The highly anticipated Beijing 2022 Winter Olympics is finally coming – on the morning of December 3, the State Council Information Office held a press conference saying that the Beijing 2022 Winter Olympics are scheduled to open on February 4 and close on February 20, and all preparations are in place. This is another international event of national concern and global attention, and as an Olympic partner and a leading enterprise in the health food industry, Yili has long been ready to help athletes prepare for the Winter Olympics with nutritional innovation.
Recently, the first theme forum of the Sports Nutrition Branch of the Chinese Society of Sports Science was held in Beijing. As one of the project undertakers of the national key research and development plan "Science and Technology Winter Olympics", Yili shared the latest research results at the forum.
Yili shared the latest research results of the "Winter Olympics of Science and Technology" that accompanied the Olympic Games for 17 years, and Yili promoted the construction of a healthy China
In fact, compared with other sports, the training of ice and snow athletes is very difficult, how to achieve scientific diet and reasonable nutrition is the key to sports nutrition technology to help the Winter Olympics. Since the successful bid for the Winter Olympics, "Science and Technology Winter Olympics" has become one of the keywords in the preparation of the Winter Olympics.
The cause of sports also carries the heavy responsibility of national prosperity and national rejuvenation, sports are strong, China is strong, and national fortune is prosperous. As the leading enterprise in China's health food industry, Yili also assumes the responsibility of promoting the progress of sports, and Yili has been associated with the Olympic Games for 17 years, and is also the only company in China that meets the Olympic standards and provides dairy products for the Olympic Games.
Yili has been practicing what he preaches, using his strengths and abilities to "cheer and cheer" for China's sports industry. For example, during the Beijing Winter Olympics, Yili was entrusted by the Institute of Sports Medicine of the General Administration of Sport and undertook part of the special work of the "Science and Technology Winter Olympics", responsible for the research and application of winter project meal replacement foods, ready-to-eat foods and sports nutrition.
Athlete dietary nutrition has always been the key to the athletic performance of athletes, nutrition is to ensure the need for athletes' nutrients and maintain physical fitness of the most important material basis, for training and competition plays an important role in guaranteeing. Especially in the Winter Olympics-related events.
In the past, Chinese athletes in winter sports lacked a safe and clear nutritional food program, in order to solve this problem, in order to achieve the goal of scientific nutritional supplementation for key athletes, Yili according to the needs of athletes in different sports in training and competition for nutrition (food) supplements, through the selection of food raw materials or nutritional function factors, scientific formula, the use of advanced food technology, etc., research and development of meal replacement foods, ready-to-eat foods and sports nutrition foods suitable for winter sports athletes.
At present, Yili has developed and marketed a series of high-quality products suitable for meeting the nutritional needs of winter Olympic athletes, such as sugar-free and high-protein plant milk, beneficial yogurt containing bifidobacterium lactis lactis bl-99, and Miaozhi pocket cheese.
Among them, plant milk adopts the world's leading low-temperature oxygen insulation grinding technology and steam instantaneous sterilization technology to extract soybean nutrients and achieve a protein content of more than 6.0g per 100mL of products. The product adopts the world's first "Wo Li Shuangqing" precipitation reduction technology, bringing mellow and smooth good taste, no minimalist formula with sucrose, ultra-high quality protein and potassium sodium and other electrolyte ingredients, to meet the supplementary needs of high-quality plant nutrition, especially suitable for sports, fitness, and attention to body management.
At the same time, the project team relies on the National Sports Nutrition Testing and Research Center to carry out scientific product efficacy tests among professional athletes such as cross-country skiing, football, basketball, table tennis, swimming, race walking, taekwondo and strength sports, and conducts in-depth research in the fields of improving physical function, improving athletic ability, digestive health and intestinal microbiota regulation, and providing nutritional protection for athletes, coaches and officials from all over the world with scientific and technological innovation in the field of health.
In fact, since 2005, Yili has become China's first and only dairy Olympic partner. Over the past 17 years, with the Olympic Games, Yili has also moved towards its goal of "entering the top three of the global dairy industry in 2025 and reaching the top of the world in 2030"; and all the way, Yili has also insisted on actively taking responsibility, building a global wisdom chain, gathering global wisdom resources for collaborative innovation, providing scientific and nutritional support for the Athletes of the Winter Olympics, "cheering" for the Winter Olympics, and helping the construction of a healthy China.
Not only that, Yili also promotes the Winter Olympics experience to consumers' lives and actively promotes the cause of national health. For example, Erie has launched the Erie Winter Olympic Academy for four consecutive years. Through the construction of Olympic-level venues, equipment, professional guidance and nutritional protection, Yili allows the general public to personally feel the Olympic-level ice and snow experience, activates the public's enthusiasm for the Beijing Winter Olympic Games and ice and snow sports, and allows the whole people to experience the spirit of the Winter Olympics.
"Global Wisdom Chain" to help prepare for the Winter Olympics with innovation
Yili can undertake the "Science and Technology Winter Olympics" project, in fact, it is inseparable from its strong innovation strength.
If you are familiar with this brand, you will know that Yili has created a "global wisdom chain" covering leading R&D institutions in Asia, Europe, Oceania, the Americas and other places, and under the synergy of such global wisdom, Yili can continuously develop and upgrade new products to meet the multiple needs of consumers for high-quality products.
Specifically, Yili's "global wisdom chain" not only integrates the world's high-quality natural resources, but also integrates the world's talents and intellectual resources to establish a global wisdom chain. It is through the application of big data and intelligent manufacturing, the integration of global wisdom and standards including China, the use of digital means and international standards to reconstruct the global division of labor, the integration of milk sources, research and development, production, logistics and terminal retail and other global industrial chains, open up upstream and downstream industries, across different countries and regions, to achieve the world's best resources and wisdom of the agglomeration and integration.
By the end of 2020, under the role of the "Global Wisdom Chain", Yili ranked among the top three in the world's top ten global patent applications and invention applications, becoming an innovative highland leading the revitalization of the dairy industry.
Such a "global wisdom chain" has helped Yili improve its core competitiveness and find its own position in the global dairy market. From the financial report, in 2021, Yili shares operating performance continues to exceed market expectations, in the first three quarters of 2021, the company achieved a total operating income of 85.007 billion yuan, an increase of 15.23% year-on-year; net profit of 7.967 billion yuan, an increase of 31.82% year-on-year, not only exceeded market expectations, but also showed a new growth trend. It is worth mentioning that Yili's net profit in the first three quarters of 2021 exceeded that of the whole of last year.
Not only that, Yili's global wisdom chain also helps the dairy industry revitalize and promote the development of the industry, and provides consumers with more high-quality and nutritional needs, thus hindering comprehensive health and ensuring public nutrition. As an Olympic partner, Yili is also using its R&D strength and innovation ability to provide higher quality nutrition for Olympic athletes, and in the process of preparing for the Beijing 2022 Winter Olympics, it will achieve better sports performance with a more scientific and innovative way of nutrition supply.
It's not just a short-lived practice of innovation. In the future, Yili will still exert such innovative spirit and research and development strength, integrate Olympic technology into Yili products, so that consumers can also obtain scientific and healthy products in their daily lives, so as to promote the construction of a healthy China.