channels, in 2022, as part of the "BMW Network Pioneering Project" project, the "BMW i brand store" will be piloted in the city center, and according to reports, the first two stores will take the lead in landing in Beijing and Shenzhen.