The retrograde thinking in "Heavenly Dao" and the people who know the layout are terrible

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The TV series "Heavenly Dao" mainly tells the story of Ding Yuanying's wisdom to help a small village get rid of poverty and become rich.

What is poverty alleviation? Different definitions of this outcome do something completely different!

Give them a sum of money, is it out of poverty?

Find them a job, is it out of poverty?

Building a factory in the village and letting them all come to work is not out of poverty?

Ding Yuanying understands that poverty alleviation is to provide long-term work for villagers! And it's for yourself, not for others!

So after much deliberation, he defined the goal as:

"To be a sound company, let the villagers supply the company, let the giants cooperate with the company to provide stable orders, has achieved the purpose of poverty alleviation!"

Why did he set such a goal? For details, you can see the previous article: "Before Ding Yuanying does things, we must first consider this matter"!

What we want to talk about today is Ding Yuanying's retrograde thinking, how did he achieve this goal step by step?

Can we learn from his thinking?

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What is retrograde thinking?

For example, one of my nephews wanted to work at Huawei when he was in high school, specifically he wanted to go to Huawei to work on mobile phone hardware development!

After having this goal, he must first figure out Huawei's requirements for talents! First, he learned through Huawei's recruitment information, and second, he went to understand with his brothers and sisters who were already working at Huawei!

After understanding it, he knew several necessary conditions for going to work at Huawei!

First: preferably 211 or 985 college related majors

Second: relevant development or internship work experience

So how will this kid spend his high school career? Definitely stare at a few 211 or 985 schools first!

How will this kid spend his college career? I will definitely go to the corresponding internship unit!

What would this kid think of learning now? Math English must be learned well!

Backward thinking is a necessary condition for finding a result! And work hard for it!

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Ding Yuanying's goal: to be a sound company, let the villagers supply the company, let the giants cooperate with the company to provide stable orders, and have achieved the purpose of poverty alleviation!

The most important condition for achieving the goal: the giant cooperates with the company

Why should an already well-known industry giant cooperate with a small broken company with you?

Can you help him scale up the company?

Can you help him increase sales?

What great core technology do you have?

If a giant wants to "support" you, is there only these three possibilities? In fact, there is also a possibility that you threatened him!

It's like doing a certain news of social software, social software is his lifeblood, once the same thing appears on the market, what will he do? Either kill these social software in the cradle or buy them up!

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How do you make the giants feel like you're threatening him?

Prerequisites: Ding Yuanying's giant selected in the TV series is called Lesheng, and the reason why this company can have a place in the market is that it is cost-effective!

If Ding Yuanying's products can break their impression of "cost-effective" in the minds of consumers, will they successfully threaten him?

Imagine that you opened a hamburger shop on a street, and your shop has two killer skills, one is delicious and not expensive, and the other is the exclusive secret recipe beef cake! You are very confident, making hamburgers, cheaper than me, cheaper than me, cheaper than me, not as good as me!

At this time, a few young people came to you to buy beef cakes, and you saw that these people were new to entrepreneurship, had never done business at all, and smiled contemptuously: You think that if you buy my beef cakes, you can start a business and open a store? Joke!

As a result, these young people, using your hamburger meatloaf, also indicated that they are imported from your home, but the sale is much cheaper than your home, are you going crazy?

Therefore, in order to threaten Le Sheng, there are two necessary conditions:

First, your product is enough forks and excellent quality;

Second, consumers know that your products are more cost-effective than Le Sheng!

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In the TV series, Ding Yuanying talked to his friends as early as two years before this incident:

My friend said: With your 1.8 million funds and a group of farmers, how can you fight with Le Sheng, who has 65 million assets? Is it possible?

Ding Yuanying said: Le Sheng is because of the sharpness of the spear and does not need to use a shield, I have neither a spear to attack nor a shield to defend, so I can only borrow Le Sheng's spear!

I want to set up a stall in Beijing, use Berlin, London, Paris three cities as childcare, let Sleek company as a thug, let the media, the court coax, let The Earl Electronics Company fall into the well, and spend a little money from the bowl of Le Sheng Company is possible!

At the beginning, this conversation is very pleasant to listen to, but it is not very understanding, if we reason backwards, then we understand!

One of the necessary conditions to threaten Le Sheng is that your product is good enough and of excellent quality!

How? Our products have several professional certifications, through the mouth of a third party said we are very cattle! (Childcare in Berlin, London and Paris)

What else? Our products are international top suppliers! (Let Slack be a thug)

To threaten Le Sheng, the second necessary condition is that consumers know that your product is more cost-effective than Le Sheng.

How? Le Sheng's spear is value for money, we use his equipment, but it sells cheaper than him!

What else? At the big exhibition, let consumers know that we use Lesheng equipment, but it is much cheaper than him!

This media is not a big boss, isn't the news spreading?

And the consumer? When I saw the news, I was grumpy, I thought that Lesheng was the king of cost performance, it turned out that their products were very profitable, and there was always a feeling of being "deceived".

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Once the news is exposed and consumers begin to be dissatisfied, what will the company do in the first place? What will the company's competitors do?

Under normal circumstances, it is not directly throwing a lawyer's letter to sue the other party for unfair competition!

And the competitors? If the boss of the dragon is threatened, he will definitely stand on the opposite side and help the defendant!

If Le Sheng loses the lawsuit, then for this company, the best choice is only one: acquisition or cooperation with the other party!

Here's a flowchart of retrograde inversion!

Why do different patterns have different endings? Why is it that a person who knows how to think backwards, as long as you are in his layout, all your behaviors are preset by him?

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Ding Yuanying Company has several small shareholders, they are all music enthusiasts, because they admire Ding Yuanying as a person, so they also participate in this company.

When Ding Yuanying told them that a sharp price reduction at the exhibition had reached a sensational effect, what did these shareholders think?

The first sharp price reduction means not making money, and the second large price reduction means provoking a "war"!

And the opponent is still the giant of the industry, isn't this a death? So they all withdrew their shares and chose to escape!

And for Ding Yuanying? The whereabouts of these people are not important from beginning to end, they are not a necessary condition for the success of poverty alleviation!

To share with you a case, 10 years ago, the 3Q war, when a certain company was already the top existence in the industry, and 360 was just a small Internet company.

Isn't the 360 team afraid of a certain news? Of course, I am afraid, I am afraid to death, people have money and power, how can they not be afraid!

But why does Boss Zhou have to fight?

It can be said that Boss Zhou "saw" the ending, whether he defeated or won, he won!

Because what Boss Zhou really wants is not to win, but to let more users know 360 and use 360! Let the capital look at 360, so that it can be listed!

That's the real goal!

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This is the second article dismantled by The Way of Heaven

Next articlerefted article, let's talk about a few fascinating places in this TV series!

What are cultural attributes? Why is the Heavenly Dao a cultural attribute, and mastering this is equivalent to mastering the wealth code!