China Fund News Jiang You
Apple's iPhone, which has always looked high-end and "value preservation", has also been significantly reduced in price in this "618" promotion. Apple's self-operated flagship store iPhone15 Pro Max has a maximum discount of 2350 yuan, and the Tmall flagship store also has a large discount!
Jingdong and Tmall platforms have dropped the price of Apple mobile phones
On the evening of May 31, Jingdong announced that 618 increased the price reduction of Apple products, and the highest discount for Apple products in JD's self-operated flagship store iPhone15 Pro Max was 2350 yuan, and iPhone15 Pro dropped from 2000 yuan.
According to the self-operated flagship store of Apple products Jingdong, from June 1st to 3rd, after the price reduction, the price of iPhone 15 Pro is 5949 yuan; The iPhone 15 Pro Max is priced from 7749 yuan. According to the official flagship store of Tmall Apple Store, the price of iPhone 15 Pro starts at 6099 yuan; The iPhone 15 Pro Max is priced from 7949 yuan. Compared with the launch price, the price reduction has exceeded 25%. The official price of the iPhone 15 has dropped to the lowest price in history.
Apple's share of mobile phones in Chinese mainland declined significantly in the first quarter of this year, and Buffett reduced his holdings for two consecutive quarters
According to Canalys data, in the first quarter of 2024, the shipments of the Chinese mainland smartphone market will be the same as the same period in 2023, at 67.7 million units, the first recovery in two years.
However, Apple's market share in China has dropped from 20% in the first quarter of last year to fifth, with a market share of only 15%.
As the largest heavy stock of Berkshire, a subsidiary of Warren Buffett, Apple has been reduced by Buffett for two consecutive quarters, although it still maintains the position of the largest heavy position.
In the first quarter of this year, Berkshire once again significantly reduced its stake in Apple stock by 116 million shares, a decrease of about 13%, and held about 790 million shares worth $135.4 billion. In the fourth quarter of last year, Berkshire reduced its stake in Apple stock by 10 million shares.
At the shareholder meeting in early May this year, Buffett mentioned that the reduction in Apple's stock was due to tax reasons after the investment made a substantial return, rather than based on a long-term judgment on the stock.
At the time, Buffett also stressed that Apple is a good business, unless something particularly big happens, and when Abel takes over Berkshire, the company will have Apple, Coca-Cola and American Express shares on its books.
Editor: Captain
Review: Muyu