At the opening ceremony of the Beijing Winter Olympics, 32-year-old Su Bingtian passed the flame to the athletes of the Winter Olympics as a torchbearer, and at the Beijing Winter Olympics, 17-year-old Su Yiming made a splash and won gold on the men's big jumping platform on snowboarding, helping the Chinese delegation win a record sixth gold medal.
Today, the big and small "Su Shen" from the "Double Olympics" is in the same frame on social media - the two Yili spokesmen have used their strength to break the monopoly of Europe and the United States and create history. Behind their shining Olympic games is the better physical fitness brought by scientific training and healthy diet, and it is also the result of Yili's continuous provision of nutritional support and assistance for enterprises like Yili that have joined hands with China's Olympic cause for 17 years.
We believe that when the double Olympic Games turn over the page of glory, China's participation in ice and snow sports will not stop, and Yili will also boost the national nutrition and health cause and china's Olympic cause to continue to step onto a new level.
Wen / Yan Bin
Edited by / Guo Yang
01
17 years and 17 years old:
Yili joined hands with the Olympics all the way, and nutritional support Su Yiming shined
Su Yiming, fly up!
In the final of the men's big jump in snowboarding at the Beijing Winter Olympics, China's Su Yiming won the gold medal with his outstanding performance in the first two jumps, which also helped the Chinese delegation set a winter Olympic record for the number of gold medals. At the age of 17, he is the first Winter Olympic gold medalist in the history of Chinese snowboarding, and the youngest Winter Olympic gold medalist in Chinese history, achieving a historic breakthrough on the world's top stage in ice and snow.
Su Yiming, who began learning to ski at the age of 4, was widely known for starring in the small plug in "Wise Tiger Mountain". When the opportunity to compete in the Winter Olympics at home appeared, Su Yiming, who chose to focus on the ski field, used his amazing talent and unremitting efforts to create a series of shining moments:
Burton is the youngest contestant in the U.S. Open;
The world's first athlete to complete the ultra-difficult internal rotation 1980 grab action;
The youngest snowboarder to enter the club in 1980;
……
And his best "coming-of-age ceremony" – the Olympic gold medal!
"Fighting is shining" is Yili's powerful slogan to help Chinese Olympic athletes. Su Yiming's growth experience is the most convincing and true interpretation of this sentence.
When Su Yiming appeared, most people saw through the screen that he was pedaling a veneer and flying immortals outside the sky, but outside the public eye, seven or eight hours of training a day, and several snowboards were broken in a week, which was the silhouette of his ten-year training. However, no matter how many falls, no matter how many injuries he has suffered, Su Yiming always stands up again and again, pedals on the snowboard, and returns to the snow track that belongs to him.
Since the ancient hero came out of the youth, this Chinese young general has won the recognition of the world with his own strength, showing the vigorous vitality and beautiful future of China's ice and snow sports.
An interesting fact is that Yili, a brand endorsed by 17-year-old Su Yiming, also happened to be in the 17th year of its cooperation with China's Olympic cause.
Since the signing of the contract with the Beijing Olympic Organizing Committee in 2005, Yili has provided uninterrupted nutritional support for nearly 40 Olympic teams and tens of thousands of Olympic athletes in the past 17 years. As the only official dairy partner of the Beijing 2022 Winter Olympic and Paralympic Winter Games, Yili has always supported Chinese Winter Olympic athletes to shine in the arena with Olympic quality and nutrition.
From another side, Yili's 17 years met Su Yiming's 17 years old, and the overlap of the two numbers is not entirely coincidental.
In the 17 years that Yili has witnessed the development of Chinese sports, it is also the era of China's competitive sports and Olympic achievements, the development of mainland sports is more scientific and systematic, and Chinese Olympic athletes have more scientific training methods, healthier dietary arrangements, and better physical fitness. Whether it is the Summer Olympics or the Winter Olympics, whether it is Su Bingtian breaking the monopoly of European and American athletes on the 100-meter track, or the record 6 gold medals in the Winter Olympics so far, we have the strength to break the wrist with the strong sports in Europe and the United States.
At the same time, yili after the Olympic Games has also found the origin of product innovation - the Olympic Games, which has become a huge thrust driving the spurt innovation of Yili products.
In 2006, the year after Yili held hands with the Olympic Games, Jindian Organic Milk was born, which is one of the representative products of "China's High Quality Natural Milk";
The Shuhua milk, which came out in 2007, is the first high-hydrolyzed low-lactose milk with a hydrolysis rate of up to 90%, which overcomes the world problem of Asian lactose intolerance, and was once called "world-class good milk" by Samaranch;
The new product "Golden Collar Crown", which is the same year as the Beijing Olympic Games, not only derives its name from the Beijing Olympic Games, but also opens up the future market of Yili infant milk powder;
In 2014, Yili launched the Greek yogurt Ammushi, inspired by Greece, the birthplace of the Olympic Games;
With the approaching of the Winter Olympic Games, Yili takes the Olympic quality as the basis and fully integrates the elements of the Winter Olympics, and many of its brands have launched customized products for the Winter Olympics, many of which are popular with the popularity of the ice piers;
In addition, in order to serve the strict vegetarians among the Winter Olympic athletes, the "Plant Selection" series of plant milk was also released after three years of creation.
It can be seen that Yili and China's Olympic cause have found each other's value and development thrust for each other in a long period of cooperation, and formed the most suitable partner.
For Yili, the requirements of Olympic quality, the endorsement of athletes, and the development of national nutrition are constantly promoting the world's leading food enterprises to innovate products, enhance competitiveness, meet more diversified nutritional needs, stand with the Olympics, and even lay the brand genes of this enterprise; for China's Olympic cause, Yili's high-quality nutritional support has also participated in all aspects of the development of sports, allowing athletes to continue to create good results, and also allowing the world to see the competitiveness and product strength of Chinese enterprises.
Chinese sports, the Olympics, Yili, Su Bingtian, Su Yiming, the first few disconnected tracks, but because of the stories that have been happening in the past seventeen years, they have a series of shining moments today. Yili not only nourishes the Olympic athletes with actions, but also spiritually encourages the whole people to participate in the movement, showing the responsibility of the national enterprise.
02
Nourishing Olympic athletes and inspiring participation:
Shuangao enterprises demonstrate responsibility and responsibility
17 years ago, Wu Dajing finally had his first pair of ice knives. Previously, because of family constraints, he always wore unsuitable second-hand ice knife training, and 17 years later, Wu Dajing's pair of calloused, scarred, and vicissitudes-ridden feet were screened on social media.
Ordinary people unimaginable hard work is followed by Wu Dajing and Chinese athletes shining moment, this year's Beijing Winter Olympics short track speed skating men's and women's 2000 meters mixed relay event, Wu Dajing and his teammates tacit cooperation, shining short track speed skating field, for the Chinese sports delegation to win the first gold of the Beijing 2022 Winter Olympics, he himself is 4 days 11 battles, trying his best, surpassing himself, interpreting the meaning of "fighting is shining".
Not long ago at the Tokyo Olympics, Yili put forward the slogan "The power of the past is the light of the moment", which conveyed the fighting spirit of the Olympic Games and athletes at the right time, and deeply touched the hearts of countless Chinese people. After experiencing the "power" of the whole people, looking at the Beijing Winter Olympics, Yili shouted out the slogan of "Olympic quality I shine at this moment", helping athletes and even the whole people to "shine" the Winter Olympics and the stage of life. At this point, from "preparation" to "charging" to "shining", Yili played a trilogy of Winter Olympic narratives.
On February 10, after winning the silver medal in the freestyle ski aerial skills mixed team competition, Jia Zongyang, who made a mistake, burst into tears. But who wouldn't be touched by his struggle? In order to continue his career after being seriously injured, Jia Zongyang was implanted with 2 steel plates and 22 steel nails in his legs during the operation. "Iron Man"-like legs support him to continue to fight, and finally overcome his past self, shine on the field, and touch hundreds of millions of people.
Whether it is Wu Dajing or Jia Zongyang, whether it is an athlete who competes for gold and silver or a worker behind the scenes, the moment of brilliance needs the accumulation of time and the support of all walks of life. Since holding hands with the Olympics, Yili has been adhering to the goal of nourishing life vitality, ensuring athletes and well-being and nutrition, supporting the Olympic cause and promoting sports and health beliefs.
Yili not only supports the Chinese Legion nutritionally in the Olympic arena, but also actively pays attention to and encourages the lives of the people with practical actions outside the arena, pays attention to different groups, accompanies practitioners from all walks of life to work hard, and witnesses every shining moment together.
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Embracing the Post-Olympic Era:
Healthy China, nourish the future
Looking back at the successful bid for the 2015 Beijing Winter Olympics, we still have the small events of the Winter Olympics that have not yet been carried out, and the overall ice and snow industry and competition level are still far from the international ice and snow powers. At that time, the mainland put forward the goal of "bringing 300 million people to participate in ice and snow sports" and made a solemn commitment to the international community.
In 2017, Yili took over the banner of helping to promote ice and snow sports, and joined hands with the Beijing Winter Olympic Organizing Committee to establish the Winter Olympic Academy to jointly popularize and promote ice and snow sports. For four consecutive years, the Erie Winter Olympic Academy has attracted 100 million people to participate, contributing to China's ice and snow industry. From the initial ice and snow experience, to the later champion-level teaching, to the early enjoyment of the Olympic-level venue, carrying the expectations of the whole people, Yili has always gathered elements such as the Winter Olympics, ice and snow, and national sports, step by step to set off the national ice and snow atmosphere.
Finally, the Statistical Survey Report on 'Driving 300 Million People to Participate in Ice and Snow Sports' shows that from the successful bid for the Winter Olympics to October 2021, the number of participants in ice and snow sports among residents nationwide was 346 million. In just a few years, the promise of "promoting and popularizing ice and snow sports among 300 million people" has been realized, and the once niche ice and snow sports have continued to "expand south and west to the east" and fly into the homes of ordinary people.
At the same time, our athletes have participated in 7 major events and 15 sub-events, of which 35 are participating for the first time, and the 6 gold medals so far have also created the best record in the history of the Chinese delegation in the Winter Olympics.
Behind this, it is inseparable from the concerted efforts of the government, enterprises and all sectors of society, and Yili, which continues to promote ice and snow sports and nutrition to help athletes, also continues to contribute.
The Olympic Games is a top sports IP with a history of more than 100 years, and if you want to walk hand in hand with it, you need to combine the brand concept and the Olympic spirit and continue to cultivate deeply. "Insist on doing difficult and correct things" - whether it is the continuous construction and upgrading of the Erie Winter Olympic Academy, or the blowout innovation of its own product line, Yili has adhered to and interpreted the "long-term doctrine" for 17 years, closely combining the brand concept, product innovation and the Olympic spirit, taking advantage of the Olympic Games, and establishing a brand model for growing together with the Olympic Games.
In the 17 years that have accompanied the Chinese Olympic Games, Yili's own brand value has been continuously improved, becoming a food group that ranks among the top three in the world, and writing a benchmark for Olympic quality. Guiding its own development with the Olympic spirit, Yili has applied the Olympic standards to all aspects of product quality control, continuously enriched the product layout and quality trust, and delivered the Olympic quality products that serve the global Winter Olympic athletes to hundreds of millions of ordinary consumers.
In the long-term cooperation, the same frequency resonance with the Olympic Games has become the due meaning of Yili's development. From joining hands with China's Olympic cause 17 years ago to the future that can be expected, Yili is extending its sense of corporate responsibility from the competition field to daily life. "Su Yiming" is one of the hundreds of millions of consumers nourished by Yili, and it is also a concrete embodiment of Yili's commitment to join hands with the Olympic Games and devote themselves to China's sports industry.
The participation of 300 million people in ice and snow sports is only the beginning, not the end. From the opening ceremony to fully demonstrate the self-confidence of big countries, to the post-00 athletes to take over the torch, we look forward to the journey of Olympic athletes to shine more brightly, and we believe that in the post-double Olympic era, Yili will continue to promote the continuous development of China's ice and snow and olympic cause, accompany every ordinary you and me in the field of life to shine and shine, and realize the dream of "letting the world share health".