Source: Guangxi News Channel
In recent years, the blind box with anime as the main shape has quietly become popular among young teenagers, and the gameplay has set the functions of blind box, collection, social interaction, and battle.
The reporter visited and learned that the most popular blind boxes for children at present mainly have two types: cards and model handmade.
Exchange cards, the price of a single package ranges from 1 to 5 yuan, each package has 8 cards, the cards will be classified according to rarity, the more expensive the blind box the greater the probability of issuing rare cards.
In the stationery store near the Nanning trading floor, the reporter also found that the unit price of this blind box even reached 20 yuan / bag.
Nanning Xingning District Jinan Lufeida Stationery Shop Clerk Ms. Zhang: These are collected, this kind of twenty or thirty yuan they like very much.
Young students become the main buying group Guiding rational consumption is the key
In the afternoon after school, the reporter met many children who came to choose blind boxes in the stationery store near Xinghu Primary School in Qingxiu District, Nanning City.
Aunt Ren's grandson is a big fan of blind boxes and buys them almost every day. In this regard, Aunt Ren was very helpless.
Nanning citizen Aunt Ren: Too expensive we are not willing to buy for him, we also know that waste of money, no way, everyone to buy, don't you buy? His mother took it and threw it away, lost it and bought it.
There are also people who don't buy it. Ms. Sun's daughter is 7 years old this year, and she has also bought a blind box of cards for a period of time, and after Ms. Sun knew about it, she resolutely stopped her daughter's behavior.
Nanning citizen Ms. Sun: Reason with her, this kind of fact has no meaning for your growth, she feels that after understanding, she will slowly accept.
The "unknown" attribute is the selling point Rational consumption is the key
Why are toy blind boxes so attractive to teenagers?
Social researchers say that the unknown properties of the blind box are its selling points, and while bringing surprises, it is also easy to indulge in gambling-like pleasures.
In addition, if the surrounding students are buying toy blind boxes, adolescents are prone to a comparison psychology and follow the trend of consumption, so it is recommended that schools and parents should actively intervene to avoid excessive addiction of children.
Reporter | Ling Lin Huang Liang