The Ministry of Industry and Information Technology's latest batch (49 batches) of new energy vehicle models list has come out, and the most important model among them is the pure electric flagship sedan from the "car inventor" Mercedes-Benz - EQS.
Different from the previous EQC, EQA and other oil-to-electric models, this Time Mercedes-Benz EQS was born on Mercedes-Benz's latest EVA pure electric platform, and the new car showed the background of Mercedes-Benz's "king of luxury cars" in terms of appearance, interior, power, etc. Then this car can win the favor of local tycoons after being officially listed in China on December 17?
To tell the truth, if the "three-pronged starlight" logo on the front of the car is covered, it is estimated that not many people can recognize that this is a Mercedes-Benz flagship sedan. To know that in the product planning inside Mercedes-Benz, EQS and S-class are the same level of models, but the difference is that one is a fuel car, the other is a pure electric model, but it can be clearly seen that the two cars have almost no place in the same place, before the S class left for fans tough, atmospheric appearance modeling disappeared, the new car looks very rounded, the overall in line with the design language of pure trams, but to impress the former S-class users, this is really difficult.
It is not difficult to deny that in the brand flagship model, consumers want luxury brands to design the model to be atmospheric and recognizable, but from the models in recent years, the design level of Mercedes-Benz, whether it is a fuel vehicle or a new energy vehicle, has declined. For a detailed example, the current Mercedes-Benz S-class triangle taillights were spat at by users, but EQS put the triangular shape of the light group on the front of the car, anyway, the new car such a front face Xiaobian is unacceptable, I don't know what everyone thinks?
The side of the Mercedes-Benz EQS also abandons the traditional sedan style, adopts a hatchback shape, and in order to give full play to the space advantages of the pure electric platform, the whole vehicle uses a front short rear suspension layout, the wheelbase reaches 3210mm, and the internal riding space is very good. It can be seen that Mercedes-Benz wants to break through the design language of traditional fuel vehicles on EQS, but the styling of the flagship S-class in the past is deeply rooted in the hearts of the people, and although the new car design is more fashionable, it has also lost the aura of the once flagship car.
Moreover, the entire design language of EQS or the symbol of some pure electric vehicles is a design trend dominated by Tesla and new car-making forces, and Mercedes-Benz has not been able to escape this trend and has become their catch-up in the field of pure electricity.
Interior part, Mercedes-Benz EQS is also deeply rooted in the "true transmission" of the new forces of car manufacturing - the larger the screen, the stronger the sense of technology, a complete oversized screen, through the entire driving platform, supplemented by leather wrapping, wood grain trim and other luxury materials, the entire interior looks highly technological, graded. Here is not to find stubble, but Xiaobian (fuel car die-hard fans) really want to ask Mercedes-Benz, in addition to such a large screen in addition to show off skills and "light pollution", how practical is it?
In the power and endurance part, Mercedes-Benz EQS does reflect the strength of the brand's pure electric flagship, with a maximum power of 245kW and a peak torque of 568N·m for low-end (rear single motor) models; a maximum power of 385kW and a peak torque of 856N·m for high-end (front and rear dual motors), and an acceleration time of 4.3 seconds (vehicle weight 2.69 tons) per 100 kilometers. According to the different capacity of the battery pack, the cruising range (NEDC working conditions) of the new car is 720km, 813km and 849km respectively, and the endurance anxiety can be greatly reduced.
If you look at the product strength of the new car alone, Mercedes-Benz EQS is undoubtedly very capable, and the power, endurance, configuration, interior design, etc. are still first-class (the standard of the new forces of car manufacturing). It is just that Mercedes-Benz as the "inventor of the car" is highly expected, but the first model produced from the pure electric platform, the brand pure electric flagship - EQS has undoubtedly not reached the expected level.
I remember that when Mercedes-Benz released the W222 (chassis code) Mercedes-Benz S-Class, it used to advertise the slogan of "car inventor, invent the car again", which was really domineering and could not be refuted.
So why Mercedes-Benz lost on EQS is obvious, Mercedes-Benz has the "king of luxury cars" idol baggage, the new car and the S-class are the same level of models, so in the pricing must be close, even if Mercedes-Benz knows that EQS's product power is also at a level with the new forces of car-making, but the consumer's long-term "praise" (mark-up), so that Mercedes-Benz lost itself, so that the product force is not bad but the price is too high The embarrassing situation will suppress the consumer's expectations for EQS.
To take a more straightforward example, if you had enough budget, would you put the Mercedes-Benz S-Class and buy an EQS for the same price? You may wish to write the answer into the comment area or give you a reason for buying EQS.