Spring in the MPV market is here. According to the statistics of the Association, in the first eleven months of this year, the cumulative sales of MPVs were 982,000 units, an increase of 3.1% year-on-year. The heat on the consumer side has also begun to spawn more products in this segment. In addition to a number of new MPV launched this year, old players have also begun to renew and enhance their competitiveness, such as the Odyssey, a veteran model in the home MPV market.
Recently, the Elite version of the new model of Odyssey appeared on the list of the Ministry of Industry and Information Technology, which is also another brand new model of the Odyssey in recent times, in addition to the models unveiled at the Guangzhou Auto Show. Overall, the Odyssey Elite edition continues the design style of the current model, but the addition of two larger chrome trim strips at the front face further widens the visual effect of the front of the car and makes the shape more stable.
In addition, the new car's middle net adopts a black honeycomb-like design, so that the appearance of the Odyssey Elite version is more sporty in calmness, and the young dad can also be easily driven. The rear part basically maintains the style of the ordinary version, but the headlights are blackened, which seems to add a little matte texture. The ELITE logo in the lower left corner of the tailgate enhances the vehicle's legibility.
It is worth mentioning that in the declaration information, only the relevant information of its four-seater model is seen, which means that the Odyssey Elite edition may only provide four-seater models. With a length/width/height of 4861/1820/1705mm and a wheelbase of 2900mm, the interior space of the Odyssey will be further released. This is a good choice for users who have higher requirements for travel comfort. In addition, the four-seat layout of the Odyssey Elite version also makes its original home attributes weakened, and further expanded seating space in the car may make the new car another choice for commercial vehicles in the MPV market.
Write at the end:
The liberalization of the three-child policy has indeed further stimulated the growth of the MPV market, but Odyssey, which originally has a clearer family attribute, still hopes to grasp the outlet of this market in the replacement, so that the attributes of the model have a comprehensive change. From home to business, this is not only a change in Odyssey's positioning, but also a starting point for it to open up new markets.