Reporter | Chen Qirui
Edit | Lou Shuqin
<h3>CONVERSE's new Creative All Star Series is specially designed</h3>
Perhaps because it is too simple to superimpose elements in the previous joint series, it is difficult to impress people's hearts anymore, and many brands often put forward the deconstruction of classic designs as a requirement when cooperating with designers, in order to seek their hearts.
In the recent Creative All Star Series special design collection brought by CONVERSE, designers and creative studios such as Wang Fengchen, Eastwood Danso and Nando have undergone a "backward" new makeover based on the classic Chuck 70 and Pro Leather. From the current released footwear pictures, we can find that the way the sole and tail are cut and then re-spliced with various colorful materials is one of the designers' favorite design methodologies, which makes the shoes present a unique image of rough and delicate.
Another noteworthy design approach is the use of essay graffiti, where the graffiti lines on shoes do not follow the traditional aesthetic display rules, and the sometimes delicate and sometimes rough brushstrokes are full of street trend rebellion, which is very much in line with the important role that CONVERSE itself has played in hip-hop fashion in the past few decades.
<h3>Japanese Coca-Cola launches lemon flavored Coke smoothies</h3>
Although summer is still a few months away, a number of brands keen to launch a variety of summer limited items have long been impatient, and have been announcing new items to people at the turn of winter and spring, including the Japanese Coca-Cola Company.
Readers who are familiar with our column must have seen the Figure of the Japanese Coca-Cola Company more than once. This unique branch of the global Coke industry is particularly fond of launching limited edition items, such as Strawberry Coke, Sakura Coke and Apple Coke, which have been popular on social media in the past. And this summer, Japan's Coca-Cola Company's eyes shifted from drinking to sucking, launching a new lemon-flavored Coke smoothie.
The cola smoothie is packaged in the same way we usually smoke jelly, but the exterior is painted with ice cubes to give a refreshing summer cool feeling. The taste of the in-house smoothie is uniquely blended by Coca-Cola's laboratory, blending the carbonated pleasure of Coke with the sour thrill of lemon for an unforgettable summer chill.
<h3>The North Face launches a new Black Series high-end fashion side line</h3>
When it comes to The North Face, the first impression on many people's minds will be its practical and durable mountaineering jacket and various sports equipment. But focusing on sports has never been The North Face's only goal, and the brand that made its fortunes in outdoor collections is now joining the ranks of leading the fashion landscape with an increasingly positive attitude.
Today, The North Face officially announced the launch of its first high-end fashion line, Black Series, designed by the brand's global creative director Tim Hamilton. Compared with the strong outdoor sports style and street style in the past series, the Black Series collection is more from the creative perspective of women, and enriches the fashion style that The North Face can express by creating a neutral silhouette.
Judging from The North Face's current social media listings, the minimalist cut of the smooth silhouette is the main feature of Black Series' first series. The designer uses the outdoor brand's unique high-tech waterproof fabric to produce, which shows a plastic-like smoothness and delicacy to create a high-functional atmosphere with a futuristic style, taking into account the uniqueness required by fashion and the necessary wearability of daily clothing.
The first collection of the Black Series will be released on February 26 at the designated North Face stores in Beijing, Hong Kong, Shanghai, Chengdu, Nanjing and Taipei.