Nanchang, the portion of restaurant dishes is too popular, the pot can not fit, netizens: good to want to eat
After the outbreak of the epidemic, many restaurant owners complained that the business was not as good as before, and the business decline was serious.
Many shops in the streets and alleys have closed their doors, and even no one has taken over them for many years, but there are also some restaurants whose business is not affected, but it is becoming more and more popular.
In Nanchang, Jiangxi, there was recently a restaurant that became popular because the portion of dishes was too large, and many netizens said after seeing it: "This boss is a sincere person, and the portion of dishes is so much that I want to eat." ”
Restaurant owner Zhang Ze said that due to the impact of the epidemic, the store business is not good, so he immersed himself in the development of this new dish, the portion is full, although the dish is low profit, but it has brought considerable traffic to the store.
Relying on this dish, the restaurant has won the love of a large number of diners and formed a good reputation in the local area, so that the store has been able to bring stable income from the brink of bankruptcy to the present.
A beef jerky pot dish, the portion is too full, even the copper pot can not fit, such a large portion of the price of 68 yuan, enough for two or three people to eat, has become a must order dish at every table.
There is not only beef in the dish, but also shrimp, ham sausage, chicken, vegetables, tofu and other dishes combined at the bottom, plus charcoal in a copper pot, which can be eaten while heating, which is very refreshing to eat in the cold winter.
Zhang Ze, the owner of the restaurant, said that such a dish does not make money, only enough for the cost of the dish, but relying on this dish, the restaurant has a certain popularity in Nanchang, has a good reputation, thus driving the growth of store business.
Many customers will send this full of dishes in the circle of friends after eating in the store, the portion of the dish is so large, it quickly became popular in the circle of friends, many netizens said after seeing it: "The owner of this store is too real, so many portions, too affordable."
Zhang Ze said that this restaurant has been open for 3 years, and the business was still good when it opened in 2019, but in 2020, due to the impact of the epidemic, the business of the store has declined seriously, and the money earned before has been put in in 2020.
The store business is not good, the loss is every day, in the face of empty restaurants, Zhang Ze chose to change.
The original dishes have been upgraded, and this dry pot large beef smorgasbord has been launched, which is very rich in dishes, as many as nearly 10 kinds, and displayed in the form of copper pots, so that customers can intuitively feel the weight of this dish.
After the outbreak of the epidemic, people's consumption concepts are also subtly changing, from the original advanced consumption to rational consumption, more pursuit of cost-effective, affordable dishes can be more popular with people.
In order to meet the needs of customers, Zhang Ze priced the dish at 68 yuan a piece, close to the price of the cost of the dish, although this dish has little profit, but it has driven the sales of other dishes in the store.
The business of the store has also changed from no one to the situation where there is a queue during the peak period of eating.
Zhang Ze said that now that the era of making money lying in restaurants has passed, from now on, we must rely on real materials to make money, and everyone must rely on real skills.
In the past, the profit of up to 30% of the dish was no longer there, only through small profits and taste to win the market, many restaurant owners did not grasp the changes in the consumer market, and finally the store business was dismal, and could only close the store.
In the face of such a 68 yuan dish, what do you think?
Give people roses, hand has residual fragrance, praise point push forward good luck, may you have unexpected luck and sudden joy.
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