Real camping, with more emphasis on the outdoor experience and self-exercise, equipment can indeed make all this more comfortable, but camping itself may not have much to do with "refinement".
（IC photo / 图）
Camping is really on fire, at least in the circle of friends. Recently, there have been more photos of camping in the circle of friends, and tents, sky curtains, moon chairs, hand-punched coffee pots, and star hanging lights have jointly created a natural, fresh and beautiful landscape.
The data is a stronger illustration. According to data, the size of China's camping market in 2020 is about 700 billion, with an annual growth rate of 40%, and it is expected that the market size will reach 2 trillion yuan in the future 5-10 years. The number of campers in China reached 360 million times, of which exquisite camping accounted for 20% of the total number of campers, and the crowd was concentrated in 21-45 years old, dominated by the younger generation and young families. Exquisite camping is the mainstream of the Little Red Book - at the end of June, there were more than 280,000 notes on the Little Red Book about camping; by the end of October, in just four months, the number of notes on camping had doubled by 590,000.
Camping has popped up all at once, and in connection with the impact of the epidemic, the middle class who can't go abroad is looking for new experiences in cities and suburbs, and camping is one of the alternatives. However, there are so many ways to relax, why camping, especially exquisite camping?
First of all, it is necessary to distinguish between camping and exquisite camping. The earliest camping is a kind of wilderness survival skills, which has an educational function, which can cultivate children's wild survival skills, improve children's social communication skills, and hone children's will. At this time, camping has a little taste of "military training", which can train people and also need to endure hardships. To this day, in developed countries such as the United States and Japan, camping is an important part of primary and secondary education.
With the continuous development of camping equipment and the complete construction of camps, the leisure and entertainment functions of camping have also been highlighted. Camping has become one of the outdoor leisure sports that european and American people are keen on, and a family goes to the camp to get close to nature, close to each other, and can also carry out various outdoor exercises by the way.
Therefore, exercising the body and mind and outdoor recreation are the most original and core functions of camping. After that, with the "evolution" of camping, its types continued to subdivide, mostly beyond these two categories. Outdoor day camping is the rookie stage of camping, going to the wild during the day to get in touch with nature, not staying overnight; lazy camping is suitable for those who are interested in camping but have no time, energy or interest to pick up a series of camping equipment, bring good money directly to the camp, the camp is readily available; camping is to take a very simple equipment to camp in an off-the-beaten-track place, enjoy the beautiful scenery alone, but also exercise the will of the body and mind, to achieve self-challenge.
However, fine camping is different. Exquisite camping Glassing, combined by the words Glamoous (exquisite) and Camping (camping), highlights the "wild luxury" of camping. In other words, camping can not be to exercise the body and mind, nor can it be outdoor leisure, but it can be through the medium of camping, enjoy a new "wild luxury" life.
Therefore, in the exquisite camping crowd, a large number of "equipment parties" have emerged. From the T-shirts worn and hats worn, to the tents where you live, to the outdoor cups, storm stoves, coffee pots, Bluetooth speakers, small light strings, etc., they are all an opportunity to show off the brand. As someone said: "A tent is like a house, a shelter from the wind and rain, and a light asset that shows taste." Brands such as lots, sizes such as apartment types. ”
For some people who choose lazy camping, even if they do not have to buy their own equipment, the first criterion for them to choose a camp is still to see the brands of tents, chairs, cups, etc. in the camp, whether they are "not in the flow" products, or "brand goods" that can be accurately identified in the circle of friends.
For exquisite camping, you can't beat it to death with a stick. While camping, the pursuit of refinement, the pursuit of a more comfortable experience, this is not indispensable, nor is it the exquisite camping criticized in this article. However, in the current exquisite camping style, a large number of young people are "exquisite" rather than "camping", which is worth exploring.
The purpose of "refinement" is to post and show off on social media, it is just a social currency for young people, as if I am very outdated when you go to exquisite camping and I do not go. The posing of exquisite camping has become a tool for constructing identity like the selfie of the internet celebrity milk tea.
Young people, then, fall into the trap of consumerism. Consumerism first gave various camping equipment brands "self-realization" and other symbolic connotations, as if you do not have these symbols you are outdated, ridiculous, if you get these symbols, you are trendy, fashionable, tasteful. And these symbols can only be achieved by "buying, buying and buying". The more expensive, high-end the brand, the more advanced the symbol, and the more refined.
As a result, some of the "equipment parties" in the exquisite camping are always secretly competing, competing with each other for "refinement", and even forming an "inner volume". Some camping enthusiasts commented: "It's so big that everyone can see their equipment." In the matter of cooking rice alone, those who use electricity may not look down on those who use open fires, those who burn firewood may not look down on those who use liquid fuel, those who use kerosene stoves may not look at those who use alcohol stoves, and those who use alcohol stoves may not look at gas tanks..."
Some foreign brands have also targeted the "comparison" psychology of domestic exquisite camping, specializing in selling high-priced products in China. For example, some Japanese niche design brands make outdoor products that are ridiculously expensive and exclusively for the Chinese market. A Japanese camping enthusiast living in China said bluntly: "A (Japanese brand) cup sells for 4500, and the Japanese will not buy it... Most of them should already be aimed at the Chinese market. ”
However, is exquisite camping really "exquisite"? GQ Magazine interviewed an influencer who wrote about her exquisite camping experience on social media: "Waking up in the morning to the sound of the waves and the sound of the wind blowing the tent is a wonderful feeling that no internet celebrity store in the city can experience." At night, the sky is full of stars, and there are shooting stars, and from time to time there are people exclaiming. But her real inner thought is, what a ghost place this is, "There are really, really too many mosquitoes, and the infrastructure is hard to describe." There is indeed a bathroom and sink, a bit far from the tent, a little inconvenience "... Think about it, this is still camping in a camp, if it is outdoor camping, then how do you treat the wastewater from cooking? Where to go to the toilet? How to solve the washing problem?
Real camping, with more emphasis on the outdoor experience and self-exercise, equipment can indeed make all this more comfortable, but camping itself may not have much to do with "refinement". Many young people's so-called "exquisite camping" is essentially to spend money to get a "pose", if they really let them live in the wild for one night, it is simply "guilty" for them: the field floor is wet, mosquitoes, poor sound insulation, inconvenient to go to the toilet...
This is also the reason why most exquisite camping has been criticized. It is not for the purpose of exercising the body and mind, nor is it for outdoor leisure, but more like a large-scale marketing that some camping brands have done to seize the psychology of young people who love to pose and seek recognition, encourage young people to buy and buy, and then get together to "experience". While people who have been scammed once may not be scammed again, this "can cheat one is one" approach to doing business hurts the sport itself, and it has long been labeled as a flashy label.
Wen | Nan zhou knew