As the leader of domestic new energy vehicles, BYD began to get involved in the plug-in and hybrid car market very early, and after a long accumulation period and growth period, it finally ushered in an outbreak in the past two years, and its plug-and-mix models continued to be hot. Especially in the 150,000 yuan SUV market, BYD Song PLUS DM-i with low prices, advanced hybrid systems, and balanced product strength, welcomed by many young consumers, since march this year, vehicles have been in short supply, the longest pick-up time is even 45 days. So the question is, why can Song PLUS DM-i continue to sell well? Now that we are approaching the end of the year, hasn't the terminal market of Song PLUS DM-i improved? Next, we will talk about this topic in combination with car purchase discounts and car purchases.
The single store sold 167 units a month, and the Song PLUS DM-i sold 38 units
Judging from the sales data in October this year, BYD's "Song New Energy" (including Song PLUS New Energy and Song Pro New Energy) sold more than 16,000 vehicles in October this year, and the cumulative sales volume from January to October exceeded 70,000 vehicles, of which Song PLUS DM-i sales accounted for a considerable proportion, and this achievement is quite good even in the entire 150,000-yuan SUV market.
By investigating the sales data of BYD's 4S stores in Beijing, we learned that one of the stores sold a total of 167 vehicles last month, and Song PLUS DM-i sold 38 vehicles, accounting for nearly 23% of the total sales in the store, which does not calculate the sales of Song PLUS EV.
In the Song PLUS DM-i model series, the best selling is the "2021 DM-i 110KM Flagship PLUS", which is the two-wheel drive version of the top model. Compared with the low-end model, this car has more full-speed adaptive cruise, 12.3-inch full LCD dashboard, front seat ventilation/heating, passenger seat adjustment, etc., at the same time, the "2021 DM-i 110KM flagship PLUS" pure electric mileage is also higher, reaching 110km, and the motor power is also a little larger. Of course, the price is not much more expensive than the medium and low-end models, so the price is better.
No offer, pick up the car must wait at least one month
BYD Song PLUS DM-i is currently not very much in the terminal market, not only no discounts, but also a long pick-up time, the specific details are as follows:
First, buy a car in full
There is no discount in the whole series, taking the "2021 DM-i 110KM Flagship PLUS" as an example, the hard cost includes insurance costs (about 5000 yuan), license fees (1000 yuan), and the final landing price is about 175800 yuan.
Second, installment / replacement car purchase
There is also no discount for installment car purchases, but it provides a minimum down payment of 30%, 24 months of interest-free installments, almost a down payment of 50940 yuan, and a monthly payment of only 4953 yuan. Bydy provides a replacement subsidy of 6,000 yuan for replacement car purchase, of course, the appraisal price of the old car is subject to the 4S store, and the details can be seen in the following table:
In terms of color, BYD Song PLUS DM-i "gray, white" two common colors sell best. In terms of vehicle sources, Song PLUS DM-i is still the same as before, the car pick-up cycle is long, and the pick-up time of the hot-selling models even takes 30-45 days, which is still in the case of the chip crisis has eased, in other words, booking cars now cannot guarantee that they can pick up cars years ago.
No discount + long pick-up time, only blame the same level without opponents?
According to our survey, most of the consumers who buy BYD Song PLUS DM-i are young people with families, half of whom are men and women. Such users are more concerned about the fuel consumption, space and configuration of the vehicle when buying a car, and the young and fashionable appearance is also the focus of their attention when buying a car.
ASD Song PLUS DM-i as a plug-and-mix compact SUV, the use of BYD's most advanced super hybrid system, fuel consumption, power can be taken into account, but also able to carry out pure electric endurance, while low power state, can also achieve ultra-low fuel consumption. More importantly, users do not need to rely too much on charging piles, even if they use gasoline, they can have a good fuel consumption performance, which is different from other plug-in models.
The reason why BYD Song PLUS DM-i is difficult to find, the car cycle is long, no discount, in addition to the strong product force, reasonable price, almost no opponent at the same level is also a major reason, such as Lynk & Co 06 new energy, the price is close to it, but the level is not equal, the driving experience can not be compared with song PLUS DM-i, geely Xingyue new energy Price is high, 1.5T three-cylinder plug-in mix system although fuel-efficient, but still lost some power performance. Therefore, a number of factors are superimposed, and the current situation of Song PLUS DM-i has no preferential treatment + long pick-up time is difficult to change in a short period of time.
Finally, we summarize the car information of Song PLUS DM-i:
BYD Song PLUS DM-i maintenance cycle of 7500 km or 12 months, small maintenance price of 395 yuan, three years of driving 60000km maintenance costs about 4395 yuan, an average of about 1465 yuan per year, in the same level is a normal level, and there is not much difference because it is a plug-in hybrid model.
In addition to the problem of using the car, the vehicle salvage rate is also more concerned about everyone, but because bydir Song PLUS DM-i has been on the market for less than a year, there is almost no second-hand car source on the market, plus the new car is also a car is difficult to find, and there is no discount, so even if there is a second-hand car, I believe that the retention rate will not be too much different from the new car, and there is not much reference significance for everyone.
summary:
From the current situation of domestic new energy vehicles, there are many advantages of plug-in and mixed models, the price is reasonable, there are not too many conditions for using cars, power fuel consumption can also be taken into account, of course, there is a more important point is in Shanghai, Shenzhen and other limited cities, can be on the "green card", in other words, you can have the qualification to buy a car. In addition, compared with other plug-and-mix models, BYD Song PLUS DM-i can be said to be the most cost-effective plug-and-mix SUV that everyone can buy at the lowest cost. Therefore, from this point of view, how much discount, the long time to pick up the car naturally becomes a secondary issue, as long as there is a car to buy, the user waiting is also worth it.