From the news in 2018 that BMW Brilliance is about to produce X5, and then to the change of BMW's stock ratio in China, the domestic BMW X5 has come all the way, the process is also advancing step by step, and the information revealed is also slowly surfacing. If people can only be obscene according to espionage before, then with the recent exposure of the information declared by the Ministry of Industry and Information Technology, the domestic BMW X5 is really going to "start calling out".
The price reduction data is close to the imported BMW X7
From the appearance of the design, this long wheelbase version of the BMW X5 continues to use the family design concept, the classic double kidney grille is perfectly presented, the vertical bar in the net is wrapped in silver chrome, the grille is also decorated with silver bars, plus the grille size is not very large, so it shows a bit of exquisite temperament. The headlights are also familiar to everyone, although it is a domestic version, but from the perspective of the entire front face, the original design has been greatly preserved.
From the side, it is obvious to feel the atmosphere of the new car, the new domestic long-axis version of the BMW X5 body length has exceeded five meters, the wheelbase is also broken through three meters one, which makes the momentum of the whole vehicle greatly increased, compared with the imported version, it is completely hanging level. Compared with the imported version of the BMW X5, it is much longer and is also leading in the same class of BBA models. Its wheelbase has increased from the imported version of 2975mm to 3105mm, which is comparable to the wheelbase of the BMW X7, which is positioned as a large SUV.
The rear design of the new car has many details changes compared to the imported version, such as the rear bumper below adopts a new shape, integrates the tail throat of the two sides, the size of the diffuser is reduced, and the position of the reflector above is also adjusted. Of course, as a domestic extended version, the new car has added the logos of "BMW Brilliance" and "Li" to the rear, indicating its new identity.
Although the changes in space are obvious, the new domestic BMW X5 is expected to continue the configuration of the old model in terms of interior and power. It is equipped with 2.0T and 3.0T engines respectively. Among them, the 2.0T engine comes from the domestic factory, with a maximum power of 200KW; while the 3.0T engine adopts the original imported, the maximum power is 272KW; the transmission part is matched with the 8AT gearbox, and the xDrive four-wheel drive system is provided, and the follow-up is also expected to add a 48V light hybrid system, which can not only improve the power performance when starting to accelerate, but also bring lower fuel consumption.
The price after domestic production is definitely the part that consumers are most concerned about. Not surprisingly, the price of domestic BMW X5L will have a certain degree of downward exploration, after all, the cost of domestic cars is lower, and the cost of long-distance transportation and taxes can be saved in the middle, and the price decline is also a natural thing. Referring to the price of the imported version on sale of 69.99-83.49 million yuan, it is expected that the starting price of the domestic version of bmw X5L will be 150,000 cheaper than the imported model, so that the price of the entry-level model may eventually fall within the price range of 500,000-600,000 yuan.
As far as the current 600,000-level luxury SUVs are concerned, there are only a few models such as Volvo XC90, Lincoln Aviator and Volkswagen Touareg, and the integration of domestic X5 is bound to completely eat up the market share of these "second-tier" products.
The BBA trio competes to roll in to the flagship model
Earlier, there were media reports that BMW would start producing X5 in China in 2022, and the company's statement confirmed the news. Between January and September this year, BMW's cumulative sales in China approached 700,000 vehicles, an increase of nearly 20% over the same period last year, accounting for about one-third of the total sales in Europe, Asia and the United States. In September, BMW Chief Financial Officer Nicolas Peter said he was confident that he thought BMW's sales would increase further next year.
The domestic production of BMW X5 will inevitably roll up the opponent's market, who is the most helpless at this time? The BMW X5 has two main opponents, one is the Mercedes-Benz GLE and the other is the Audi Q7.
Mercedes-Benz GLE terminal price is firm, obviously it believes that the product and user positioning are higher than BMW X5 and Audi Q7, Mercedes-Benz GLE terminal landing price is basically 800,000 or even higher. The starting price of the localization X5 is expected to be around 600,000, and even so, in the face of the GLE with a starting price of 699,800, this price is still very tempting for end users.
Obviously, Mercedes-Benz GLE, which has always had a strong sense of existence, does not think that bmw X5 domestic "self-depreciation" will affect its status. Previously, Mercedes-Benz had the idea of domestically producing GLE internally, but after considering the model positioning and the current good sales status, this idea was cancelled internally.
Compared with the Mercedes-Benz GLE, in fact, more embarrassing is the Audi Q7, which has always been in the flagship SUV market, and the presence of the Audi Q7 after the redesign is not as good as the Mercedes-Benz GLE and BMW X5.
This can be seen from the sales of luxury medium and large SUVs in November, and in general, the three luxury cars of the BBA should be in the top three anyway. But after bmw X5 and Mercedes-Benz GLE took the top two, the third place was actually Lexus RX, with a score of 3533 vehicles to follow the GLE, Audi Q7 actually did not appear in the list.
This means that the sales of Q7 have not even been able to catch up with the Red Flag HS7. The reason is actually very simple, the reason why BMW X5 and Mercedes-Benz GLE can dominate the top two is to rely on the brand power and product power. In contrast, audi Q7, in the context of the current chip shortage, Audi's declining brand influence has a greater impact on the sales of high-end models.
However, from another aspect, although the current new Q7 is a little bit less domineering in design, the Audi Q7 is more cost-effective than the BMW X5 and Mercedes-Benz GLE. If you want to buy this level of products, but at the same time do not like to be ostentatious, the pursuit of low-key, then the new Q7 is still a good choice.
In the automobile market, more and more brands have begun to be localized, and the benefit is naturally that the sales volume is a significant lead, and the lower shopping threshold will attract more consumers. After bmw X5 takes the lead in domestic production, the Audi Q7 and Mercedes-Benz GLE at the same stage may gradually achieve localization in the near future.
After all, in the field of luxury medium and large SUV BMW X5 is a model of sales, the annual sales should also be forced to pressure GLE, Q7 or other models at the same level, and now the price after localization is much lower and more suitable for the needs of Chinese users, for Audi, Mercedes-Benz, is undoubtedly worse, so we can predict that the future domestic X5 after the listing, will play an absolute killing role for Mercedes-Benz, Audi.
The people evaluate the car
It can be clearly seen that the rapid localization process of BMW X5 also benefits from the current relatively good state of brilliance factory. In terms of internal positioning, Brilliance factory is currently second only to the factory in Berlin, Germany, and can also be guaranteed to the greatest extent in terms of quality control and process. At present, the bmw group's two largest production workshops in the world have been completed and accepted in Shenyang, and the rise of the domestic BMW X5 is just around the corner.