To talk about the most lively segment of the current car market, high-end MPVs must have a place.
According to the data of the Association, since the beginning of this year, the average growth rate of high-end MPV sales of more than 200,000 yuan has reached 32.5%. The rise of demand for high-end family travel has become the main reason for the rapid growth of the market segment.
Especially in the second half of the year, the market ushered in a number of new players, which further pushed the heat up. And the veteran players who have been working for many years are not idle, responding to the expectations of users with the continuous upgrading of product strength.
Among them, guangqi Honda's new odyssey, which debuted at the Guangzhou Auto Show and will be officially listed at the end of the year, is a well-deserved "top stream" and "strength responsibility".
The new car is not only surrounded by a water leak at the auto show site, but also through the "urging" of netizens, it is not difficult to find the market's eager expectations for new cars.
- "After many rounds of comparison with my wife, let's wait for the new odyssey, worth it." ”
- "Some cars are too businessman, some cars are too grinding, or choose the new Odyssey." ”
- "Hurry up, the child is about to give birth, the car seats are all picked, just wait for the car." ”
So why did the new Odyssey gain so much anticipation from smart families? Kung Fu Car will come and savor it with you.
More stylish, smarter and more comfortable! The progressive first choice for smart families
The reason why the new Odyssey can set off such high expectations and the substantial "innovation" of product power is the key.
Not long ago, Kung Fu Automobile was in Hainan and also deeply experienced the changes of the new car. To sum up, there are three main aspects: more stylish, smarter, and more comfortable.
As we all know, spacious size, atmospheric and stylish styling are prerequisites for the popularity of the Odyssey. This new upgrade, the new Odyssey, is more focused on enhancing its unique design texture.
For example, the new car uses a more domineering and thick grille, and the newly designed wheels also adopt the popular smoked black texture. With streamer turn signals and newly designed LED headlights, the new Odyssey can be said to fully grasp the "atmospheric fashion".
Entering the car, the changes in the entire center console of the new car are also eye-catching. The suspended 10.1-inch DA central control screen moves the visual focus up, and the 7-inch TFT LCD instrument panel fully enhances the intelligent experience of the new car.
The current gearbar shift structure has also evolved into an electronic button type. With the new large-size secondary glove box added by the co-driver, both aesthetics and practicality are better than the current model.
More importantly, in the face of the upgrading of young families' demand for intelligent networked car machine experience, the new Odyssey has also introduced the most advanced Honda Connect 3.0 intelligent guide interconnection system, which has realized a smooth experience including voice interaction, car home interconnection, mobile phone remote control, etc.
From the actual feeling, this system not only responds quickly, accurately identifies, but also has a very comprehensive and intimate function, so that users can easily say goodbye to mobile phone dependence after getting on the car. Wake-free voice assistants, in particular, provide a convenient boost to navigation and music entertainment.
By matching the Tmall genie at home, we can also remotely switch the vehicle air conditioner without leaving home, and adjust the temperature in the car in advance in the hot summer and cold winter.
It is worth noting that the new Odyssey has also made very targeted improvements in the comfort configuration. Kick-sensing doors with customizable opening height are ideal for situations where large luggage needs to be carried.
For the new middle class with a tight pace of life, the appointment lock function can "cure" the anxiety of waiting for the sliding door to slowly close in one second.
For a simple example, families with lively children will not find this scene strange.
For example, as soon as we parked the car, the child couldn't wait to get out of the car. In the past, parents often hesitated between "catching up" or "waiting for the car door to close". But with this feature, we will say goodbye to entanglements.
In the new Odyssey, we can find countless such intimate details. This ingenuity is a testament to the care of the new Odyssey for home users.
It is also worth noting that in the context of high-end families becoming more and more critical of the quietness of the car, the new Odyssey also tries to enhance the quiet performance of the new Odyssey by adding two or three rows of double-layer silent glass and strengthening the thickness of the tailgate glass.
In addition, the new car adopts the third generation of SPORT HYBRID (sharp hybrid) i-MMD dual-motor hybrid system, and its smooth and quiet power performance also makes the comfort of the new car go to a new level.
It is the all-round "advancement" of the new Odyssey in fashion design, intelligent technology and comfortable configuration that has aroused the strong expectations of many smart families, and the new car has become the first choice for many new middle-class family cars.
The purest family pedigree, the most interesting driving experience
Of course, as more and more new products enter the high-end home MPV market, we can also find that the homogenization of products seems to be an unavoidable trend.
But in the eyes of Kung Fu Motors, the new Odyssey still has many differentiated competitiveness that competitors of the same level do not have.
This is another key to the new Odyssey being able to continue to stand tall in the market segment and become the first choice for smart families.
Since the second generation of Odyssey was put into production in Guangben in 2002, Odyssey has been deeply engaged in the high-end MPV market for nearly 20 years, accumulating the trust of more than 650,000 families. This kind of "heritage", looking at the entire market, can not be said to be unique, but at least it is rare.
The brand recognition accumulated over a long period of time, especially the purest family pedigree, has allowed Odyssey to form a distinct product imprint in the market. It is no exaggeration to say that in the 200,000-300,000 yuan level market, Odyssey is always an option for new middle-class families to "bypass".
Compared with the exaggerated large size of American cars, the design of Odyssey is undoubtedly more suitable for China's national conditions. Especially in the roads and parking environments of congested cities, Odyssey can make the family's driving stress-free and parking worry-free. At the same time, compared with the fuel consumption of 12, 3L/100km per 100 km for some competitors, the new Odyssey equipped with a sharp hybrid system can also provide more high-tech and lower cost convenience.
In addition, the new Odyssey offers a fun-filled driving experience compared to its business-minded opponents. In the words of many Odyssey users: "Driving other MPV, I always feel like a professional driver." But only driving the Odyssey allowed me to fully feel the joy of driving. ”
The new Odyssey has a minimum turning radius of 5.4m, which has captured the favor of many hot dads and hip moms, and truly becomes a good partner for the whole family.
It can be said that it is precisely with the purest family pedigree and the most interesting driving experience that the new Odyssey firmly consolidates its leadership position in the market segment. The reputation and experience accumulated by its deep cultivation of the high-end MPV market will also be the key for new cars to continue to lead the market trend and undertake market increments.
Kung Fu shoots
Frankly, there may not be a perfect MPV in this world.
However, in the high-end home MPV that fully understands the needs of users and conforms to or even leads the development trend of the market, the new Odyssey must have its own place that cannot be ignored.
In the case of the increasing demand for car purchases at the end of the year, the imminent launch of the new Odyssey has added to the heat of the rising high-end home MPV.
Such a charming and characteristic product is naturally worthy of our eager expectation.