Text / Huang Mengting
Edited by / Guo Yang
At 8:00 p.m. on the fourth day of the Lunar New Year of the Tiger, the opening ceremony of the Beijing 2022 Winter Olympics will be officially held at the Bird's Nest at the National Stadium. This "simple, safe and wonderful" opening ceremony will surely leave countless shining moments, and "Double Olympic Director" Zhang Yimou also "spoilers" in advance, and the biggest highlight of the opening ceremony is the "ignition ceremony" created in a hundred years. In the spring, the ice and snow heat up, and the 100-minute opening ceremony and the 16-day Winter Olympics have aroused the expectations of hundreds of millions of Chinese.
Looking back at the night of Beijing on August 8, 2008, the song of the song, the dream of the five rings, the blue planet, the gorgeous scroll, the colorful fireworks bloomed along the central axis of the capital... The unparalleled summer of 2008 in Beijing is still repeatedly mentioned by domestic and foreign audiences today, casting a lot of confidence for us to welcome back the Olympic Games again.
From 2008 to 2022, there is a company that has also accompanied the way, always taking national health and physical strength as the original intention, showing the world the healthy physique of Chinese and showing our high-spirited and confident style - that is, Yili, the only official dairy partner of the Beijing 2022 Winter Olympic and Paralympic Games, has walked hand in hand with the Olympic Games for 17 years, writing a new milestone in China's dairy industry.
This time, Yili uses "Olympic quality I shine at this moment" to help write the resonance of the era of everyone's Olympic Games, everyone's nutrition, everyone's health, and everyone's shining.
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Tribute to the people + centennial Olympics first ignition,
The opening ceremony is scheduled to be named
From 2008 to 2022, from "Welcome to Beijing" to "Together to the Future", the Olympics have witnessed great changes in China, and today's richer and more confident China, the way of telling stories will be based on the future, based on the common vision of all mankind, interpreting the new Chinese story of "what we can do together".
According to Zhang Yimou, the opening ceremony of the 2022 Winter Olympics, with 3,000 actors and 100 minutes, compared with the 15,000-person, four-hour opening ceremony of 2008, we no longer use the tactics of the sea of people, but instead "pay tribute to the people".
For example, the warm-up session of the opening ceremony is a sports life that the whole people like to hear. The 30-minute "Marching Square Dance", without a host and stars, the performance team composed of 5-70s as the protagonist, is divided into six levels and layer by layer, and the thriving national fitness picture slowly unfolds.
Rehearsal performance of the opening ceremony of the Beijing Winter Olympics (Source Xinhua News Agency)
As the biggest suspense of the opening ceremony, the ignition ceremony has always been the most anticipated link. Zhang Yimou said, "The way of igniting the fire and even the way of the torch stand is one of our most daring designs and changes, which has not yet appeared in the history of the 100-year Olympic Games." The ignition ceremony of this "centennial Olympic initiative" is worth looking forward to.
Looking back at the successful bidding of the Beijing Winter Olympics, we still have the small events of the Winter Olympics that have not yet been carried out, and the overall ice and snow industry and competition level are still far from the international ice and snow powers. Today, the promise of "promoting and popularizing ice and snow sports among 300 million people" has been fulfilled, and we have successfully achieved a full-event participation in the Beijing Winter Olympics. Behind this, it is inseparable from the concerted efforts of the government, enterprises and all sectors of society.
Among them, Yili, as the official partner of the Beijing 2022 Winter Olympics, took the lead in taking responsibility, and jointly with the Beijing Winter Olympic Organizing Committee began to create the "Yili Winter Olympic Academy" in 2017, which will benefit more people in ice and snow sports in a few years, and continuously promote the participation of the public ice and snow crowd.
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Let the public be one step closer to ice and snow,
Yili helps more people realize their dreams of ice and snow
After successfully bidding for the Beijing Winter Olympics in 2015, the mainland put forward the goal of "bringing 300 million people to participate in ice and snow sports" and made a solemn commitment to the international community. This is because all along, due to the restrictions of venues, climate, teachers, equipment and other conditions, the participation of the masses in ice and snow sports on the mainland is not enough, and it is quite difficult for the whole people to popularize ice and snow.
In the face of such difficulties, in 2017, Yili took over the banner of helping to promote ice and snow sports, and founded the Winter Olympic Academy that year, attracting a total of 100 million people to participate in the four consecutive years, continuously contributing to China's ice and snow industry. Such impressive achievements are inseparable from Yili's original intention of always focusing on promoting ice and snow sports, and is committed to bringing everyone a champion-level ice and snow experience with creative forms of expression.
In order to solve the rare problem of ice and snow venues, the Erie Winter Olympic Academy moved ice and snow sports to the center of the city, so that ordinary citizens can feel what ice and snow are in their daily lives. At the same time, it also built ice and snow flights for United Nations Airlines, went to Switzerland to learn ice and snow sports, and built a national ice and snow alliance, giving people new opportunities to dare to taste and unlock skiing skills.
After perfecting the initial experience of ice and snow, the Winter Olympic Academy set up an "Olympic team" coach, inviting dozens of world champions such as short track speed skating Olympic champion Wu Dajing, short track speed skating world champion Han Tianyu, snowboard world champion Liu Jiayu as platform coaches, and even specially invited world snowboard king Sean White to teach hand in hand at the ski resort, providing a solid growth soil for the vigorous development of ice and snow sports.
Sean White became a ski instructor for the kids
After consumers fell in love with ice and snow sports, Yili embarked on a new upgrade from "participation in ice and snow for all" to "olympic games for all". A year before the start of the Beijing Winter Olympics, consumers were led to enter the Winter Olympic venues to enjoy the top ice and snow experience, and to feel the equipment and atmosphere of the Olympic venues one step ahead.
Looking back on the history of The Yili Winter Olympic Academy, from the initial ice and snow experience, to the later champion-level teaching, to the early enjoyment of the Olympic-level venue, Yili has always gathered elements such as the Winter Olympics, ice and snow, and national sports, and used the teams from all walks of life that have served the Olympic Games to customize and serve every public, so as to realize the connection between ice and snow sports and the whole people. Carrying the expectations of the whole people, Yili and consumers, step by step, set off the national ice and snow atmosphere, and look forward to the arrival of the Winter Olympics.
According to the Statistical Survey Report on 'Driving 300 Million People to Participate in Ice and Snow Sports', from the successful bid for the Winter Olympics to October 2021, the number of participants in ice and snow sports among residents nationwide was 346 million. In just a few years, the once-niche ice and snow sports have continuously implemented the "south exhibition westward expansion and eastward expansion", with the help of the government, public institutions and social forces such as Yili, "flying into the homes of ordinary people".
In 2022, Yili has brought a new brand proposition of "Olympic quality, I shine at this moment", adhering to the adherence to quality, continuing to provide users with quality products and services, and accompanying every consumer who trusts Yili to shine the Olympic moment belonging to China.
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From the Summer Olympics to the Winter Olympics,
Yili witnessed China's Olympic cause moving towards new glory
From fully supporting the long-term training and preparation of nearly 40 Summer Olympic and Winter Olympic teams, accumulating tens of thousands of Chinese Olympic athletes to provide a steady stream of nutritional reserves, to using the Winter Olympic Academy as an open platform to help 300 million people participate in ice and snow sports, to the service guarantee team relying on 60,000 Yili people to the front line of the Winter Olympics under the guidance of the corporate concept of "Yili is quality"...
For 17 years, Yili has always been a supporter and companion of China's Olympic cause. As a "double Olympic enterprise" that gloriously served the Beijing 2008 Summer Olympic Games and the Beijing 2022 Winter Olympic Games, Yili witnessed the vigorous development of China's Olympic cause along the way.
On the brand activity side, Yili did not miss every important time node in the countdown to the Beijing Winter Olympics. 500 days of 60,000 Yili oath ceremony, 400 days of the first launch of the "Beijing Winter Olympics Sports Icon Treasure Box", 300 days of vigorous brand advertising support, 100 days of "100 days to achieve a small dream" brand short film... Yili has always accompanied the Olympic Games, witnessing the Chinese Winter Olympics industry entering a new stage.
At the same time, Yili has also grown at the same frequency as the Olympic Games in product innovation and quality.
In 1996, Yili specially launched the torch ice cream for the Olympic Games, which has since opened the prelude to the love affair with the Olympics;
In 2006, the year after the Hand in Hand Olympic Games, Jindian Organic Milk was born, which is one of the representative products of "China's High Quality Natural Milk";
In 2008, the golden crown infant with the brand name derived from the Beijing Olympic Games appeared, which represented Yili's standard of realizing the Olympic Games and allowing Chinese babies to win at the starting line;
In 2014, Yili introduced Greek yogurt Ammushi, inspired by the birthplace of the Olympic Games, and the love affair with the Olympics continues;
In 2022, Based on the quality of the Olympic Games, Yili fully integrated the Elements of the Spring Festival and the Winter Olympics, and launched the "Beijing 2022 Winter Olympics Special Suit" covering all categories of Yili.
Guiding its own development with the Olympic spirit, Yili has applied the Olympic standards to all aspects of product quality control, continuously enriched the product layout and quality trust, and delivered the Olympic quality products that serve the global Winter Olympic athletes to hundreds of millions of ordinary consumers.
In the 17 years that have accompanied the Chinese Olympic Games, Yili has continuously improved its brand value and become a food group that ranks among the top three in the world, writing a benchmark for Olympic quality.
The Team of Erie Winter Olympic Torchbearers assembled and set off
In this upcoming ice and snow feast, we will show the world a more relaxed and more confident China, in the eyes of hundreds of millions of people, Yili will also be in the "Olympic quality, I shine at this moment" brand new proposition, to help the Beijing Winter Olympics smoothly, promote the continuous development of China's ice and snow industry. At the Beijing Winter Olympics at our doorstep, Yili and we look forward to devoting ourselves to one moment after another of hard work, looking forward to participating together and witnessing another shining of the nation and the country.