To achieve the goal of "double carbon", relying on the existing technology path, it is difficult to fully achieve, we must develop new technologies, to intelligence, to data management to seek breakthroughs. The road of digital and intelligent transformation and green development has laid the foundation for FAW to answer the "question of destiny". In the two major fields of passenger cars and commercial vehicles, China FAW is forming a complete power projection chain by digital intelligence.
Written by 丨 Zhang Min
Edited 丨tian grass
Produced 丨 Automan Media
When the time was turned back to the beginning of 2021, the major automobile OEMs did not expect that the "lack of core" would last for such a long time, from temporary "lack of core", to the normalization of "lack of core", and then to the spread of the "chip shortage" in the whole industry. Today, industry experts generally believe that the problem of "lack of core" in automobiles will be significantly improved within a year.
However, the "lack of core" may only be a small crisis temporarily encountered by China's auto industry, and the goal of "carbon peaking and carbon neutrality" is the "threshold" that the entire industry needs to really face.
With the announcement of the "double carbon" target in China, the industrial policy at the national level has been intensively implemented. In October this year, the State Council issued the "2030 Carbon Peak Action Plan", which once again pointed out the direction for the future development of China's automobiles.
At the same time, post-95s and post-00s consumers are entering the market on a large scale, although their market energy has not yet occupied the mainstream, but it only takes about 10 years, they will certainly become the main force of automobile consumption. And 10 years later, it is also the key year of carbon peaking in 2030.
China's auto industry is facing both external and internal pressures. For any car company, the "comfort zone" is getting smaller, and if it can't keep up with the rhythm in this decarbonization change, it is likely to face the fate of being eliminated. For independent car companies shouldering the responsibility of revitalizing the national automobile industry, it is more necessary to take the initiative strategy, take a step ahead, explore a new road, and respond to the questions of the times in the automobile industry with practical actions.
As the "eldest son of the new Chinese automobile industry", the answer given by China FAW is: implement digital and intelligent transformation and take the green and low-carbon road.
1
China FAW's thoughts and actions
The biggest difficulty in achieving the "double carbon" goal in the automotive industry is that it is difficult to fully achieve the goal by relying on the existing technology path. New technologies must be developed, to be intelligent, to help data management, and the task node must be "front-ended", that is, to achieve the carbon peak target in 2030 in advance, leaving enough time room for follow-up new technology research.
As early as November 2020, China FAW released the "Innovation • 2030" R.Flag Technology Development Strategy" to specifically elaborate the implementation path of China FAW in green, low-carbon and digital intelligence transformation.
The Hongqi brand is the core business leader of China FAW and also plays the heavy responsibility of revitalizing the national automobile brand. Therefore, whether China FAW can achieve green, low-carbon and digital and intelligent transformation, we must first look at the red flag.
Xu Liuping, secretary of the party committee and chairman of China FAW, said at the press conference of China FAW's "14th Five-Year Plan" development plan and technological innovation strategy in July this year that by 2025, new energy models will account for 40% of FAW Hongqi. Once the actual sales of new energy models reach 40% (non-penetration), the carbon peak target has been exceeded.
Xu Liuping, Secretary of the Party Committee and Chairman of China FAW, delivered a speech at the press conference of China FAW's "14th Five-Year Plan" Development Plan and Technological Innovation Strategy
For the automotive industry, Carbon Peak relies on the improvement of fuel vehicle fuel efficiency and thermal efficiency, also relies on the post-life cycle of new energy vehicles (including low emissions after the vehicle goes off the production line), and relies more on green deployment in the production stage.
In terms of technology, China FAW has achieved more than 20 core technology breakthroughs such as "three electrics" system integration technology and control software and hardware technology, lightweight technology, and efficient dual-motor hybrid system; in terms of ecology, China FAW has created a future smart green city vehicle ecosystem - EcoLin5, which integrates the new energy intelligent vehicle industry chain as the core chain and the "five chains" of new consumption chain, intelligent green transportation travel chain, smart energy chain, and new infrastructure chain, stringing together the carbon emission management of the new energy vehicle life cycle.
"In the process of accelerating mankind's move towards the digital society and China's economic and social development will be fully transformed to green and low-carbon, China FAW is guided by the new development model of EcoLin5 'five-chain integration' and vigorously promotes the reform and innovation of management thinking and management mode around 'business empowerment, product intelligence, ecological wisdom and data value-added'." At the just-concluded 2021 China Entrepreneur Boao Forum, Liu Yigong, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, said that China FAW will focus on promoting digital and intelligent transformation.
Liu Yigong, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, spoke at the 2021 China Entrepreneurs Boao Forum
The so-called digital intelligence, that is, to let intelligent data management, empower the whole business, and project capabilities to intelligent products.
Having power is one thing, projecting power is another level of concept. To this end, China FAW has established a "data base" to pull through procurement, design and development, program management, production and product data, from the leadership of the group to project managers, field managers, to designers, engineers, and then to the whole process node of the factory, to achieve limited data sharing. That is, create a Data Services Layer.
In this way, project management, production processes and product research and production and marketing data are at hand. The data combination is ever-changing, effectively presented in front of the relevant personnel, and can also indicate where the node problem is, what the shortcomings are, and the solution path is about to come out.
The effect of this has compressed the command level, so that the management can "hear and see" the situation on the "front line", and through authorization, mobilize resources to solve problems, quickly promote the process, and achieve "systematization, indexation, data, connection, and intelligence" in one fell swoop, let data speak, let data come alive, and let data play an unprecedented value in decision-making.
At the same time, by creating a customer ecological cloud platform, we build a digital contact point covering the entire journey of customer consumption, so as to achieve direct access to customers and form a closed loop.
2
Promote FAW Hongqi to lead the whole chain
The core of digital intelligence is to make "number" and "wisdom" have a fusion effect, the former drives the latter, and the latter empowers the former.
This is the connecting role played by the digital department of the enterprise, that is, the data center. FAW executives called it "hand in hand in business and data departments." The results of efficient management are more reflected in the marketing level, and consumers lack awareness of this. If marketing in the past tended to be artificial face-to-face dialogue, now after promoting online channels, consumers will still rely more on "face-to-face" communication.
The difference is that the background data automatically captures the customer label data, and the selling point and competitor benchmarking information are popped up to the marketing consultant. Personalized and highly targeted marketing methods have become a multiplier at the marketing level, and consumers can intuitively feel that the consultant business is skilled, professional and has a strong sense of service.
What makes consumers more perceptive is the speed of product launch and the impression of the product itself. The independent R&D department represented by FAW Hongqi organizes multi-field and multi-professional personnel across regions in the structural development product line to work together in a collaborative development environment, and everyone shares a BOM process. Design changes trigger the whole process of data changes, traceable, verifiable, from the design to the product life cycle management.
The unified and efficient development process supports FAW's product development and production process to be efficient and low-carbon, which not only accelerates the speed of product innovation, but also has the ability to achieve fast and high-quality delivery. This is the result of mastering the factors of production in the whole chain.
This year, the FAW Hongqi Prosperity Factory with an annual production capacity of 200,000 units was erected in Changchun, which is a green, low-carbon, intelligent and flexible new energy intelligent automobile manufacturing plant built in accordance with the world's leading design and manufacturing concept, and also one of the practices of FAW to build a green manufacturing system and build a green manufacturing plant.
China FAW Hongqi prosper factory
Inadvertently, FAW Hongqi has become the global leader of digital intelligence in the whole production chain. Let China FAW's R&D, production and marketing power be effectively projected onto products. At present, FAW Hongqi has successively launched new energy models such as Hongqi E-HS3, E-HS9, E-QM5 and so on.
Positioned in the world's first high-end pure electric sedan E-QM5 tailored for "Wonderful Travel", with more than 200 patented technologies, it supports both power exchange mode and charging mode, and emits only 103 grams of carbon dioxide per kilometer, which is the core carrier of Hongqi brand's implementation of the "five-chain" EcoLin5 integration of new development model and carbon peak carbon neutrality strategy.
The revival of the Hongqi brand is the first step in Faw's intelligent digital transformation of China FAW, and as a lesson, China FAW will also transfer its digital capabilities to the whole group.
3
Let commercial vehicles also embrace "double carbon"
Another highlight of Faw's digital innovation is commercial vehicles. According to the "double carbon" goal, FAW Jiefang has also formulated the "Blue Road Strategy" (15333 plan), that is, in 5 commercial vehicle scenarios, through 3 new energy paths, to achieve 3 major areas of layout, for customers to establish 3 new energy service systems.
FAW Jiefang will focus its production capacity on pure electric vehicles and power battery production bases featuring "zero carbon factories", hydrogen energy industry clusters and "wind and solar energy". That is, starting from the source of production, to achieve low-carbon discharge throughout the life cycle.
Commercial vehicles are different from passenger cars, and the former has high-frequency use scenarios, resulting in greater dependence on energy replenishment facilities. Through "vehicle-to-electricity separation", China FAW provides customers with battery-free chassis, provides a power mode for batteries, and allows users to reduce costs in operation through facility support. To this end, FAW Jiefang is promoting the establishment of commercial vehicle replacement standards and sharing platforms with competitors.
In terms of digital intelligence, FAW Jiefang plans to complete the development of new platforms equipped with modular chassis, intelligent assemblies, ultra-low wind resistance cabs, and centralized EE architectures by 2030 to realize the "exclusiveization of the vehicle platform" of new energy. Through the three-step process of "electrification of traditional vehicles", "intelligentization of core assembly numbers" and "exclusiveization of vehicle platforms", we will realize the "first in China and the world-class" in new energy vehicle products.
In terms of electrification, FAW Jiefang has focused on the layout of hybrid products, and has developed products with P0, P2, PS and other configurations, which can increase the fuel saving rate of the system by 9%-30%; at the same time, actively layout new energy vehicle business such as fuel cells and power batteries, master relevant product development, integrated control and manufacturing technologies, and make technical reserves for the future comprehensive electrification of the industry.
For example, in the just released "Liberation Of Wisdom Power Domain", Jiefang Power will master the main powertrain technologies such as efficient traditional combustion engines, efficient hybrid special engines, fuel cells, etc., and will realize more fuel-efficient, smarter and more reliable vehicles through the "Liberation Of Smart Power Domain" control technology in the future.
Through the continuous formulation and deployment of the "Liberation Chuangling" plan and the "Liberation of Smart Power Domain" brand, FAW Jiefang is committed to transforming from a vehicle manufacturer into a provider of smart transportation solutions. Its "Columbus" plan is an open platform covering driverless trucks, smart factories, and smart distribution, and its core is the development of autonomous driving technology. On the basis of strengthening self-research, FAW Jiefang also unites "external intelligence" to achieve "intelligent ecology" faster.
It is not difficult to see that faw-liberated digital intelligence is performing in time, fully supporting the development goals of the industrial chain and intelligent transportation system of China's manufactured 2025 intelligent networked vehicles.
In the two major fields of passenger cars and commercial vehicles, China FAW will form a complete power projection chain of "digital intelligence" and is producing a "ripple effect". Consumers in both major fields have already generated good feedback on the digital intelligence advocated by China FAW. From January to 11 months this year, Hongqi's sales reached 261,400 units, an increase of 46.7% year-on-year; from January to August this year, Jiefang sold 370,600 vehicles, an increase of 2.91% year-on-year, of which 306,900 heavy-duty trucks, an increase of 4.72%.
China FAW Digital Production Control Center
The "double carbon" target is not an abstract indicator, let alone at the expense of falling living standards. Green travel systems, smart city construction, matching huge energy replenishment and intelligent transportation facilities, will strongly contribute to the realization of beautiful China.
The road is obstructed and long, and the line is coming; the line is not quitting, and the future can be expected. Nowadays, the development of the automobile industry is in the transformation of the 10 years, is China's car companies passively accepting, or seizing the opportunity to find a new road? A series of explorations and practices of China FAW have a strong reference significance for the entire automotive industry, and its digital and intelligent transformation and green development path are becoming clearer.
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