Former Huawei vice president Li Yinan started a business three times, and Maverick electric entered the car-making track

Wen 丨 BT Finance Aoyama Egret

Another new energy vehicle brand was born!

Recently, Niu Innovation Energy Technology Co., Ltd., founded by Li Yinan, the founder of Xiaoniu Electric, released the new energy vehicle brand "Ziyoujia" (English name "NIUTRON").

Careful combing will find that Li Yinan is not simple, he has served as a senior executive in Huawei and Baidu, and founded the brand of Maverick Electric, and after Maverick Electric landed on nasdaq, he once again chose to start a new energy vehicle brand.

What is even more surprising to the outside world is that unlike some new energy vehicle brands that use PPT to build cars at the beginning of their establishment, the first car of "Self-Youjia" is actually booked in the first half of 2022, and can be completed in September 2022.

Why is the progress of "self-traveler" so fast? Who is Li Yinan?

Who is Li Yinan?

Li Yinan's life has a number of keywords: a genius teenager who went to college at the age of 15, a successor of Huawei, a Baidu CTO, the founder of Maverick Electric Vehicle, etc., until his last venture, he was just 45 years old.

In 1970, Li Yibo had excellent grades at a young age, completed all the high school courses on his own in junior high school, and entered the junior class of Huazhong University of Science and Technology at the age of 15, and was called a "genius teenager" by teachers and classmates.

During Li Yinan's graduate school years, he was able to enter huawei internship and eventually stayed at Huawei. Just two years later, Li Yinan was promoted to huawei's chief engineer, and finally to Huawei's executive vice president, when Li Yinan was only 26 years old. Li Yinan's rocket-style promotion is also considered by the outside world to be "Ren Zhengfei's successor".

However, to the great surprise of the outside world, Li Yinan did not stay in Huawei to work, and at the age of 30, he chose to leave Huawei to start a business.

In 2000, Li Yinan founded the Harbor Network, whose main business is communication network. Because the business and Huawei overlapped, huawei eventually acquired for 200 million yuan, the company was acquired, li Yinan also became Huawei's person again, returned to the group as vice president.

According to media reports, Li Yinan, who went to Huawei for the second time, was in an extremely embarrassing situation. So after working for Huawei for two years, Li Yinan resigned again, and then chose to become the chief technology officer (CTO) of Baidu, and partnered with investment companies such as GSR Ventures.

At this time, 45-year-old Li Yinan once again had the idea of starting a business. In 2015, Li Yinan established Niudian Technology (later Maverick Electric), and successfully broke through under the encirclement and suppression of Yadi and Emma, and in 2019, Maverick Electric ushered in a highlight moment and successfully landed on nasdaq.

Maverick Electric can also be said to be li Yinan's most successful entrepreneurship, even if Li Yinan still carries the title of founder and CEO of NiuDian Technology, including the new energy vehicle brand created this time, there is also a "cow" word in the company name, revealing to the outside world the intrinsic genetic association between Niu Chuang and Xiao Niu.

Judging from the information revealed so far, Niu Chuang has been Li Yinan's third venture, and the brand positioning of "Self-Youjia" is a medium-sized SUV, but the pricing has not been revealed, Li Yinan has previously said that it will be "high-end", so the outside world believes that the price will not be lower than the price of Weilai.

Some analysts from the outside world believe that Li Yinan entered the game to build a car a little too late, for Weilai, Xiaopeng, Ideal, etc. who are at the forefront of the industry, Niu Chuangxin Energy does not have too obvious unique advantages. It is more difficult to get a piece of the new energy vehicle industry than imagined.

Why is Niuchuang Automobile progressing so fast?

The most incredible thing to the outside world is that the first car announced by Niuchuang Automobile, "Self-Tourer", can be booked in 2022 and delivered in September.

What is this concept? Even Xiaomi made a car, which also set the delivery of the first car in 2024, just announced the brand name, and can get the car in 9 months, which is incredible for the industry.

Combing through the past information, it was found that the rumors of Li Yinan's car building had already existed in early 2021, and the Niu Innovation Energy project may be traced back to 2018, that is to say, the plan to build a car Li Yinan has always existed, but it was announced after the water came to fruition.

Li Yinan's previous resume in investment institutions may solve the problem of funding sources for him. At present, Niu Chuangxin Energy has received $500 million A round of financing from institutions such as Meihua Venture Capital, IDG Capital and KETTLE, and Li Yinan also said in media interviews that "self-travelers" have never been short of money.

However, the analysis also pointed out that with the expansion of cattle innovation energy in the future, there will inevitably be a cost growth problem, such as the cost growth from manpower and venues and industrial chains, and it is not easy to say whether there is a shortage of money in the future.

In addition, the technical team with Maverick Electric as the home has provided great technical and talent support for Niu Innovation Energy, and even Liu Chuankai, vice president of design of Niu Electric, is currently "jumping ship" to Niu Innovative Energy. Li Yinan said that at present, Ziyoujia has a core R&D team of nearly 1,000 people, and has set up a R&D center in Shanghai and a R&D and intelligent manufacturing base in Changzhou.

It is worth noting that Niu Chuangxin Energy did not adopt the traditional new energy vehicle playing method, and adopted the method of rapid entry by acquisition, such as the base in Changzhou was acquired from the Mahayana Automobile Factory, and Niu Chuangxin Energy obtained 180,000 vehicles in one fell swoop.

Thanks to the availability of funds and the early laying of R&D and production chains, the current "Self-Touring Home" has carried out three rounds of engineering trial production, with a R&D test mileage of more than one million kilometers, the first round of winter and summer tests has been completed, and the second round of winter tests is underway. It is not difficult to understand why Li Yinan dared to make a bold statement that the first batch of cars could be delivered next year.

However, the industry also pointed out that the current automobile manufacturing industry is facing the crisis of chip supply, no car company can be spared, Niu Chuangxin Energy will inevitably be affected, and the car manufacturing is extremely expensive, how long can Niu Chuangxin Energy's current 500 million US dollars last is also unknown, and whether the market can pay for it is also full of uncertainties.

Li Yinan founded Maverick Electric, the electric two-wheeler track at that time was not complicated, and now cut into the four-wheeled track, the situation is far more complicated than imagined, how is the future of Niu Innovative Energy, BT Finance and you continue to pay attention.

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