Microsoft has been closely aware of the needs of different users, and strives to help users keep pace with the times through technological innovation, quickly integrate into the changing work and lifestyle, obtain more efficient productivity, and make people more focused on creating. Based on insights, Microsoft introduced Windows 11, Office 2021, and a new Surface 2-in-1 device with Windows 11 and Office 2021 - Surface Pro 8 and Surface Go 3. Among them, Surface Pro 8 and Surface Go 3, as the crystallization of Microsoft's scientific and technological innovation, embody Microsoft's experience in the field of two-in-one products, the innovation of Windows 11, and the efficiency of Office applications, ready to inspire every inspiration of users.
On December 14, at Microsoft's winter new tasting meeting in Chengdu, Lu Lin, Director of Consumer Products at Microsoft Greater China, said: "We are very pleased to bring the blockbuster products of Microsoft and our partners to Chengdu. From Windows 11 to Office 2021, to the new Surface 2-in-1 products, and the new generation of Xbox consoles that we launched in China in the first half of this year, our core has always been user-centric, empowering them to be productive and spark creativity. Through our technology and services, we hope to help users capture every moment of inspiration and incubate inspiration into the final creative outcome. We are motivated by the fact that our users use our products and services to make a difference. ”
Lead the innovation of software and hardware, and stimulate the vitality of creation
The new Surface Pro 8 combines the power of a laptop with the flexibility and convenience of a tablet. With its narrow bezel design, the 13-inch PixelSense Flow high-resolution touchscreen helps users get more done on a larger touchscreen, and the Surface Pro 8 has 27% more CPU performance and 54% more graphics performance, making it the most powerful Surface Pro to date. It also features a zero-pressure and ultra-low latency Surface Slim Stylus 2 for a more natural, fluid touch and experience when writing or painting.
The Surface Go 3, microsoft's more portable Surface touchscreen 2-in-1 device, weighs as little as 544 grams and is equipped with a 10.5-inch PixelSense touch display. For those who need to go out and find creative inspiration, they can easily pack the Surface Go 3 in their bag and take it with them without feeling burdensome. Paired with Type Cover and Surface Pen, users can write and paint quickly and accurately with surface Go 3. At the same time, Surface Pro 8 and Surface Go 3 are pre-installed with the new Windows 11 and Office 2021, providing users with a simple and efficient experience.
Windows 11 reinvents the entire user experience with a clean and efficient interface, rich content at your fingertips, great gaming, and innovative device experiences. The centered Start key makes it easier for users to quickly find what they need, while the cloud and Microsoft 365's powerful performance shows users their recently viewed or edited documents so they can quickly continue their unfinished creative work; the Snapped Layout feature makes it easy for users to organize windows and optimize screen space to parallel multiple applications in a clean and tidy layout to view content on demand; and the new Widget Powered by AI and Microsoft Edge browsers, users can stay more up-to-date with the news and information they care about and stay up-to-date with innovation trends.
At the same time, the open and flexible innovative design of Windows 11 can also be well adapted to different forms of devices. At present, many Microsoft partners have launched a variety of new devices based on Windows 11. A number of Windows new-generation PCs from Dell, Acer, Asus, Huawei, HP, Lenovo, Honor, and Xiaomi were exhibited at the tasting event, covering ultra-thin, two-in-one and gamebooks. Diversified equipment forms and product characteristics provide users with a wealth of choices, so that they can choose the most suitable equipment according to their own needs.
In addition, Office 2021 also brings users a more efficient experience and more room for creativity. Compared to the previous version, Office 2021 not only adopts a rounded corner design that is consistent with the Design Style of Windows 11, but also introduces several features that were originally unique to Microsoft 365, such as PowerPoint experts can use the new rich icons, templates, fonts and other advanced creative materials to get more creative inspiration, and the new Microsoft search box helps users quickly find what they need. The new Office 2021 brings a better experience to users and makes authoring more comfortable.
Users can also enjoy more and smarter features of Microsoft 365 through subscription services to better look at work, study, and life. Microsoft 365 combines cutting-edge technologies from Microsoft AI and the cloud to deliver powerful productivity applications that make work and life more creative, organized, and secure. For example, PowerPoint's design inspiration features let users focus on authoring itself, leaving slide layout and beautification to AI for fast, fast, high-speed, high-quality, and quantity; OneDrive with massive cloud storage seamlessly integrates with Office apps, providing peace of mind while allowing users to sync across devices on any device and continue authoring.
Explore the world of the game
In addition to creating, users can also explore the fantasy game world, relax and recharge themselves, and find creative inspiration at the same time. As Microsoft's representative in the field of gaming, Xbox ushered in the 20th anniversary this year, Microsoft Greater China Microsoft 365 consumer products marketing director Lu Lin introduced: "Xbox is committed to creating a game family that belongs to everyone in the world, and let all members of the family enjoy the joy of gaming. "Over the past 20 years, the Xbox community has grown through the power of gaming into a family of joy, inspiration, education, and bonds, connecting friends and family, and providing new ways for people to socialize. Today's Xbox encompasses the vast game ecosystem of Xbox consoles, PC games, Xbox Game Pass services, and the Xbox Cloud Gaming Experience (Beta), allowing every player to enjoy gaming on their preferred platform. Moreover, today, Xbox has 23 excellent game studios and many well-known game IPs.
Since the end of October this year, Xbox has launched "Age of Empires 4", "Forza Horizon 5" and "Halo: Infinity", which have been warmly welcomed and loved by the majority of players as soon as they were released. Among them, "Forza Horizon 5" with its stunning graphics, immersive experience, etc., received a full IGN score, only 10 days after its release, the number of players exceeded 10 million; "Halo: Infinity" was officially released on December 9, and landed on Xbox Game Pass for the first time on the market.
At this year's TGA Game of the Year Awards, three games shined, Age of Empires 4 won "Best Simulation/Strategy Game"; Forza Horizon 5 won three awards: "Best Sound Design", "Best Sports/Racing Game", and "Best Accessible Design Innovation Game"; Halo: Infinity was voted "Voice of The Player" by players. In the future, Xbox will continue to bring more exciting games to players, and these games from first-party studios will land on Xbox Game Pass on the first day of release.
Live up to our commitment to inclusion and sustainability
Not limited to general users, Microsoft also fully considers people with disabilities in its service and product design. According to statistics, there are more than 1 billion people with disabilities around the world, in order to make them able to use the convenience of technology without obstacles, Microsoft has continuously improved the experience of software and hardware products while fully considering their use scenarios and usage habits. Since the early 1990s, Microsoft has developed sticky keys in Windows that are convenient for people with disabilities to create shortcuts, and then to seeing AI image annotation software, and even the Xbox accessibility controller, and the new Surface adaptive suite, digital accessibility has been rooted in Microsoft's engineering DNA. It's all designed to be accessible to people with disabilities, so that everyone has the same rights and abilities to enjoy the conveniences of technology.
At the same time, Microsoft's scientific and technological power is not only concerned with people themselves, but also on the environment on which all mankind depends. Growing environmental concerns make it imperative to advance sustainability, and last year Microsoft made the biggest commitment the company has ever made— Microsoft's commitment to carbon emissions by 2030— and by 2050, it will eliminate the carbon emissions it has emitted since the company's founding in 1975. While announcing its commitment, Microsoft is also fulfilling its commitment with practical actions.
The recently launched Microsoft Marine Eco Mouse is part of Microsoft's commitment to "achieve carbon negative emissions by 2030", and its shell is made of a new resin made of marine recycled plastic, which is the first time Microsoft has used marine recycled plastics for the manufacture of consumer electronics, and every two mice is equivalent to recycling a plastic bottle from the ocean. At the same time, the packaging box of Microsoft Marine Eco Mouse also uses 100% recyclable materials, made of natural fibers, and does not contain any plastic.
Moreover, according to Lu Lin, Microsoft has opened the technology to all enterprises and organizations interested in using the technology to produce marine environmental protection products through partners, and Microsoft hopes to encourage more enterprises to contribute to environmental sustainable development.
Microsoft's mission is to "empower every person and organization in the world to achieve extraordinary things." Whether it is hardware such as Surface and marine eco-friendly mouse, software and services such as Windows 11 and Microsoft 365, or commitments and efforts to promote sustainable development, Microsoft always hopes to bring the power of creation and change to the world through products and services, through action and innovation, to achieve the extraordinary of everyone and every organization.
Upstream journalist Gu Li intern Li Zhijiao