The first porcelain art cultural festival of Dehua International Ceramic Art City was held
Prosperous Porcelain Capital A city porcelain hundred museums tour
Dehua International Ceramic Art City
Such as the Porcelain Life Museum Art Museum
■ Morning Post reporter Chen Xiaofen Zhuang Lixiang
Correspondent Lin Wanqing Li Hongtu Text/Photo
The world's white porcelain looks at China, and Chinese white porcelain looks at Dehua. On the morning of December 10th, Dehua International Ceramic Art City held the first Porcelain Art Culture Festival, which marked the official "departure" of the International Ceramic Art City (hereinafter referred to as "Porcelain Art City"), which is positioned as the "Global Ceramic Gathering Place and Porcelain Capital Cultural Living Room". In the afternoon of the same day, the media collection group visited the Song and Yuan Dehua Kiln Exhibition Hall, such as the Porcelain Life Museum Art Museum, the Yijia Art Museum, etc., to feel the unique ceramic cultural charm of Dehua.
Bring together the national ceramics at a glance of famous masterpieces
The Porcelain Art City has 4 floors, with different ceramic display categories, bringing together dozens of national and provincial master workshops such as Qiu Shuangjiong, Chen Mingliang, Lian Zihua, etc., and opening a fine ceramics hall, an international ceramics museum, a Wujiao cultural and creative bookstore, a ceramic handicraft experience workshop, etc., which can be described as porcelain everywhere.
As soon as you enter the Porcelain Art City, a ship carrying various types of porcelain is particularly eye-catching, and the prototype of this ship is "Nanhai No. 1". The Dehua blue and white porcelain on the sunken ship tells tourists about the prosperity of the thousand-year-old Dehua kiln and tells the story of Dehua porcelain going to the world.
"Here brings together hundreds of ceramic enterprises, tens of thousands of exquisite porcelain products, it fills the gap in Dehua County has no high-end ceramic exhibition platform, will become the leader of Dehua new business circle." Chen Maolin, chairman of porcelain art city operation management co., ltd., told reporters that porcelain art city is dominated by dehua well-known ceramic brands, covering products from eight major ceramic production areas such as Jingdezhen, Tangshan, Liling and other countries across the country, and there are currently more than 150 ceramic businesses at home and abroad, and traditional sculptures, artistic ornaments, daily ceramics, craft ceramics, cultural and creative products, etc. in the mall are dazzling and complete. Tourists from outside the country can "dig to the end" of ceramic artworks and daily porcelain from all over the country. In addition to appreciating porcelain, the Wuyao Cultural and Creative Bookstore in the Porcelain Art City can not only find the most complete and professional ceramic books, but also enjoy a cup of special coffee in the bookstore.
Dehua has always actively explored diversified markets and dared to innovate. In 2020, the Internet "live broadcast +" has become a new marketing model, fully empowering all walks of life. Dehua ceramic merchants also seize the Internet live broadcast outlet, change the marketing method, and strive to achieve consumption growth against the trend. The Dehua County Government has been more active in introducing a number of excellent Domestic Internet marketing platforms, which has broadened the channels for the sales of Dehua ceramics. On the day of the event, the reporter saw that the business of multiple live broadcast rooms in the "live broadcast base" in the porcelain art city was hot.
Global ceramic distribution center Porcelain capital cultural parlor
In order to further expand and strengthen the world's porcelain capital, Dehua launched a five-year action plan for the development of the ceramic industry, and the construction of the International Porcelain Art City is one of the "No. 1 projects". The total investment of the project is about 450 million yuan, covering an area of 42 acres. Among them, the porcelain art city, porcelain art street and basement construction area totaling 63,000 square meters, based on the brand value of the ceramic industry in dehua, the world's ceramic capital, is built according to the specifications of the national 4A ceramic cultural tourism scenic spot, and is supported by a ceramic museum, a ceramic expo center, a tourism distribution service center, a ceramic culture experience center, etc.
As an important carrier to promote high-quality catch-up, Porcelain Art City is positioned as a global ceramic gathering place and porcelain capital cultural hall, with "ceramic culture" as the core, and will become the world's leading ceramic industry professional market and ceramic cultural tourism characteristic block. "The project takes ceramic marketing display as the theme and the expression of the artistic charm of Dehua ceramics as the main feature, and is a ceramic culture and creative industry base that Dehua strives to build." Chen Maolin introduced that this new commercial complex for Dehua will not only enhance the urban functions of Dehua and add new impetus to the development of the urban economy, but also comprehensively improve the urban quality of Dehua and become a new landmark and a new engine for development of the city.
In order to promote the high-quality development of the urban economy and create a new growth pole of the urban economy, Dehua County explored cooperation with large commercial operators and successfully introduced the Longen Dehua Wanda Plaza project. Porcelain Art City will cooperate with Wanda Project to perfectly integrate local ceramic culture and commercial empowerment to create a ceramic cultural tourism circle with international influence, an art exchange gathering area, and a high-end talent gathering place.
According to reports, the Porcelain Art City will operate through five major sectors such as cultural and creative empowerment, science and technology empowerment, cultural tourism empowerment, education empowerment, and promotion empowerment, and make overall planning for a series of activities such as high-end exhibitions, expositions, forums, and cultural and creative competitions, to further enhance the added value of ceramic products and promote the transformation and upgrading of the ceramic industry.
Source: Southeast Morning Post