In 2020, the global auto market suffered the impact of the new crown pneumonia epidemic, but Chinese cars in overseas markets showed a good momentum of development against the trend, and the pace of Chinese car companies "going out" has become more and more solid. As a pioneer in the overseas business expansion of automobile companies, China FAW's export sales are rising steadily, overseas factories are taking the lead in setting an example, fist products are well-known at home and abroad, and highlights in global layout and international development are frequent.
China FAW Hongqi H9 exported overseas
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Inspire Chinese strength with the Chinese spirit
History tells us that in order to seek development, we must grasp it well both internally and externally. China FAW, which is actively expanding the global market, has also been committed to internal reform and armed itself with advanced ideas. As a chinese FAW born in New China and raised under the red flag, it must not only go out, but also inherit the "Chinese spirit" and highlight the "Chinese strength".
In October 2021, the leading group of the Party Committee of China FAW went to the History Exhibition Hall of the Communist Party of China to carry out special studies
Looking back at history, a hundred years ago, the pioneers founded the Communist Party of China. It has formed a great party-building spirit of adhering to the truth, adhering to ideals, practicing the original intention, undertaking the mission, not being afraid of sacrifice, fighting heroically, being loyal to the party, and living up to the people. This spirit is passed on from generation to generation and is the spiritual source of contemporary China.
In order to inherit this spirit, the leadership team of China FAW went to Zunyi, Xibaipo, Yan'an, and the History Exhibition Hall of the Communist Party of China to carry out special studies, relive the red memory of the past century, absorb the strength of struggle and progress, and go deep into the front line to visit the market, do good things for the people in the old areas, do practical things for consumers, and inherit the "Chinese spirit" with actions.
In October 2021, the product promotion activity of China FAW Hongqi brand "Shengshi Changhong Banner Yiheshan" was launched
To better demonstrate "China's strength," we must speed up the pace of reform and innovation. In the past three years, China FAW has continued to deepen reform, comprehensively reshaped its organizational structure, management system, operating mechanism and corporate culture, and achieved new achievements in faw's comprehensive innovation drive. In the field of new energy, strengthen the key core technology research, Hongqi E-HS9, Hongqi E-QM5, Pentium NAT, Jiefang J6F pure electric and other products are unique; in the field of intelligent networking, focus on mastering key core technologies, step up the construction of new energy intelligent network innovation test base, "Qizhi Spring City" intelligent network demonstration area and other key projects, Hongqi E-HS9 to achieve L3-level automatic driving, Jiefang brand released J7 the world's first L3-level mass production model. Implement the product innovation strategy of "extreme fantasy, second kill amazing", create a large number of star products that lead the development of the industry and detonate the market, and accelerate product innovation.
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Actively grasp the general trend of globalization
Nowadays, the automobile industry has become the best innovative application carrier for a new round of scientific and technological revolution and industrial transformation, and major economies around the world have begun to carry out a global perspective strategic layout in the automobile industry. In order to achieve a breakthrough in the overseas layout of Hongqi's high-end brand, China FAW has given full play to the advantages of commercial vehicle products and systems, and used a variety of formats to continuously expand the coverage of markets along the route.
At present, FAW's overseas business has covered more than 50 countries and regions along the "Belt and Road" such as Europe, Africa, Southeast Asia, the Middle East and Central Asia, and has set up R&D centers in Germany and Austria. Cooperate in Iran, Pakistan, South Africa, Vietnam, Malaysia and other countries to build factories. The establishment process of many overseas factories has even become a model for Chinese automobiles to cooperate overseas.
For example, China FAW's assembly plant in Karachi, Pakistan, is the first vehicle factory jointly built by Chinese car companies in Pakistan. Under the background of the "Belt and Road" initiative and the in-depth construction of the China-Pakistan Economic Corridor, China FAW took the lead in taking the lead in the layout of more Chinese car companies "going to sea". With the deepening of cooperation, Pakistan, which was previously monopolized by Japanese cars, is now running more and more Chinese cars on the road, which is inseparable from FAW's strategic vision of "daring to be the first".
Another classic example of transnational cooperation is China FAW's Kuha plant in South Africa, which was officially completed and put into operation in 2014. Since its commissioning, the Kuha plant has continued to provide high-quality talents for the local automotive industry, directly creating 240 jobs and indirectly driving more than 1,500 jobs. And with its high quality, sales in the South African market have grown against the trend. In recent years, it has continuously achieved imports and terminal sales of more than 1,000 vehicles, which has been highly praised by the South African government and the local society, and even praised as "a model of Sino-South Cooperation".
China FAW's Kuha plant in South Africa
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Fist products have become a global hit
Through continuous research and development and innovation, FAW's own brands Hongqi, Jiefang and Besturn have achieved world-class in terms of quality, driving, intelligence and experience, and have been favored by the international market.
In July 2021, FAW Hongqi's Riyadh exhibition hall in Saudi Arabia opened
In Saudi Arabia, Hongqi has become the new favorite of "oil tycoons". In April 2021, Hongqi was officially listed in Saudi Arabia, with 46 units traded on the first day of listing, and on July 1, Hongqi's Riyadh showroom in Saudi Arabia was grandly opened, conveying the strongest voice of China's high-end luxury cars to the world.
In September 2021, another self-owned brand car of China FAW, the Besturn T99, was listed in Saudi Arabia, which carries the design concept of light, overhang, ring and thin, equipped with the surging power of 2.0T 224Ps, has a thermal efficiency of up to 39%, has many advantages such as large rear seat + trunk storage space, and is more in line with the car habits of Saudi consumers.
The European market situation is also full of vitality. FAW's flagship product, the Hongqi E-HS9, was very popular in Norway, receiving more than 500 orders as soon as it was listed. Norway has a population of only about 5.38 million, but it is now second only to the world's three largest electric vehicle markets in China and the United States, and the penetration rate of electric vehicles is close to 80%. Hongqi E-HS9 can be so recognized by Norwegian consumers, which is enough to explain its advantages in the global new energy vehicle field.
The Red Flag E-HS9 appears on the streets of Norway
Hongqi's excellent performance in overseas markets has once again proved that China's auto products can sell well overseas. It is expected that China FAW will further develop the market, polish the brand, and let more overseas consumers fall in love with Chinese cars. It also hopes that more Chinese auto brands will enhance their brand power and the influence of Chinese manufacturing with their own practical actions.
Article source 丨 Securities Daily
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