On December 16, the new generation of Infiniti QX60 was officially listed, priced at 450,000 to 660,000 yuan, and the scheduled users will enjoy a lifetime free warranty, a lifetime of free basic maintenance, a lifetime of free pick-up and delivery, and a lifetime of free car traffic.
From the launch of the Infiniti JX35 in 2012, to the later renaming of the QX60, and then to the mid-2016 redesign, nine years have passed, and the model has finally been updated. For Dongfeng Infiniti, although the replacement of the new car is long overdue, it is fortunate that there is hope at last, and in the luxury medium and large SUV market, there is another point of confidence.
Sincerely full of price
In fact, before the listing, it has been rumored that the starting price of QX60 will be less than 400,000 yuan. Considering the price range of competing models and Infiniti's own brand premium, setting another high price will be completely uncompetitive. Moreover, the previous generation of models was sold as an import, the starting price was only 479,800 yuan, and the terminal discount was not small, so the current pricing range can be said to be in line with the psychological expectations of consumers, media and other parties, and did not disappoint.
A power system that meets China's national conditions
The new QX60 is powered by a 2.0L VC-Turbo variable compression ratio turbocharged engine, matched by the ZF 9 block hand automatic transmission, driven by intelligent four-wheel drive.
The 3.5L V6 engine that did not use the overseas version is obviously more in line with China's actual situation, which not only meets the emission and environmental protection regulations, but also controls the cost of the vehicle, the power is enough, and the key is that the price is acceptable to Chinese consumers.
The transmission also no longer uses the CVT that was once criticized by consumers, and is replaced by ZF's 9AT, which is believed to be applauded by consumers.
Artistic design
As early as the 2020 Beijing Auto Show, Infiniti QX60 Monograph concept car has been unveiled, under the "breakthrough aesthetics" design concept, this concept car has attracted a lot of attention.
Today's mass production version of the model can be said to be basically a copy and paste of the concept car, not to say that it is exactly the same, it is difficult to find too many differences, it can be seen that a year ago, the design of the new car has been close to the final form.
The QX60 still inherits Infiniti's past design style, the overall vehicle is full of muscle, the extra long bonnet, full of tension wheels and long wheelbase make the body shape round and full, and the softly inclined A-pillar echoes the tapered body.
Many of the details of the vehicle draw from art and nature, such as the asymmetrical diamond-shaped configuration of the newly designed double-arched grille, which draws inspiration from origami art; the panoramic sunroof and front and rear light groups incorporate design elements of "kimono creases"; and the seat stitch pattern is inspired by the ripples of the pond.
If you look closely, you'll see that the QX60's seat pattern is ripple-shaped, spreading outward from a point, like a ripple that spreads out on the surface of the water after a stone is thrown into a pond.
The LED headlights and taillights adopt the "digital piano key" design, which is interlaced with black and white when lit and extinguished, just like the keys of the piano, giving people a sense of musical beauty.
The QX60 is available in 4 body colours: Streamer Platinum, Dawn Blue Grey, Galaxy Black and Hao Hai Blue. Among them, the dawn blue gray can show different perceptions with the change of viewing angle, full of mystery.
A 6-seat layout that keeps up with fashion trends
The QX60's body length, width and height are 5127mm, 2005mm, 1767mm, and the wheelbase is 2900mm, according to past experience, SUVs of this size are basically equipped with a 7-seat layout as standard. However, it is no longer the past, the current sales champion of the medium and large SUV market ideal ONE is already a 6-seat layout of the whole series, and it is also leading the consumption trend of the "Daddy" group.
In fact, before this, there were not no 6-seater models, but most of them were not very successful. Now that the 6-seater trend is back, the QX60 naturally offers three rows of 6-seaters and 7-seat layouts for consumers to choose from, which is a very wise decision.
The layout of the transverse engine is believed to save more space for the QX60 car, and the QX60's second and third row seats can achieve 40/60 folding, and adopt the layout of the theater seats with slightly higher rear seats, and the third row has a one-touch entry function, which is both convenient and practical.
Refreshing interiors and configurations
The interior of the new car is also younger and more stylish.
The QX60's multi-screen combination has reached the current mainstream level, with both a 12.3-inch central control touchscreen and a full LCD instrument panel, as well as an air conditioning control screen that combines physical and touch, a 10.8-inch HUD heads-up display system with a large field of view, and a streaming media interior rearview mirror. This set of digital multi-screen system makes the cockpit no longer obsolete in terms of appearance and actual use, and has a certain sense of technology.
The most needed equipment for digital enthusiasts, such as the wireless charging panel of mobile phones, TYPE-C and USB interface, is readily available, and BOSE's 17-speaker sound system is also necessary equipment for consumers who value audiovisual enjoyment.
The steering wheel, center console, door panels and first and second rows of seats are made of semi-aniline process top leather material, reflecting the quality of luxury cars. In addition, the new car is equipped with the ProPILOT Assis driver assistance system, which can realize the intelligent driving assistance of the L2 level.
summary
With Infiniti's current brand influence, it is certainly impossible to compete head-on with first-line luxury brands. From the perspective of the positioning and pricing of new cars, it is basically possible to lock in the Volvo XC90, Cadillac XT6, Lexus RX, and even the ideal ONE. However, even the second-tier luxury brands are not good.
In 2020, Infiniti upgraded its customer service initiatives with a 6-year or 120,000-kilometer free basic maintenance and a 4-year or 100,000-kilometer free accident rescue service. There is no doubt that these service upgrades are an important means to attract consumers, which is worth affirming, but whether they work or not, or on the basis of strong product strength.
After the rapid rise of Chinese brands, joint venture brands can only continue to maintain benign growth if they put down their stature, truly start from the interests of Chinese consumers, and impress consumers with humanized products, reasonable pricing and better services. Infiniti's current situation is more in need of a heavyweight product that can disrupt the market, at present, QX60 pricing is more reasonable, but whether it can gain a foothold in the market, it will take time to test.