As the saying goes, there is no road in the world, and the more people who walk, the more they have the road. The same is true of the automotive industry, some brands are nothing, and there is something that is passed down...
Chery is not good, Volkswagen advanced, Land Rover is an Indian car, I believe that everyone has more or less heard of the people around them mentioned, which can be said to be the three most widely circulated impressions in the car market, but in fact, the credibility is not high, are illusions.
Chery can't
Until now, it is not difficult to see some netizens asking questions about "whether Chery can do it in the end", mainly divided into three aspects, on the one hand, is the sales line? The answer is simple, ten years ahead, not quite now. Ten years ago, Chery was the first in China, and no one will not know this, right? With the advantages of the crushed version brought by QQ and other explosive models, Chery has also had an era of day and day, and the later models deviate from the market hotspots, fall behind significantly, and gradually remove from the first echelon. Although there has been momentum to return to the track recently, there is still a certain gap compared with the brands of the first echelon.
Can't get a car? The second aspect is mainly to ask whether the quality of Chery cars is ok, and the anecdotal thing about Chery is mainly the impression of "Chery Chery repair queue", which is greatly discounted, that Chery has a high failure rate and queues at the repair point. In fact, a little understanding knows that at that time, Chery was still called SAIC Chery, and Volkswagen were repaired in the 4S shop of SAIC Group, and the repair queue only stated that the repair car did need to be queued, or that it was a complaint that the queue took time, not about the quality.
Does technology work? The third point is mainly asked about Chery technology, whether the car-making technology is OK, Chery does not have to do too much action, and the degree of autonomy of engine technology alone is enough to prove Chery's success at the technical level. From the first Acteco model engine, to the ECT15 series, which is famous for its thermal efficiency, and then to today's Kunpeng power system, Chery's engine is not only one of the top ten engines, but also a well-deserved first echelon of independent research and development. From these three aspects, Chery's failure is really an illusion.
Volkswagen Premium
Volkswagen this car is more advanced, the source of this sentence believes that many people know, the owner may not have expected, his own mediocre reason for buying a car, until now widely circulated.
Is the public high or not? To look at two aspects, first of all, in terms of model design, Volkswagen Premium is standable. One-piece body, laser welding, no common black rubber strip, the visual effect is even better. And from tens of thousands to millions, it is a family design language, although the matryoshka dolls are really useful, the sense of grade is born, and it is indeed more atmospheric than the same level of models, which is the same as Mondeo's use of Martin's face.
From the perspective of the model itself, is Volkswagen still advanced? At the configuration level, Volkswagen is actually not high-end, especially the low-end entry-level model, the price is more expensive than the same level of models, but the configuration is not comprehensive at all, after all, the price also includes the impact of Volkswagen's brand premium factor. Therefore, the phrase "volkswagen high-" cannot stand up, at least half and half.
Land Rover Indian car
The land rover founder probably never imagined that the label of the Land Rover Indian car would be as deeply rooted in the hearts of the people as its off-road strength, or more out of the circle. Nowadays, there is even a strange picture, as long as the word Land Rover appears, there will inevitably be an evaluation of Indian cars. So far, the most controversial thing about the Land Rover brand on the Internet is not the quality, but the place of belonging. Whether Land Rover works or not is no longer important, because belonging to the place, think you can't do it, you just can't do it - most netizens are this kind of psychology.
In fact, in addition to the first few years of entering China, because of the unfamiliarity with the brand and the fanatical pursuit of models, resulting in the deviation of the brand background understanding, in recent years, the automotive industry has become more and more transparent, land Rover brand ownership has long been no secret, and only the brand use rights belong to the Indian Tata Group, land Rover's core factory, or the place of origin, or the United Kingdom, even in the foreign rankings, Land Rover's country division is also the United Kingdom rather than India. You can feel the Land Rover model and then put forward real evaluations and suggestions, because the place of belonging is directly blocked to give bad reviews, no less than regional discrimination, not to mention that people are still British cars.